Off-Page SEO – VeecoTech

9 Epic Link-Building Case Studies You Can’t Afford to Miss

Ezra — Sat, 05 Apr 2025 09:00:13 +0000

Ever wondered how some websites attract a massive flood of traffic while others conquer conversions like a pro?

Well, it’s not all about a massive PR budget, media buying or sponsor ads on Forbes.

All you need is to learn the tactics from successful link-building case studies.

Here’s what happens to one of our client’s niche websites within 3 months after a deep study of a few handpicked link-building case studies:

In each case study, I will share 9 epic link-building case studiesand:

Make a summary of what the SEO professionals have done
The results
Key takeaways

This is your golden ticket if you want to elevate your website’s visibility and conquer the digital realm.

Without further ado, let’s dive into these incredible link-building case studies!

How VeecoTech Helps a Custom PC Builder Grow 1,063% Organic Traffic in 3 Months

Due to NDA, we must withhold our client’s name, but they have permitted us to share their astounding results.

Initially operating on a multivendor platform, our client sought to diversify their income stream and launched their website. Yet, in an intensely competitive market, standing out proved challenging.

Our client embraced our SEO service in Malaysia after in-depth consultations, even with a limited budget.

Witness the tangible impact of our link-building campaign through this screenshot of average keyword ranking improvement:

What We Did?

Understanding the Client: We delved deep into our client’s business, meticulously studying their products/services and website structure. This foundation of knowledge enabled us to tailor our strategy for maximum impact.
Site Audit and On-Page Optimization: Before embarking on the link-building journey, we conducted a comprehensive site audit, identifying areas for improvement. Implementing on-page optimization tactics laid the groundwork for an enhanced online presence.
Strategic Link-Building Research: Armed with insights from our client’s niche, we embarked on thorough link-building research. Every step was carefully planned to ensure optimal outcomes.
Link Prospecting, Vetting and Outreach: Our team diligently scrutinized potential link prospects, ensuring they met the highest standards of relevance and authority. Quality links were paramount to our strategy.

The Results?

We have helped them rank for 50+ high buying intent keywords with an average of 700+ monthly search volume, and these keywords have medium to high keyword difficulty. Here are some of the organic ranking keywords:

And the organic search traffic is improved by 1062.9%:

Besides, we managed to obtain several links from websites with an average Domain Rating (DR) of 40 according to Ahrefs with monthly organic traffic of 8.0K.

While the traffic growth is not that huge as we’re focusing on bottom-of-the-funnel (BOFU) keywords, we manage to help the client to get 41 more conversions (1950%) in just 2 months!

Key Takeaways

While link building can involve substantial costs (as demonstrated in the case studies below!), achieving fruitful results is possible with the right techniques. Thorough research and strategic planning are fundamental prerequisites for cost-effective link-building success.

On the other hand, target as many BOFU keywords as possible as these is the keywords that drive sales and conversions. Look for high-buying intent keywords in your niche and prioritize them first. Always remember this equation: “High organic traffic ≠ High Conversions”.

Besides, the link-building method you choose is also crucial. Beware of vendors promising a flood of 100 backlinks per month, as this could raise red flags with search engines like Google. Organic, natural link growth is key to sustainable success.

If you aspire to replicate or surpass the remarkable link-building results showcased in these case studies, contact our SEO company in Malaysia today! Our team is here to help you achieve unparalleled growth for your website.

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How ClickUp Uses Surround Sound Link Building Strategy to Dominate SERP for 900+ BOFU Keywords

In a landscape dominated by giants like monday.com, Asana, and Trello, ClickUp’s rise to prominence is no accident.

With a compact team and a determination to avoid futile link-building endeavours, they’ve harnessed the power of Surround Sound Link Building.

In an era where manual outreach struggles to scale and traditional metrics miss vital business impact, ClickUp’s strategy goes beyond referral traffic, unveiling hidden benefits like brand visibility, direct traffic, and unmatched impressions.

What Did The Team Do?

Mason Yu, a senior SEO Specialist at Clickup, shared an amazing story about how their team effectively uses Surround Sound SEO. They’ve secured placement in 100+ articles that attract people interested in making purchases (which are BOFU content).

Before we delve into the strategy, let me explain a bit about what Surround Sound means. It’s a concept derived from “Surround Sound Marketing,” a term introduced by HubSpot.

This approach emphasizes the importance of showing up on many top-ranking pages instead of just focusing on your website’s ranking.

The goal of this strategy is to make your brand more visible. It ensures that your business is linked with the right keywords across high-ranking pages, even if they aren’t on your website.

This involves targeting platforms where customers make purchasing decisions and ensuring your presence is strong on those platforms.

So what did they do?

First, they find all their high buying intent keywords using Google Search Console and filter out irrelevant, low impression, and close variants keywords, of which they have 900+ keywords.

Then, they use Surround Sound from Semrush to find their keywords with great visibility and potential traffic visibility.

Since the tool helps them to aggregate all the opportunities by traffic for each domain, it helps them to identify potential sites to contact effectively.

For example, by using “Pages” in the above screenshot, we can see that there are 52 more opportunities for links from HubSpot. (Note: You can use email-finding tools to find the right email if you don’t have any partnership with these sites)

Results?

Managed to secure over 100 articles within a year. Here’s a screenshot shared by Mason in 2022.

Due to my curiosity about their results in 2023, I did a quick research.

When I searched for the keyword “workflow app” (average 2.5K search volume), I found that Clickup’s blog is ranked first:

Although the roundup list on position 2 didn’t mention Clickup, the websites on position 3 and 4 did mention it…

Time Camp (previously Hey.Space) featured Clickup in its article.

The same goes for Friday.app (Friday app is actually the sister site of Clickup!)

Besides, Clickup’s visibility for the “alternative” terms also improved. For example, ClickUp’s visibility for “Jira alternatives” increased 17% after being featured on partner sites and as its article began ranking higher.

And if there are an estimated 2,150 new organic views for these six keywords, assuming a 2.8% conversion rate, there is an estimate of 60 additional product sign-ups per month due to better visibility (imagine if it’s ranking for thousands of other keywords!)

Key Takeaway

Being ranked first is fantastic, but being present everywhere is even better. 😉

In the era where 95% of people read reviews before they make a purchase, Surround Sound’s link-building strategy becomes crucial in helping you to get more conversions.

While it’s important for your site to rank high on Google, don’t forget those indirect competitors that ranked for various high buying intent keywords that could help you to build more visibility and trust.

Once you discover those potential partners, find a way to build a relationship with these 3rd party platforms. It can be providing a special discount or superb quality content that is helpful to their target audience.

How Nicholas Rubright Uses Infographic Link Building to Land 1.3K Backlinks for IRC Solutions

You probably heard of many SEO gurus who shared their experience using visual assets to build backlinks.

However, out of various link-building case studies I have read, I found that Nicholas and his team are among the best agencies using content assets like infographics to build backlinks.

What Did He Do?

Nicholas explained what his team had done in this article. Here’s a summary for you:

Determine the main objective: Infographic not only helps to reduce long-term cost per link compared to guest posting, but it also has long-term value as people are more likely to share and link visuals.
Understand your target audience: Nicolas showed the process of finding the interests or pain points of the target audience.
Use the research insight to design an infographic: Once you have understood the needs of your target audience, craft a remarkable infographic with insightful solutions. You can seek help from a professional graphic designer if you aren’t good at design.
Write attractive supporting content: Nicholas provides several ways to make your page with an infographic stand out, such as writing a catchy intro and suggesting a unique perspective.
Conduct outreach: He used Google Search Operators and SEO tools to find opportunities and used email lookup services to reach his target prospects

The Results?

The team used this awesome method to help their client, IRC Solutions, obtain more than 1.3K backlinks. You can refer to this page for the infographic.

They also use the same link-building method to get 227 backlinks for their infographic.

Key Takeaway

Infographic link-building is definitely a brilliant way to earn backlinks passively in the long term. Research by Semrush shows that 38% of content marketers struggle to create more content faster and find resources (i.e., visuals) for content creation.

Hence, there’s always an opportunity for you to enhance your website visibility and authority if you can create insightful infographics and use them as a link-building technique.

Check out another great guide on Guestographics if you want to try this technique.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

How Brian Dean Uses Skyscraper Technique to Increase 110% Search Traffic Within 14 Days

Well, almost every people that know SEO know who’s Brian Dean.

And one of his famous link building is Skyscraper Technique. Notice how many tweets just for this post:

What Did He Do?

Brian shared his 3-steps approach to conducting Skyscraper Technique:

Find link-worthy content: Use SEO tools to find out which content generates tons of backlinks
Create content better than your top-ranking competitors: More up-to-date, better design, more thorough
Reach out to the right people to promote your content: Brian suggests reaching out to those that link to your competitor’s content or similar content in your niche.

The Results?

Not only that the number of backlinks on that page increases unstoppably…

it also helps Backlinko to generate 2X organic search traffic to his website (not to that page) within 14 days!

Key Takeaways

Skyscraper technique is a clever trick to get more links for your website. You can make this technique even more powerful by focusing on keywords that show people are ready to buy (BOFU keywords). This can help you get more people actually to buy from your site.

Even though it can really help your website get more visitors and links, it also takes a lot of time to research and create the content, especially if your business area has lots of competition.

That’s why it’s best to think of this technique as a backup plan, not your main way of getting links.

How Wyzowl Generate Thousands of Backlinks to its Pillar Content Every Year

What Did He Do?

The founder, Matt Byrom, shared the story of how a small video marketing agency in the UK earned backlinks and traffic from giant websites like Forbes, HubSpot, NextWeb, etc.

Here’s the summary of what the team has done:

Conduct a survey: If you manage to find a topic that people regularly blog about and there’s a space for your data (i.e., existing data in your niche is outdated), then your data has a higher opportunity to get references
Create a results page: Create a page and share your finding results there so that it’s easier for people to link to and share on social media
Create a downloadable: Use a downloadable PDF report as a starting point for a further conversation which could ultimately lead to a sale.
Guest Posts: Find high-authority sites in the niche for guest posting and share the data there.
Use data in their works: Integrate your study results and your opinion in the guest post. This will help to build up your brand and make yourself a thought leader within your niche.
Promote your results: One common mistake that people has is waiting for people to find your study and link to it. Kickstart the initial promotion and let the network effects help you to grow.

The Results?

A massive flood of backlinks and traffic! 😱 And there are 73 new backlinks just within a day.

And this page alone ranks for 2,279 organic keywords after the 2023 data update.

Most importantly, it builds the branding of Wyzowl as one of the thought leaders in the video production industry.

Key Takeaways

Original research and studies are among the best content asset link-building methods. You can publish any study and research related to your niche on your website.

A study conducted by Siege Media founds that passive link-building (i.e., creating linkable assets) has better ROI than manual link-building.

If you cannot conduct research, search for outdated data in your niche and create a new list of the latest data as people always seek the latest trend.

You can also combine it with infographics, GIFographics or videos if you find that your competitors are not doing it.

Grow Your Traffic and Increase Your Revenue

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How Julian Goldie Uses HARO to Grow a SaaS Website from 0 to 145,000 Visitors

Ever wished you could grab links from big-shot websites like Forbes, Business Insider, and Healthline?

Julian Goldie, an SEO expert from the UK who has helped numerous companies with their SEO, shared a fascinating off-page case study.

In this study, he zeroes in on a method called Help a Reporter Out (HARO) that was used to skyrocket the traffic for his client, Signaturely, from nothing to something extraordinary!

What Did He Do?

Julian’s team put HARO front and centre in their link-building strategy. In simple terms, HARO involves assisting reporters by providing expert insights or answers to their questions.

The Results?

Julian successfully grew the website to around 150K monthly organic traffic and ranked over 12K keywords within 6 months.

And one of the client’s websites got a link from Forbes without paying a single cent!

Key Takeaways

HARO might just be your golden ticket if you’ve ever wished for links from big-name sites like Forbes, HuffPost, Yahoo, or Entrepreneur without shelling out a single penny.

While HARO is awesome, it’s not the best main method to use. It’s tough to make it big with this alone, and most reporters want answers from experts in the field.

In my experience, these sites usually link to your homepage, not your money-making or service page. So, while it’s super for getting your website noticed and boosting your homepage’s reputation, it might not be your go-to if you want a top spot for your money page.

To score links through HARO, you need to be really quick and give a smart reply to the reporter’s question. Usually, you only have 3-5 days to do this.

Check out Julian’s video for a great guide on nabbing HARO links:

How Chris Tzitzis 111X Traffic for His Client’s Website within 4 Months

Disclaimer: HARO has been discontinued as of April 2024. However, there is an alternative platform called Qwoted, feel free to check it out!

Chris Tzitzis, the co-founder of SirlinksAlot, shared an amazing case study about helping a highly competitive niche site to rank on the first Google SERP result.

Here’s a screenshot of the sites that ranked on the first page.

From the SERP competition above, the top 5 sites have very high DR scores, organic traffic and referring domains.

What Did He Do?

Chris shared many details in his case study but here’s a summary for you:

Before Chris built backlinks, he thoroughly analysed the website, including its on-page results and backlinks profile.

He then starts building foundational links such as links from social media, a few guest posts and niche edits (contextual links) based on the budget provided by clients

Due to the improvement in SERP results, the client has increased the budget. In month 2, his team helped the client to get several links from guest posts and niche edits with various DR scores.

In month 3, link-building became more aggressive as most of the keywords were already on page 2. He added a few higher-authority contextual links and PBN links to push the ranking further.

Although the traffic grew by 30% compared to the previous month, many of their keywords ranking are still on page 2. To close the authority gap, he helped the client to get 6 new guest post links and 18 niche edits from high DR sites.

In the fourth month, the main keyword was ranked #1.

The Results?

A 2000% increase in organic traffic due to the site’s main keyword had jumped from #7 to #1 overnight!

Key Takeaways

Maintaining a steady effort in link-building is super important if you want your website’s traffic and credibility to grow. That’s why researching and planning your link-building strategy smartly is a big deal, as it takes a lot of resources like money and time.

Remember, mixing up the types of links and the anchor texts you use in them is a smart move to keep things natural. Avoid sticking to only one method or using the exact same words for every new link you aim for.

If you’re finding it a bit tricky to find just the right links for your website, don’t hesitate to reach out to us. We’re here to lend a hand in managing your link-building campaign.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

How USERP Helps Simplified to Rank 43K+ Keywords and Obtain 1K+ Backlinks

uSERP is a widely recognized link-building agency that supports renowned global brands like Copy AI with their link-building efforts.

Among the array of over 10 case studies they’ve provided, I find the Simplified case study particularly captivating, especially in the current era where AI tools are on the rise.

What Did the Team Do?

Simplified wanted to improve the visibility of its AI Writer page. It did well on technical and on-page optimisation but had challenges in getting high-quality backlinks.

uSERP has helped it to:

Research for niche-relevant yet high-authority sites
Email outreach and pitch them the articles that would benefit their audiences
Create high-quality content and send them to the sites
Add relevant anchor texts to the content

The Results?

In a mere three months, this page’s rankings skyrocketed from 82 keywords in the top 10 to an impressive 127. Furthermore, the number of referring domains saw a remarkable increase of 1,000, while the organic keywords surged to an astonishing 43.2K.

Simplified also ranks for super competitive, high search volume keywords like “AI Writer” (average of 104K monthly search volume)

Notice that they are ranked #2:

Key Takeaways

The more competitive the keyword is, the more high-quality backlinks you need to rank firmly on the first page of SERP.

However, acquiring high-quality backlinks is difficult as these websites receive numerous guest posting and content contribution requests.

So, how can you enhance your chances of capturing their attention?

One potent strategy involves creating linkable assets, such as original research pieces, closely aligned with your niche, or tools that your target audience actively seeks.

For instance, take Simplified, which offers free tool versions without any credit card obligations. This strategic move allowed them to ascend the rankings for these keywords, reaping a windfall of highly intent-driven traffic—primed for conversion 😱

Alternatively, you can provide your audience with complimentary tools, particularly if your competitors solely offer paid alternatives.

If coding isn’t your forte, consider outsourcing to reputable SEO agencies in Malaysia or skilled freelancers; this choice can save you substantial time and effort.

How Alejandro Grows His Affiliate Site Traffic to 26K Per Month

Alejandro, CEO of Get Me Links, shared his SEO case study on growing his affiliate site to around 26K monthly organic traffic.

What Did He Do?

Other than usual technical and on-page optimisation, Alejandro uses a hybrid match domain (which is mixed with exact-match domain (EMD) and partial-match domain (PMD) of 2 main keywords in the niche), making it easier to rank faster.

Here’s the pie chart of the link-building tactics he used for his websites:

Regarding guest posts, his strategy primarily revolved around securing links from high-authority sites (DR45+ and DR60+).

For keywords that presented an effortless ranking opportunity, he aimed at lower-authority sites (DR30+). Niche edits were predominantly reserved for the project’s homepage.

He skillfully intertwined these with diverse pillow links, including social media, blog comments, and links from platforms like Quora or Reddit, to achieve a natural-looking backlink profile.

One thing to note is that it’s vital to ensure link relevance. Links should exclusively originate from sites or forums that are niche-relevant to safeguard against the acquisition of toxic backlinks.

Given that PBNs and niche-related redirects require an intricate understanding and come with elevated risks, I recommend delving into Alejandro’s detailed explanation for further insights if you seek a deeper understanding of these strategies.

The Results?

Not just a decent amount of organic traffic and organic ranking keywords, but also a great amount of income! 💸

Key Takeaways

Having an exact-match domain (EMD) or a partial match domain (PMD) brings added advantages to your SERP ranking, as illustrated by the example of the SERP for “AI Writer” above. Therefore, it can be worthwhile if the EMD/PMD is relevant to your business.

Another crucial insight is the continued effectiveness of Private Blog Network (PBN) links in boosting SERP rankings, despite some negative perceptions.

However, it’s important to note that using PBN links can potentially harm your site if you lack SEO expertise, especially when sourcing them from subpar link-building services or marketplaces.

While this case study involves certain “sensitive” tactics, such as grey-hat techniques, its purpose is to showcase the diverse range of SEO strategies that your competitors might be utilizing.

Nevertheless, if you’re new to SEO or prioritise adhering to white-hat practices, you’re encouraged to follow those principles. It’s worth noting that I don’t recommend embracing grey-hat tactics, as algorithm changes can drastically impact your results at any time.

Conclusion

As these case studies illustrate, well-executed link-building can be a game-changer to your business.

I hope you enjoy reading the case studies, and If you’re eager to supercharge your website’s growth, our link-building services are at your disposal.

Psst! I’ll continue to add more to the list. If you have any remarkable link-building case studies to share, don’t hesitate to email us. Stay tuned for even more captivating case studies coming your way!

Grow Your Traffic and Increase Your Revenue

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How to Increase Domain Authority for Your E-Commerce Website

Ezra — Tue, 04 Mar 2025 09:00:19 +0000

You have created your e-commerce website and started to sell your wonderful products through your website.

But one question remains: how do you let your e-commerce website rank high on search engines consistently so that you can increase your organic traffic?

One of the ways is to understand your Domain Authority (DA) score. Peter Drucker once said:

“If you cannot measure it, you cannot improve it.”

By understanding the DA score of your e-commerce website, you’ll be able to plan out a proper SEO strategy to enhance your DA score. But before we proceed to the powerful techniques, let’s explore the basic of DA.

What is Domain Authority Score?

Domain Authority (DA) is a score or metric developed by Moz that reflects your website’s authority. The score ranges from 0 to 100, where a higher score indicates greater authority. According to Moz, it’s calculated based on 40+ signals, such as:

The number of incoming links pointing to your website
The quality and relevancy of incoming links
The quality of your website’s content
Social signals (the popularity of your domain and contain in social media networks)
Your website’s SEO performance

Therefore, you need to enhance your DA score if you want to rank higher in search engine results pages (SERPS).

Why Your Domain Authority Score is essential?

Recently, Search Engine Journal published research to debunk the myth of Google’s ranking factors. According to the study, they found out that DA is not a ranking factor. It means that the score you see on the DA is not a metric that Google uses to rank websites on the SERP.

So you might wonder why I should care about my DA score since it’s not a ranking factor. However, a study by Ahrefs shows a correlation between domain authority and search engine results page (SERP) ranking, even though Google doesn’t have factor domain authority into their rankings.

The findings of this study suggest that DA is a useful metric for estimating the amount of organic traffic you receive from Google. On the other hand, some of the signals used by Moz in calculating DA scores (i.e., the number of backlinks) are also factors used by Google in their rankings. Moz also continuously updates its link index to represent your site’s ability to rank in search more accurately.

Therefore, you should pay attention to DA to improve your SEO rankings. However, remember that developing authority can take time, so don’t worry if you don’t see immediate results.

How Do You Check Domain Authority Score? (with Free DA Checkers)

Since DA is still crucial to your e-commerce website, you need to know your DA score to improve it. There are a few methods to check your domain authority score. Here are a few free domain authority checkers.

Moz Link Explorer

This is the official tool created by Moz to identify your DA score. Log in to Moz (you need to create an account to check your e-commerce DA score), insert the URL, and click Analyze. You will see the result as shown in the screenshot below. However, you can only search for ten queries per month if you’re using the free version.

Pro tip: You can Install the Mozbar Chrome extension to check your and your competitor’s DA score faster.

Small SEO Tools

Another free tool you can use to check your DA score is Small SEO Tools. The best thing about this tool is that there is no daily limitation on DA checking. You can even check DA scores in bulk and export them as an Excel file.

Don’t worry if your e-commerce website does not have a high DA right now. You can follow the best practices below to give it a boost.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

What is a Good Domain Authority for E-Commerce?

If you have just launched your e-commerce website, your DA score will be 1. This is because your website doesn’t have a strong link profile yet. But how high of a DA score do you need for your e-commerce store to be considered good?

One of the best ways to determine a good DA score is to measure it against other comparable or similar sites.

For example, if you have an e-commerce store that sells cosmetics and beauty care products, try to identify the DA score for your competitors. You can do this by searching for a few keywords that are relevant to your business. Then, use the MozBar chrome extension plugin to get an average DA score.

8 Tested Techniques to Enhance your E-Commerce website Domain Authority

Now that you understand the basics of DA, how to measure it, and what is a good DA score, let’s discover some proven SEO techniques to increase your e-commerce store’s domain authority.

Create Unique Premium Content

Content is always one of the top three SEO techniques when it comes to a good SEO strategy. Here are some ways to create high-quality content for your e-commerce business:

Performcompetitor research. Select 3-4 high-profile competitors in your niche and Inspect the content they have on their website
Conduct keyword research and place your targeted keywords in your content appropriately
Use short and keyword-rich URL
Write catchy titles, headings, and meta descriptions to enhance the click-through rate.
Write detailed, helpful descriptions for each of your products. You can refer to how Amazon provides detailed descriptions of its products.
Include relevant FAQs on your product page. Well-written FAQs not only help you to rank for more keywords but also solve your prospects’ questions.
Optimize your product photos and videos. Add alt texts to your images.
Showcase your great reviews from customers on your homepage or the product page. 77% of visitors read product reviews before they buy a product. This can enhance the overall user experience.
Perform internal linking to your content.

If you want to enhance your DA score further, you should put more effort into creating various quality, engaging content that encourages visitors and backlinks, such as blogging on your e-commerce website. Research from HubSpot shows 60% of consumers read blog content to learn something new from your website.

One of the great examples is Net A Porter. You can see that it has a very high DA score.

Build High-Quality Backlinks

Websites with a high DA typically have many high-quality referring domains. Hence, you should acquire high-quality links from domains with a higher DA than your website if you want to increase your website’s DA,

While getting backlinks from higher DA websites is crucial, you should avoid getting backlinks from spammy sites. Here are the types of backlinks you should consider to improve your DA:

Backlinks from high-quality websites: These links represent the SEO gold standard. They originate from websites with high authority and are regarded as a vote of confidence in your website.
Links from relevant websites: Avoid getting high DA links irrelevant to your business. Getting links from your industry helps to demonstrate to Google that your website is a credible source of information for your target audience.
Links from high-traffic websites: Links from high-traffic websites can drive significant traffic to your website. This can assist in boosting your website’s SEO ranking and conversion rate.

To get backlinks from these websites, follow these methods to get backlinks to your e-commerce website:

Skyscraper Technique: A genius method created by Brian Dean, an SEO expert. Identify content that gets a lot of backlinks, create an improved version then reach out to sites linking to your competitors. For inspiration, check out our link-building case studies to see this technique in action.
Guest blogging: The benefit of guest posting is you provide high-quality content to a website with higher DA and get a backlink to your site with an anchor text in the guest post. However, different websites have different guidelines for their guest post, so make sure you follow them accordingly.
Outreach: If your website is new, people need help finding you on Google. Therefore, you need to conduct outreach to promote your content. For example, you can provide some offers or discounts for your product to your target persona in exchange for getting a backlink to your e-commerce website.

Optimize Your Website Structure

Usually, an e-commerce website has more pages as there are many products. If you don’t structure your website correctly, it makes it difficult for the Google crawl bot to crawl and index your page, affecting its visibility.

Hence, one crucial e-commerce SEO rule is to ensure visitors can reach all your pages within three clicks from your homepage. By doing this, you are making the link authority concentrate on your products, which helps rank your pages higher on Google.

Here’s an example of a good e-commerce site structure that you can follow:

Make Sure Your Website is Mobile-Friendly

Google has announced that mobile responsiveness is a ranking factor. Undoubtedly, you should make your e-commerce store mobile-responsive to enhance the user experience and thus improve your DA score.

You can build a mobile-friendly site by:

Use a responsive theme and plugins. If you’re using WordPress, make sure you choose a good WordPress theme that is mobile-friendliness.
Select a mobile-responsive website builder. If you’re using other e-commerce platforms, choose website builders such as Wix, Benova, and Shopify that support mobile responsiveness.
Redesign your pop-ups. Research shows that people hate pop-ups on mobile. However, you can still utilize the pros of pop-ups if you optimize them well. For instance, your pop-ups should be easy to close.
Enhance your website speed on mobile. Note that your desktop website performance may differ significantly from your mobile. You can use this tool from Google to check your website performance on both devices. Follow these advanced practices to enhance your speed on mobile.

Source: Crazy Egg

Enhance Your E-Commerce Website Speed

Everyone doesn’t like slow websites, and it’s the same for e-commerce. Google has publicly stated that site speed is one of the few signals it uses as part of its algorithm. Hence, if your site loads slowly, it will also affect your DA.

However, site speed is not only crucial for e-commerce SEO; it also has a direct impact on your revenue. Research proves that slow loading time can increase shopping cart abandonment by 29.8%.

So, to improve your website speed, here are some suggestions for you:

Compress your images and videos.High-res photos can consume a lot of bandwidth, making your site load slower. You can load your website faster with various image and web compressor tools.
Audit your Javascript files. jQuery and JavaScript require time to load, interpret, and execute. Web page loading times may significantly impact if you use multiple API calls to render JavaScript/jQuery data. Hence, an audit can help you to remove any unnecessary files.
Invest in Content Delivery Network (CDN). A CDN service is a distributed network of independent servers deployed in different geographic locations that can serve web content to visitors with high availability and performance. Although it’s not a must, investing in CDN can be cost-effective, especially if you want to grow your business in different countries.

Boost Your Site Social Appearance

Although Google considers links from social media as “no-follow” links, some research indicates that websites that rank highly on Google SERP have a high social share. Hence, you should not forget to use social media to enhance your website’s DA.

The most straightforward strategy is to actively share engaging content through official channels, such as Facebook, Twitter, Instagram, and TikTok, to increase your website’s social signal.

You can also run your promotions, giveaways, contests and other marketing campaigns on your social accounts and funnel them to your e-commerce website.

Another great way to leverage your social presence is by using a content repurposing strategy.

For instance, you have published a video about nail painting. You can repurpose your video content by making it into a blog post, Instagram carousel post, infographic, or a 30-second short video. Then, share this different content across your social media to enhance your social profile.

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Improve Your Local SEO

Although improving your local SEO doesn’t directly impact your DA, it helps you to rank higher on Google SERP, especially on Google Snack Pack (formerly known as Local 3-Pack). This will enhance organic traffic to your website (even without getting a high DA!) To optimize for local SEO, you should consider the following:

Set up Google My Business (GMB) Profile. Google often ranks local businesses in their Snack Pack (or Local 3-Pack), which helps you to rank on Google faster and enhance your overall DA.
Frequently update your GMB Profile. GMB allows you to create a post and upload new photos and details to your GMB profile. By continuously updating your profile, encourage visitors to return to your e-commerce store while attracting new visitors to your store.
Create a profile on relevant platforms. For instance, you can create a profile on Yelp or Foursquare, as more people will use these platforms to research.
Encourage more reviews from your customers. Customer reviews are one of the most prominent factors to rank high on the Google Snack Pack.

If you’re feeling overwhelmed handling everything on your own, consider outsourcing to an SEO company in Malaysia.

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Conclusion

Although Google doesn’t use DA in its ranking algorithms, it’s still a reliable metric to help you compare your website’s overall authority to your competitors.

Even though it’s not easy to increase your DA score, especially when you have reached 50+, you can still follow the above techniques and incorporate them into your link-building strategy to increase DA and improve your website’s search engine ranking.

FAQ

What is Domain Authority?

Domain Authority (DA) is a score or metric developed by Moz that reflects your website’s authority. The higher the score, the greater the authority of the website. Although Google and Moz have confirmed that it’s not a Google Ranking Factor, it’s still a valuable metric that helps you to evaluate how strong your website is compared to your competitors.

How to check your e-commerce website domain authority?

The most straightforward way is to use the Moz Link Explorer tool. You can also use Mozbar chrome extension to spy on your competitors’ DA and evaluate the opportunity to outrank them. Another great free tool to check your e-commerce website is the Small SEO tool.

What are the top 3 strategies to enhance e-commerce DA?

Here are the top three strategies if you want to boost your e-commerce DA:

Create premium content.Just check your biggest competitors in your industry.
Build high-quality backlinks to your e-commerce website.Backlink is one of the top Google ranking factors. You can create link-worthy content such as infographics, free tools, or e-books. Other methods include guest blogging and content outreach,
Boost the social appearance of your e-commerce site.Don’t underestimate the power of social media in boosting your DA. You can use a content repurposing strategy to encourage traffic to your e-commerce site.

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