Marketing – VeecoTech

9 AI Tools for Marketing & Sales in Malaysia You Need to Try

Diana — Fri, 07 Nov 2025 06:58:24 +0000

Digitalisation is not a new concept for Malaysian businesses, but the recent surge in Artificial Intelligence (AI) technology has transformed marketing and sales approaches.

Today, Small and Medium Enterprises (SMEs) have access to a wide range of AI tools for marketing and sales, alongside custom GPTs for marketing that act like always-on consultants.

With numerous options available, the real challenge is finding AI solutions that truly match your business goals and deliver measurable results.

This article highlights the top AI tools and custom GPTs for Malaysian SMEs, with clear indicators showing where each tool fits within your marketing and sales funnel.

Key Takeaways:

Budget constraints, time limits, and high customer expectations lead SMEs to adopt AI solutions.
Strategic use of AI tools and expert guidance is key to turning automation into measurable results and long-term growth.
AI solutions across the funnel:

TOFU: Jeff the SEO Consultant, Canva AI, Wabot
MOFU: Copywriter GPT, Zapier AI, Roast My Landing Page
BOFU: Sales Guru Roleplayer, Sales Content Creator Pro, Revenue Catalyst

Innovative SMEs combine multiple AI tools across the funnel to build a connected, always-on marketing system.

1. RakanAI

Meet RakanAI, the AI engine built into RakanSales that helps Malaysian SMEs automate sales conversations, qualify leads, and close deals faster. Instead of hiring more salespeople, RakanAI handles the heavy lifting so your team can focus on selling.

RakanAI works inside the RakanSales CRM, acting as your always-on sales assistant across WhatsApp, Facebook, Instagram, and email from a single dashboard.

🤖 What it Does

AI Chatbot Support: Trains on your product sheets, pricing guides, and FAQs to answer customer queries instantly, even when your team is offline.
AI Sales Reply Assistant: Generates consistent, ready-to-send replies using your company’s real knowledge base.
Auto Lead Scoring: Ranks leads by engagement and conversion likelihood so your team focuses on the hottest prospects first.
Smart Lead Tagging: Automatically tags leads, extracts key information from conversations, and builds contact profiles without manual data entry.
AI Namecard Scanner: Scan business cards and instantly convert them into organised lead profiles inside your CRM, eliminating manual data entry.

Here’s a look at RakanAI’s chatbot in action, trained on company materials to answer customer queries instantly:

🤩 Standout Offerings	🤔 Things to Consider
Turn your conversations into automated sales actions (i.e., tag hot leads, assign sales reps, send quotation templates, update pipeline stages, and launch follow-ups instantly) when RakanAI qualifies a lead or detects buying intent Auto Lead Scoring that separates real opportunities from noise When a new lead comes in, RakanAI instantly checks the company’s website, LinkedIn, and social profiles to validate whether it is a real, relevant opportunity and gives each lead a quality score, so your sales team can focus on serious prospects instead of wasting time on unqualified enquiries Understand multilingual voice messages instantly RakanAI can interpret voice messages in English, Malay, Mandarin, Cantonese, or mixed languages, then turn them into clear, accurate sales notes AI chatbot and reply assistant trained on your actual business materials Learns from your PDFs, docs, spreadsheets, images, and links to reply accurately Built in Malaysia with local support, mobile app, and ISO 27001 certification	Initial setup requires uploading company documents to train the AI Best suited for sales-focused teams, not a full marketing automation suite Monthly conversation limits apply depending on your plan Full AI features are available from the Growth plan onward

🤩 Standout Offerings

🤔 Things to Consider

Turn your conversations into automated sales actions (i.e., tag hot leads, assign sales reps, send quotation templates, update pipeline stages, and launch follow-ups instantly) when RakanAI qualifies a lead or detects buying intent
Auto Lead Scoring that separates real opportunities from noise
When a new lead comes in, RakanAI instantly checks the company’s website, LinkedIn, and social profiles to validate whether it is a real, relevant opportunity and gives each lead a quality score, so your sales team can focus on serious prospects instead of wasting time on unqualified enquiries
Understand multilingual voice messages instantly
RakanAI can interpret voice messages in English, Malay, Mandarin, Cantonese, or mixed languages, then turn them into clear, accurate sales notes
AI chatbot and reply assistant trained on your actual business materials
Learns from your PDFs, docs, spreadsheets, images, and links to reply accurately
Built in Malaysia with local support, mobile app, and ISO 27001 certification

Initial setup requires uploading company documents to train the AI
Best suited for sales-focused teams, not a full marketing automation suite
Monthly conversation limits apply depending on your plan
Full AI features are available from the Growth plan onward

Best For: Malaysian SMEs and growing sales teams that want AI to handle lead replies, follow-ups, and qualification so they can focus on closing.

Our Verdict: RakanAI is the smartest way for Malaysian businesses to automate sales conversations without losing the personal touch.

Funnel Stage: Middle and Bottom of Funnel (MOFU & BOFU) – Lead Nurturing, Sales Automation, and Closing

Pricing: 14-day free trial available; plans start from RM150/month (Basic) [p.s. Free version with unlimited AI usage coming soon!]

Looking for a CRM that makes AI-driven workflows and omnichannel sales simple? RakanSales is a Malaysia-based sales CRM that helps businesses automate follow-ups, manage leads from multiple channels, and gain real-time visibility into their sales pipeline.

As a trusted CRM system in Malaysia, RakanSales brings together leads from WhatsApp, social media, website forms, and email into a single platform, allowing sales teams to close deals faster while keeping everything organised and easy to manage.

2. Canva AI

Canva AI makes design simple for SMEs without in-house designers. From social posts to presentations, it helps you create professional visuals in minutes.

🎨 What it Does

Magic Design Generator: Instantly builds layouts from your content.
AI Writer: Creates text in local languages for captions, headlines, or slides.
Smart Image Enhancements: Auto-fix and upgrade visuals.
Brand Kit Integration: Maintain consistency in colours, fonts, and logos across all materials.

Check out Steward’s video explainer for Canva AI’s tool variety:

🤩 Standout Offerings	🤔 Things to Consider
Professional designs without hiring designers. Malaysian cultural templates and festive themes. Easy exports for multiple platforms simultaneously. Multilingual text generation.	Templates can look generic across businesses. Premium features need a subscription. Limited flexibility for complex or highly custom designs. AI-generated copy may need refinement.

Best For: Social media managers, small marketing teams, and businesses that require frequent visual content.

Funnel Stage: Top of Funnel (TOFU) – Brand Awareness and Engagement

Our Verdict: Essential tool for Malaysian SMEs that need consistent visual content without a design team.

Pricing: A free tier is available; pricing for the Pro plan starts at RM30/month*.

3. Copywriter GPT

Meet Copywriter GPT, your on-demand writing assistant that helps Malaysian SMEs craft persuasive content. From email pitches to ad captions, it combines creative flair with marketing strategy to deliver copy that converts.

📝 What it Does

Smart Email Writer: Generates pitch, cold, or follow-up emails tailored to your audience.
Tone Optimiser: Adjusts writing tone to sound more persuasive, friendly, or professional.
Ad & Social Copy Generator: Creates catchy headlines, taglines, and captions.
Brand Voice Adaptor: Learns your business style for consistent communication.

Here’s a preview from our chat interface, where the copy is adapted for local context and can be tweaked into Bahasa Malaysia, Manglish, or festive themes:

🤩 Standout Offerings	🤔 Things to Consider
Craft persuasive copy in seconds for ads, emails, and social posts. Adapts tone to fit your brand voice. Supports multilingual and festive-themed content. Helps overcome writer’s block with structured, ready-to-edit drafts.	May need light editing for brand nuance or tone accuracy. Generated ideas can sound generic without clear prompts. Doesn’t replace a full creative strategy or human copy review. Limited awareness of niche Malaysian cultural references

Best For: Marketing teams creating email campaigns, social media content, ad copy, and promotional materials.

Funnel Stage: Top and Middle of Funnel (TOFU & MOFU) – Content Creation and Lead Nurturing

Our verdict: Valuable time-saver for Malaysian SMEs needing regular marketing copy without hiring a full-time copywriter.

Pricing: Free

4. Wabot

Wabot is a Malaysian-built WhatsApp Business API platform that helps SMEs automate customer conversations at scale. Instead of manually replying to hundreds of WhatsApp messages daily, Wabot’s AI chatbot handles enquiries, sends broadcasts, and manages orders 24/7. It integrates with leading online business platforms, such as WooCommerce and Shopify.

💬 What it Does

AI-Powered Automation: Handles FAQs, order updates, and support responses in multiple languages without needing human intervention.
Malaysian Platform Integration: Connects directly with Malaysian apps such as OrderSini, as well as other local payment systems.
Smart Contact Management: Automatically segments customers, tags conversations, and syncs with existing CRMs.
Broadcast Campaigns: Send targeted promotional messages with scheduling and personalisation based on customer data.
Multi-Agent Support: Routes complex queries to team members while maintaining conversation history across all agents.

Here’s a quick look at Wabot’s live chat demo, showing how it chats naturally and replies almost instantly:

🤩 Standout Offerings	🤔 Things to Consider
Designed for Malaysian SMEs with local platform integrations. Supports multilingual chats in Bahasa Malaysia, English, and Mandarin. Automates customer support, order updates, and broadcast campaigns. Enables team collaboration with multi-device access. Simplifies customer management through tagging and CRM syncing.	Requires WhatsApp Business API approval (2–3 days). AI needs training to handle Manglish or mixed-language messages. Initial setup takes time for configuration and testing. Smaller user community compared to international alternatives

Best For: Malaysian e-commerce businesses, F&B outlets, service providers, and retail stores needing WhatsApp marketing automation.

Funnel Stage: Top and Bottom of Funnel (TOFU & BOFU) – Lead Capture and Customer Engagement

Our Verdict: Best value WhatsApp automation for Malaysian SMEs seeking affordable, locally integrated customer engagement.

Pricing: Free options are available, along with multiple plans tailored to business needs (from RM60/month)*.

5. Sales Guru Roleplayer

Nervous about your next sales call? Sales Guru Roleplayer helps you practise conversations, sharpen objection-handling, and boost confidence before speaking to real prospects.

👨‍🏫 What it Does

Interactive Roleplay: Simulates prospect–salesperson conversations with instant feedback.
Objection Handling: Teaches step-by-step responses to reduce resistance.
Communication Coaching: Improves tone, pacing, and flow for more natural sales chats.
Quick Access Training: Jump straight into objection handling, cold openers, or urgency building.

We tested the GPT as a tax consultancy service for SMEs. It generated practical talking points to handle sceptical prospects through conversational sales techniques:

🤩 Standout Offerings	🤔 Things to Consider
Risk-free practice before client meetings. Builds confidence through repeated sessions. Improves closing rates with proven frameworks. Instant feedback on performance.	Cannot fully replicate real client personalities. Roleplay scenarios may not cover every situation. Requires discipline to practice regularly. May not capture cultural nuances specific to the Malaysian market.

Best For: Sales teams, business development representatives, or entrepreneurs making their own sales calls.

Funnel Stage: Bottom of Funnel (BOFU) – (Sales Conversion & Closing)

Our verdict: Invaluable for new sales reps and experienced sellers tackling new markets or products.

Pricing: Free

6. Zapier AI

Zapier AI connects over 6,000 apps and automates repetitive workflows with simple, plain-language commands. Ideal for SMEs seeking to streamline processes and minimise manual data entry.

⚙️ What it Does

Smart App Integration: Connects popular apps, from email to accounting tools.
No-Code Automation: Set up workflows with natural language instead of coding.
Malaysian Compatibility: Works seamlessly with local tools, including FPX.
Scalable Workflows: Automations can grow with your business processes.

In this short video, David Alex explains how Zapier can help automate your daily business tasks:

🤩 Standout Offerings	🤔 Things to Consider
Eliminates manual data entry and repetitive tasks. Connects multiple business apps seamlessly. Saves time and reduces human error. Scales operations without adding headcount.	Setup requires understanding your workflows. Costs rise as usage and integrations increase. Complex automations may need ongoing maintenance. Learning curve for advanced features.

Best For: Businesses using multiple software platforms, teams managing lead data across systems, or operations managers.

Funnel Stage: Middle of Funnel (MOFU) – Workflow Automation and Lead Nurturing

Our Verdict: A must-have for Malaysian SMEs ready to save time and boost efficiency through automation.

Pricing: A free tier is available with Professional plans starting from RM127/month.

7. Roast My Landing Page

Need brutal honesty about your landing page? Roast My Landing Page audits your pages and gives you blunt, conversion-focused advice. Using the MECLABS methodology, the GPT highlights what’s stopping visitors from becoming customers. Have an ice-pack ready for the burns 🧊.

🔥What it Does

Conversion Analysis: Reviews layout, copy, and calls-to-action using a proven 5-step framework.
User Experience Check: Flags confusing navigation or unclear messaging.
Actionable Fixes: Suggests changes to boost sign-ups, enquiries, or sales.

Here’s a snapshot of the tool in action. There’s an option to upload an image file of your landing page, where you can get instant feedback:

🤩 Standout Offerings	🤔 Things to Consider
Instant feedback with no design expertise needed. Identifies profit-killing mistakes in minutes. Practical tips for both service and product businesses.	Provides recommendations only. May not capture industry-specific nuances without expert input. Generic advice may need localisation for Malaysian audience. Cannot test interactive elements or forms.

Best For: Businesses with low landing page conversion rates, new product launches, or A/B testing preparation.

Funnel Stage: Middle of Funnel (MOFU) – Conversion Optimisation and Lead Nurturing

Our Verdict: Perfect for quick landing page audits before launching campaigns or when conversion rates are disappointing.

Pricing: Free

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

8. Revenue Catalyst

Struggling to turn leads into closed deals? Revenue Catalyst is your AI-powered sales coach, guiding you through every stage of the revenue pipeline from prospecting to deal closing.

What it Does

Lead Research & Prospecting: Find and qualify high-quality prospects.
Cold Outreach Optimisation: Build personalised email sequences that generate responses.
Sales Process Enhancement: Create demo flows, qualification frameworks, and closing strategies.
Pipeline Management Software: Keep your CRM organised with clear stages, accurate forecasting, and efficient workflows.
Negotiation Support: Prepare for counteroffers and deal closing with proven tactics.

Here is how the GPT performs for an AgriTech SaaS business, generating a complete 15-day sales sequence:

🤩 Standout Offerings	🤔 Things to Consider
Boost conversion rates with structured sales playbooks. Save time on prospect research with AI-assisted insights. Improve pipeline visibility and forecasting accuracy. Gain strategic guidance for competitive positioning and deal closing.	Cannot access real-time company data or integrate directly with your CRM. Recommendations require manual implementation. Advice may be too generic without industry-specific context. Best results require some sales knowledge to evaluate advice.

Best For: Sales Managers, B2B companies, or businesses with complex cycles.

Funnel Stage: Bottom of Funnel (BOFU) – Sales Conversion and Pipeline Management

Our Verdict: Powerful sales strategist in your pocket, ideal for structuring and optimising your entire sales process.

Pricing: Free

9. Sales Content Creator Pro

Closing deals requires more than just a great conversation. You need professional documentation that seals the deal.
Sales Content Creator Pro transforms your sales insights into polished proposals, compelling value propositions, and persuasive closing documents that convert prospects into customers.

📄 What it Does

Proposal & Quote Creation: Create different types of sales content, including sales pitches, product benefits, email templates, and proposals
Value Proposition Development: Create a compelling value proposition for your product based on details like product description, target audience, benefits, and market position
FAQ Generation: Create an FAQ to address common queries about your product or service
Sales Pitch Writing: Write a sales pitch for your product
Closing Templates: Generate professional templates for quotes, estimates, and sales agreements tailored to your industry

We tested the GPT on an IT service SME proposal. It generated a structured summary with pricing tiers, SLA highlights, and key benefits tailored for Malaysian SMEs:

🤩 Standout Offerings	🤔 Things to Consider
Creates professional sales documents in minutes. Develops comprehensive value propositions based on your inputs. Generates multiple content types from a single conversation. Eliminates the need for expensive proposal software. Maintains consistent sales messaging across documents.	Generated content requires personalisation for specific clients. Best results require clear product/service details. May need editing for industry-specific technical terms. Cannot access your actual CRM or customer data.

Best For: Companies needing professional proposals or client quotes, or sales teams without in-house writers.

Funnel Stage: Bottom of Funnel (BOFU) – Sales Enablement and Closing

Our Verdict: Ideal for Malaysian SMEs seeking an execution tool that bridges the gap between sales strategy and closed deals.

Pricing: Free

* Pricing is accurate as of this article’s publication date. For the latest information, visit their website!

Why Malaysian SMEs are Turning to AI

Marketing budgets usually take up 6-10% of the company’s revenue, but enterprise-level marketing tools can cost as much as RM5,000 a month. To keep costs under control, many Malaysian SMEs cap their marketing budgets at around RM2,000 per month.

Many marketing teams are small, with owners or managers juggling several roles and little time to try new tools. They also need to produce content in multiple languages that suits Malaysia’s diverse audience.

Supermeme

Additionally, Malaysian businesses face rising customer expectations for instant, personalised responses. The “kiasu” factor now applies to organisations as well as individuals. This makes affordable AI alternatives highly attractive.

💡VeecoTip: Leverage programmes like the eTRADE Programme to offset adoption costs.g our RankRise Growth SEO strategy.

When AI Tools and GPT Hit Their Limit

AI tools for marketing and sales, as well as custom GPTs for marketing, are powerful, but they can’t replace the strategic thinking required for long-term growth.

Research shows that strategic planning and professional guidance often make the difference between a thriving and a struggling business. Many SMEs eventually hit roadblocks. ou:

Where AI Falls Short in Real-World Marketing

Getting Traffic but Zero Sales
AI can suggest quick fixes, but real results need full funnel audits and better messaging.
Competitors Outranking You
AI provides basic keyword ideas, but expert SEO and link building are what drives growth.
Social Media Not Converting
AI content may get likes, but it often misses the sales journey.
Business Goal Alignment
AI can suggest tactics, but may not all align with your marketing objectives.
Cultural and Market Nuance
AI tools trained on global data often miss local context, tone, and buyer behaviour.

How VeecoTech Bridges These Gaps

Whilst AI solutions provide efficiency, VeecoTech brings proven frameworks that AI can’t replicate. As a leading digital marketing agency in Malaysia, we combine the power of AI tools for marketing and sales with more than a decade of strategic expertise.

Our SCORE Framework

Strategy alignment with business goals
Competitor analysis beyond surface-level
Optimisation based on real performance data
Result tracking with clear ROI metrics
Execution support for complex implementations

Our Local Advantage

Proven Experience
Over 14 years of helping Malaysian brands grow through changing platforms and trends.
Local Insight
We understand how Malaysians think, shop, and engage better than global AI tools.
Strategic Execution
Turns insights into clear, actionable marketing moves that deliver measurable results.
Tool Integration
Seamlessly connects with Malaysian business systems and marketing tools.
Multilingual Reach
Craft strategies in Bahasa Malaysia, Mandarin, and Tamil to reach diverse audiences.
Hybrid Human and AI Advantage
Combines AI precision with human strategy for an innovative, more relevant marketing.

Therefore, working with a professional team like VeecoTech is the most effective way to drive marketing and sales growth. We bridge the gap by combining the efficiency of AI tools with years of SEO and digital strategy expertise to deliver sustainable results without the hassle or cost of managing multiple platforms.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

How Smart SMEs can Take (AI)ction

Successful SMEs don’t choose between AI and human expertise. They combine both strategically. Here’s our 3-step approach infographic that you can implement now for your business:

No matter where you are in your digital journey, start with Jeff for expert SEO guidance. As your business grows, pairing AI tools with VeecoTech’s strategic expertise ensures your marketing efforts turn into measurable, long-term results.

Ready to Bridge the Gap?

Malaysian SMEs are adopting AI tools and custom GPTs for their marketing and sales strategy, but the most successful ones combine AI efficiency with strategic expertise.

VeecoTech has helped Malaysian brands achieve digital success through strategic SEO, comprehensive digital marketing, and innovative technology integration.

Ready to be next? Contact VeecoTech today to discover how our hybrid approach can transform your AI approach into measurable business growth.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

FAQs

What is an AI Tool?

An AI tool is software that mimics human intelligence to perform tasks like learning, decision-making, and problem-solving. These tools help marketing and sales teams automate routine work and improve efficiency.

What is a GPT?

A GPT (Generative Pre-trained Transformer) is an AI model that generates human-like responses. Custom GPTs, such as Jeff the SEO Consultant or Copywriter GPT, are tailored for specific business needs and act like expert consultants available 24/7.

How do AI tools and custom GPTs help Malaysian SMEs?

They simplify daily work, reduce costs, and accelerate growth. AI tools automate tasks such as content creation and reporting, while custom GPTs provide expert guidance aligned with your business goals.

Why are these AI solutions ideal for Malaysian SMEs?

They’re affordable, user-friendly, and can be tailored to Malaysian needs; supporting marketing, sales, and admin tasks without technical know-how.

💡 Curious about the cost of digital marketing in Malaysia? Read our guide here.

Do I need technical skills to use these AI marketing tools?

No. Most AI tools use simple prompts or drag-and-drop interfaces. Custom GPTs work through conversations, making them beginner-friendly. For advanced setup, VeecoTech helps SMEs integrate and optimise their AI tool stack.

Are these AI tools really cost-effective for small businesses?

Yes, they save time and reduce manual work. The greatest value comes when AI efficiency is combined with expert strategy, ensuring your marketing efforts deliver real business results.

How to Create a High-Converting Content Strategy (Proven Examples + Tools)

Ezra — Fri, 07 Mar 2025 09:00:04 +0000

Imagine this: you’ve poured countless hours and resources into creating content, writing article after article, and investing in content marketing.

Yet, despite your efforts, you’re left frustrated with the lack of conversions. Not even a single article seems to drive the results you’re hoping for.

I know, it’s a familiar struggle for many businesses.

In this article, I will share my experiences creating high converting content that captures your audience’s attention and drives conversions.

Let’s start now!

What is High-Converting Content?

High-converting content is like a magnetic force that captivates your audience, draws them in, and compels them to take action.

It’s the kind of content that doesn’t just passively exist on your website or social media feed. It engages and resonates with your target audience, igniting their curiosity, sparking their emotions, and addressing their pain points.

Why High-Converting Content Instead of Highly Rankable Content?

You might even ask: Is there any difference between these two terms?

Let’s investigate this based on one example from our clients.

Previously, we have helped one of our clients rank on the first page of Google SERP consistently for various bottom-of-the-funnel (BOFU) keywords (these are category keywords):

And these keywords have a high search volume per month:

But sadly, we didn’t get many conversions for this piece of content.

However, after we improved the content from a conversion perspective, the improvement was huge:

See that a change in the content direction leads to a huge difference!

I have to clarify that I’m not saying we should ignore highly rankable content but rather combine these goals.

In short, our goal should be creating content that not only just ranks at the top of Google SERPs, but also generate conversion. We want our content to convince our target audience to take certain actions we want, be it signing up for an email newsletter or filling up contact forms.

How to Create a Content Strategy that Drives Conversion?

Let’s take a look at the process of creating high-converting content.

Note: Feel free to share this infographic! Click here to download.

Identify the Pain Point of Your Target Audience

Before creating content, we usually use a keyword-centric approach, where we start by inserting a related topic in our keyword research tool and identify which keywords have a high volume with low keyword difficulty.

However, the main problem with this approach is that the topic you pick might not have a great conversion intent. You might rank easily for that keyword, but it doesn’t bring new leads.

While some keyword research tools like Semrush can reveal the search intent of the keyword you’re targeting, you might not able to convince your visitorsunless you truly address and solve their pain points.

Pain points are crucial in marketing and content creation because they address the needs, challenges, and problemsthat your target audience is experiencing.

When you understand the gaps or issues your audience wants to solve or alleviate, you can tap into these pain points and create a powerful emotional connection with your audience.

Therefore, a better way to create high-converting content is first to identify their pain points. But how to understand my target audience better?

Conduct Surveys or Interviews

The most straightforward way is to conduct surveys or interviews. At VeecoTech, we’ll meet with our clients and ask them several questions based on our checklist. However, here are a few questions:

What issue or challenge were you trying to addressbefore discovering our product or service?
If our product/service was unavailable, what other product or service would you consider an alternative?
What are the three key advantages or benefits you experiencefrom using our product or service?
How would you explain our product or service to a friend without prior knowledge about us?
If you were to search online for information about our product or service, what keywords or phrases would you use in your research?

If your customers are unavailable for physical or virtual meetups, create a survey form and send it to them through email or social media. You can also consider giving them some surprise gifts to encourage them to help you fill up the survey.

Consume Top Content from Industry Experts

Sometimes, we might face a situation of not getting enough information from our survey or interviews, especially when we want to create content for certain topics that we don’t know much about.

To solve this issue, Tommy Walker, founder of The Content Studio, mentioned that he consumes as much content from the experts in the field as possible to get a big picture of his client’s position in that particular industry.

But when it comes to creating the content, many conversations with clients will continue to understand their perspectives on the topic he will write about.

Identify an Intriguing Topic

As we have limited time and resources, creating content for all topics related to your business is impossible. Hence, you need to prioritise topics that you can both rank and generate conversion.

Here are a few ways to identify a suitable topic to create content:

Look for Patterns or Repeating Responses

If you’re able to interview more than one of your clients, you should be able to identify some similar traits from their responses. This a great indicator that you should probably prioritise this topic.

For instance, if you’re a SaaS company that sells project management products, and you notice that most of your target audience will choose Asana or ClickUp when your service is not available, then you might need to consider developing a comparison content (X vs Y) that highlight your product’s unique points.

Use Frequent Responses for Keyword Research

Once you have identified the topic you want to prioritise, use that topic to conduct keyword research.

You can use various paid tools like Ubersuggest and Semrush to identify more related, long-tail keywords to include in your content. Simply insert your topic into the tool, then identify what related keywords you can use in your content.

For instance, your research found that “project management tools” is a good topic to explore. Then, insert it in the tools to get more keyword ideas.

You can also analyse the top organic keywords that rank by the first five pages on Google by placing their URL in your keyword research tool.

If these tools are unavailable, you can install Keyword Everywhere Chrome Extension to help you identify more long-tail keywords.

Don’t forget to take a look at the People Also Ask and Related Searches sections. You can collect all the insights you found and place them in a Google Doc or Google Sheet.

Use ChatGPT to Get More Insights

If you still cannot draw any insights from your research results, don’t forget to ask ChatGPT to help you.

You can prompt ChatGPT by asking it to think from a customer perspective. Ask ChatGPT to provide you with the reasons people are searching for this term.

For instance, I gave ChatGPT a job title and company size and asked it to provide the possible reasons and circumstances behind the search.

And here’s the results:

Awesome right?

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Determine the Intent Behind that Search

Dave Davies, Co-founder of Beanstalk Internet Marketing, once said, “Content is what the search engines use to fulfil user intent.” Since Google incorporates RankBrain into its algorithm, your ranking will drop if your content cannot meet the search intent.

Understanding the intent behind a search is like unlocking the secret code to your target audience’s needs and motivations. It’s crucial to decipher the underlying purpose of a search query to ensure your content aligns with your audience’s needs.

However, it’s not easy to identify the search intent. You can’t hope to rank by identifying the type of search intent and placing your target keywords in your content.

So how do you analyse the search intent effectively? I highly recommend a content research tool, Content Harmony. It’s a powerful and comprehensive tool that streamlines the content creation process.

You can 10X your search intent research process just with this tool. Here are some of its features:

An overview analytics of the topic – Search volume, primary intent, average word count, content difficulty, rank difficulty, and domain difficulty
Search intent and a brief explanation of the intent
SERP freshness analysis that helps you to identify whether Google prefers to rank fresh content for this term
Overlapping keywordsfor the top 10 results
Content outline analysis for the top 10 results
Questions analysisfrom Quora, Reddit, etc. related to your topic
Your website internal link suggestions and potential external links
SERP analysis that shows the domain authority, referring domains, estimated traffic and content score
Image and video analysisthat shows the type of visual assets that your competitors are using

Although the tool is packed with awesome features, you can get lost if you’re not sure what information is necessary to collect. Here are some insights you should take note of:

Primary Intent of this term, then optimize your content based on the intent.
SERP freshness. You can use it as a guide to understanding how long you need to rank.
Explore more questions that are related to this term. See if you can cover their queries in your content (You can also save the queries and promote your content there once it’s live)
Discover their internal and external links. Content Harmony will show other pages on your website that you can link to so you can keep your visitors engaged with your content. You can also check the external links you can link to or get backlinks.
Check the number and type of images & videos used in the top 10 results. Use this as a reference before you proceed to create creative elements.

Add Originality to Your Content

If you’re a content marketer, you probably know what a “Google SERP research paper”, where you create content by regurgitating the topics already covered in the top 10 SERP results is.

It’s not saying that this is wrong, but what’s so special or unique about your content if you’re doing a summary report?

So how can you make your content unique especially if your top-ranking competitors already published comprehensive content?

Determine the Content Gap

Go through the top 10 results and find out what is lacking. When I was preparing content about the reason to build a website, I found that most of the ranked content did not provide examples for each of the points they mentioned.

Hence, I think it will add more value to the readers if I include proof of how websites have helped our clients improve their businesses. For example, you can explore how dentistry benefits from SEO to see real case studies demonstrating SEO’s impact in a specific industry.

Ask yourself, can I speak from an unique angle or add any unique elements to your content?

By featuring appropriate examples in the content, our content is ranked on the first page of Google.

Ask Experts in Your Industry

Include thoughts or opinions from experts to help your content stand out, because it is tedious, and most people don’t want to spend time on it.

I’m not saying that by adding a few quotes from your industry leaders, you can make your content become highly converting. You should get in touch with the expert and invite him to share insights or advices that could help your target audiences.

You can even go further by asking them if they are willing to share real case studies or experiences related to your topic.

If you’re preparing content for your clients, there is a high possibility that they are more familiar in that topic compared to yourself. So why not ask them instead of cracking your head trying to figure out something that you don’t even familiar?

Speaking of experts, at VeecoTech, we offer tailored SEO services in Malaysia to help brands of all sizes increase visibility, drive leads, and grow sustainably. If you’re curious about SEO price in Malaysia, contact us today to learn how we can customize a strategy just for you.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

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Share Something from Your Point of View

Your style and solution for solving an issue might differ from your competitors even though you are in the same industry. You can always share something from the perspective of “how we do it in our way”.

For instance, you can agree with the solutions provided by the majority with your experience or previous research. You can also disagree with it by mentioning your reasoning.

Craft a Content Brief

Although it’s not a must to have a content brief before you prepare your content, it’s really helpful, especially if you outsource your content writing task to a copywriter.

A great content brief helps you set clear expectations and goals for your content and understand the important data for targeting this topic, such as the average word count, average referring domains and search traffic.

In fact, Content Harmony can help you to generate a content brief based on the topic you have researched previously. It even incorporates an AI assistant to help you generate a unique brief.

Another advantage of using Content Harmony is you can check how your content performs by using the Content Grader tool. Then, you can optimize your content based on the suggestions.

Here are some details you should include in your brief:

Content objective (based on the pain point)
Target audience
Focus topic & keyword
Intent
Headline and meta description
SERP overview – outline of competitor’s content, average word count, average link requires, etc
Final outline of your content (with heading tags and a brief description for the paragraph)
Visuals to be added (more about this in a sec)
Call to action

I’ll create another article on the details of writing the content (so stay tuned!). Anyway, if you’re not considering getting the tool, you can get a free content brief template we use.

Include Stunning Visuals & Creative Elements

Nobody likes to read wordy content. So add visuals such as images, charts, infographics and etc, to make your content attractive.

Sometimes, adding humour elements such as GIFs, memes, or funny-yet-related comics helps to improve content sharing. Research from UCLA found that humans are more likely to share entertaining, useful or interesting content.

There are a handful of free GIF makers and meme makers you can use to try out.

Another great way to keep creating content that resonates with your audience and encourages them to share it with others is using video.

While it’s not a must to include video in all your content, research conducted by Wzyowl found that 90% of their respondents found that video marketing helped them to generate leads, and 87% of marketers say video has directly helped to increase sales.

I found it very handful to create videos using the VEED video editor. In addition to its user-friendly video editing interface and wide selection of ready-made templates, one standout feature I love about VEED is the text-to-speech functionality.

This handy feature saves you time by automatically generating voiceovers for your videos, eliminating the need for manual editing. It’s a convenient and efficient way to add professional narration to your videos without the hassle of recording and editing voiceovers separately.

Another great feature is its AI online transcription with translation ability. This is especially helpful for SEO as you can repurpose your podcast or webinar content into blog posts, which helps you to save tons of precious time.

Promote Your Content

To be honest, I didn’t do well in promoting the high-converting content that I shared in the introduction part. Most conversions come from organic traffic, and I think it will certainly perform much better if I’ve promoted it aggressively.

Here is a collection of link building case studies you can learn from, showing real-world examples of effective content promotion strategies.

So to prevent you from making the same mistake, here are six effective ways to promote your high-converting content:

Repurpose Your Content on Social Media

Brendan Hufford, founder of Growth Sprints, once said that one of his content marketing philosophies is taking content work out of the silo.

He mentioned that if you have a series of excellent content that can help grow your business, such as content that helps to increase sales or expand your reach, you shouldcreate and repurpose them.

Although he didn’t mention the platforms, I think the most fundamental platform is social media. – not the platform you love but the platform your target audiences are actively using.

When I say “repurpose”, it doesn’t mean you just share your post and wait for people to click and read it. You need to understand the intentions of the users on that platform.

For instance, we found that Instagram can be a good platform to share new AI SEO tools and tips that help people work better, and since we’re an SEO agency, we think it’d be great to repurpose some of our content on social media. Not surprisingly, some of them perform very well.

Blast It to Your Email Subscribers

Needless to say, email marketing is one of the best ways to drive conversions since your subscribers already have the intent to know more about your content, services or products.

To further leverage your results, you may want to consider sending your content to specific subscribers based on their behaviours and actions, such as their open rate, the type of content that resonates, etc. You will get more conversions if your content is highly specific and personalised.

Also, remember to ask for their feedback or opinions to know how your target audiences think and feel about your content.

Consider Social Media Paid Advertising

Social media ads are the fastest way to get more impressions and traffic. Research conducted by Benji and Devesh found that Facebook paid ads helped them get quick traffic while waiting for organic search results.

Partner with Influencers

We didn’t really try this out yet, but some case studies show that asking influencers in your industry to help you promote your content through their blogs, podcast or YouTube video is a powerful way to drive conversion to your content.

But before you reach out to them, ensure the influencer has the same that as your target customers, and carefully craft content that you know will resonate with them.

Track, Monitor and Improve Your Content

After your content is published, remember to track it to know how your content performs and what needs improvement.

In general, you should note:

Click-through rate (CTR): To understand whether people want to read your content. If you have a low CTR, try to improve your headline by following these best practices.
Engagement time/rate: A higher engagement time means people consume your content. Improve those with a lower engagement rate by referring to content with a higher engagement rate.
Number of backlinks gain: If your content generates a lot of backlinks, it means that the topic is a topic that link creators are searching for.
Social share: If your post gets a lot of shares on social media, then you might want to promote it further on that platform
Conversion from the post:This is crucial as it helps to identify which content you should keep the best at all time

The most fundamental tool you should use is Google Analytics. It allows you to track most of the data in your content. You can even link to Google Looker Studio Report to help you filter out the crucial metrics you want to focus on.

You can use other SEO tools to get more comprehensive data on how your content perform:

Keyword position-tracking tools: Nightwatch or Pro Rank Tracker
Social media performance: Content Studio

Don’t stress yourself too much if the content doesn’t perform well. Most of our content also did not perform well the first time. Give Google some time to test out the content.

Conclusion

In this era where anyone can generate tons of articles with the use of AI and keyword research tool, it’s going to be harder to stay ahead of the curve and stand out from your competitors.

Fortunately, you can still perform better than your competitors if your content not only brings traffic but generates leads and conversions that increase your revenue.

That’s why VeecoTech focus on content creation in our SEO services! We’re not just focusing on helping you to rank for plenty of keywords like most of the SEO agencies, but go deeper by crafting a content strategy that helps you to drive more conversions.

If you need help in your SEO, feel free to contact us for our SEO services today if you want to create content that generates leads and conversion continuously.

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