Keywords Research – VeecoTech

17 Powerful SEO Strategies to Boost Traffic & Ranking (2025)

Ezra — Wed, 22 Oct 2025 01:00:16 +0000

SEO can be a complex and ever-changing field, but it is still one of the most important aspects of any online business.

You need to implement solid SEO strategies if you want to gain more organic traffic and rank your website on Google’s Search Engine Result Page (SERP).

Follow these 17 effective SEO online marketing techniques to help you to drive extra organic traffic and sales to your business in 2025.

(Sidenote: If you find SEO a bit perplexing, no need to fret! Delve into our comprehensive SEO beginner’s guide for some clarity.)

Let’s get started!

Work with AI Tools to Leverage SEO Efforts

The use of artificial intelligence (AI) is on the rise in the marketing industry, and it is being put to work improving advertisements, personalising customer experiences, and even producing original content.

Although many SEO tools like ChatGPT and Frase can help you grow your organic traffic, content is one of the most important factors if you want to rank on Google. Hence, you shouldn’t neglect the effort of optimizing your content.

However, we know that content auditing is a challenging task. There are too many details to consider and work on, from keyword research to content promotion. That’s why you should try out the AI content writing assistant.

For example, here are some ways in which AI copywriting tools can help to scale your content strategy:

Conduct topic and competitor research to understand the content rank on search engines
Generating various catchy headlinesfor the blog post
Suggesting a compelling outline for your article
Create the blog section content based on SEO keywords
Provide keyword-focus meta descriptions for your article
Offers tons of tools, templates and use cases to fit all your need

AI writing assistants are a saviour for content marketers who don’t have enough time or skillset for SEO content writing. These AI assistants can generate content for websites and blogs with just a few clicks and are much cheaper than other SEO tools on the market.

No time to research? Check out this amazing article to find the best AI content writing tool for your business.

Pro tips: You can try out this AI content writing tool if you’re just starting out and have a limited budget.

However, we should not think of these AI tools as a replacement for human copywriters. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.

Create Voice Assistant-Friendly Content

The voice assistant industry is booming, and the competition is fierce. Research shows that more than 70 percent of consumers prefer to ask a voice search query rather than type.

Due to the advent of IR4.0 around the world, it’s crucial to catch up with this trend as the number of voice search users will continue toincrease.

So, how do you make your content more voice assistant-friendly?

One of the most straightforward ways is to include relevant long-tail keywords in your content.

Due to their low search volume, long-tail keywords are seldom given much respect by marketers. In reality, though, long-tailed keywords make up more than 90% of all search terms.

But how do you find long-tail keywords for your business?

Use Google autocomplete tool. Enter your keywords and look at the keywords shown by Google. These are the keywords that are usually searched by others.

Check out “People also ask”

And Related Searches:

Another pro tip is using Answer the Public to discover various long-tailed keywords. Simply insert a keyword (broad term), and it will provide keyword suggestions in terms of questions, prepositions, comparisons, and related keywords.

By adding long-tail keywords to your content, it will rank higher in SERPs and improve its visibility.

Focus on Creating Topic Clusters and Pillar Pages

In the past, everyone could just rank their website on Google by putting relevant keywords on their pages.

But now it’s super hard to rank as Google has updated its algorithms to value high-quality content. The new SEO strategy is more than just inserting keywords into content and hoping Google will notice.

As a result, most top SEO agencies are now helping their clients create content clusters and pillar pages. In fact, this is how Minuttia ranks for more than 1K keywords with one topic cluster page!

In short, topic clusters are various subtopics of a big topic, while a pillar page is a hub page that contains all the details your audience would like to know. You can think pillar page as an “a-to-z guide”.

Let’s say you are a drone reseller. Some of the relevant topic clusters you can cover are:

How to buy a drone?
Which drone has the best quality?
How to fly a drone?
How to capture professional photos using a drone?
How to get insurance for drones?

You can use the same method to gather other topic clusters for your industry. Once you’ve gathered all your topic clusters, you can link them to one pillar or hub page. This hub page will allow your visitors to access all your topic clusters.

I’ve no room to have an in-depth guide for creating winning pillar pages, but here are some actionable steps you can take:

Brainstorm for Pillar Topic

When you are creating content, it is important toknow your target audience and what keywords they are looking for to create more targeted content that will resonate with them.

There are many ways to gather keywords and topics for your pillar pages. However, the most effective way is to spy on your competitors. Take note of how they’ve created their pillar pages. You can put their pillar page link into SEO tools like Ahref or Ubersuggest to find the keywords they’ve ranked for.

For example, if you’re using Ubersuggest, you can copy the URL of your competitor’s topic cluster page and put it in the “Keyword Ideas.” You will find tons of keywords you can use for your topic clusters.

You can also take a step forward by placing one of the keywords in “Content Ideas”. Click “keywords” to find out more keywords from other high-quality content. Download all of your keywords into a single Excel or Google Sheet.

Create Content for Topic Clusters

Once you’ve gathered various topics and keywords, start creating in-depth and high-quality content for these topics. Don’t forget to add these elements to your content to make it stand out from your competitors.

Link Your Topic Cluster Content to your Pillar Page

The final step is to categorize your topic cluster andlink them to your pillar page. To ensure effectiveness, you can use a Google Sheet to record all your topic clusters and their internal linking.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Create High-Quality Content with E-E-A-T

Many marketers know the importance of expertise, authoritativeness, and trustworthiness (EAT)when it comes to ranking consistently on Google. Websites with thorough, accurate, and well-written content from dependable sources are seen as reliable and trustworthy by Google.

Google recently announced a new update to their quality rater guidelines, adding another “E” – experience – to the list. While you might think that this addition is unnecessary since expert must already have experience on what they do, Google wants to ensure that the content creator has the first hand knowledge in the topic they shared.

Notice how Google define “Experience” as in their quality rating guide.

So, how should you create content that matches Google’s E-E-A-T? Here are some practical tips for you:

Earn High-Quality Backlinks

Since trust is at the core of Google’s E-E-A-T, you must continually produce worthwhile, distinctive, high-quality material that attracts links if you want to gain them.

That means your blog’s once-monthly posting of a bland 500-word listicle won’t do much to help you. You need to spend the time and money necessary to establish your authority (whatever the subject).

Then, establish connections with the appropriate publishers and influencers. These high-quality backlinks will undoubtedly come.

Get More Reviews

Getting and promoting online reviews for your goods or services is a smart business move. These similar reviews contribute to Google identifying your website as E-E-A-T.

If you get favourable ratings on numerous review websites (such as Google, Trustpilot, Facebook, Yelp, etc.), this will show that your business is regarded favourably by customers.

For example, VeecoTech encourages our clients to provide reviews on various review sites such as Google Reviews, Facebook, Clutch, Sortlist, etc.

Spend time responding to reviews as they come in, especially the bad ones. Responding to client feedback will really increase consumer trust in your company as a reliable one that cares about its customers.

Update Your Content Regularly

Keep your current content asup-to-dateas possible. This is especially true if your website has news or links to other sites with timely information.

Check whether you have any broken links, outdated research data, charts and infographics. You may create a content audit plan to ensure all content is updated.

Diversify Your Content Formats

While Google’s E-E-A-T is crucial, I bet you’ll be more engaged with this content.

Instead of this…

While I’m not saying that the latter is terrible, the previous example utilised many animations to enhance the learning experience.

And according to research, 88% of marketers say various content formatshelp brands differentiate themselves.

One of the benefits is that it raises brand awarenessamong various audiences. For example, if you’re active on TikTok while your competitors aren’t, teenagers might be attracted to your brand and content, thus making you stand out.

Therefore, adding various formats to your content is necessary, adding to your competitive advantages.

You can use these content formats to turn a static, forgettable page into one that engages users and maintains their interest. But remember, you don’t need to use everything in your content. Just pick a few that work best in your niche.

Use Video Marketing to Boost Your SEO

Today, Google allows more video content to appear on its SERP.

Sometimes it even appears on top of the brand’s website. Mobile search results show even greater organic visibility for videos, as video carousels occupy nearly the entire screen.

This is because Google knows that users respond well to videos and are looking to videos to answer their questions.

It’s undeniable that videos are interesting and effective marketing tools. The visuals (in this case, video thumbnails) may be stealing a lot of attention from Google’s organic results (in fact, there’s a real science behind the visual impact on consumers’ behaviour), so ranking your video there will help you drive more exposure for your brand.

Fortunately, letting your YouTube video rank is much easier than traditional SEO. So this is a pretty fast way to boost your traffic by ranking your videos in Google’s video carousel.

Here are some useful guides to help you boost SEO with video marketing.

Include Your Videos in Your Blog Content

While it is not required to include a video in your web content in order for your video to appear on Google, it does not hurt and provides additional benefits. Since video content performs better than text and images, it helps boost your visitors’ dwell timeand enhancetheir users’ experience.

Create an Eye-Catching Headline and Description with Targeted Keywords

Crafting an attractive headline is crucial, especially in a competitive market. However, don’t forget to conduct keyword research, as Google analyses your video’s headline and description to match the keywords used in the search. You should add them in your headline and description.

If you’re just starting out, I highly recommend trying out this tool to help you determine the suitable keywords and additional valuable data for your video.

Create a Time-stamped Video Outline

Don’t miss this step! YouTube allows you to add clickable timestampsthat take viewers deeper into your video to where you discuss that subtopic. Here’s a quick guide on creating YouTube timestamps if you’re unsure how to do it.

Image source: Zanet

Enhance Your Core Web Vitals

Google launched core web vitals in May 2020, and it became one of the ranking factors in June 2020. It means that if you ignore core web vitals, it might affect your ranking results.

So what are the core web vitals?

In general, Google chose a collection of variables since they are directly related to the entire user experience. They are a subset of factors that will be part of Google’s “page experience” score.

Here’s a summary of core web vitals if you haven’t heard about it:

Largest Contentful Paint (LCP) – How quickly does the main page render?
First Input Delay (FID) – Is the page layout stable after rendering?
Cumulative Layout Shift (CLS) – How quickly does the page react to user input

Remember that thehigher your score on a core web vitals test, the higher your rank on Google’s SERPs.

Here are some guides on how you can enhance your core web vitals:

Check Your Core Web Vitals Performance

First, you need to know your core web vitals performancebefore improving them. You can view it from the Google Search console. Click the tab for Core Web Vitals.

If you only have “good URLs,” you’re doing well and don’t need to worry about optimising Core Web Vitals for SEO any further.

But if some of your pages are marked as “poor” or “needs improvement,” improving the Core Web Vitals metrics could help Google rank your site higher.

Implement lazy loading

With lazy loading, images don’t load until the person scrolls down your page. This means that you can reach LCP a lot faster. Check out this comprehensive guide on how to apply lazy loading to your page.

Upgrade Your Web Host

The better the web host, the faster your website loads.

This means that your LCP will improve since a good web host allows your page to load faster.

Check out this guide if you have difficulties selecting the best web host.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Improve Your Page Loading Speed

Google has confirmed that your site speed is a ranking factor.

We all hate to wait for a website to load slowly. Google knows that, so they rank websites that load faster in their SERP.

But what is a good site loading time?

According to Google, the best practice is three seconds.

Research from Crazy Egg found that as page load time increases, the probability of bouncing also increases simultaneously. Although it’s hard to achieve, you can use this as a benchmark.

Here are several techniques that can be used to increase a website’s page loading speed:

Compress and Optimise images

When your image sizes are huge, it takes time to retrieve your photos. Therefore, always reduce your graphics, including images, infographics, GIFs, charts, etc., before uploading them to your site. You can use Optimizilla or Compressor.io to reduce your file size effectively.

Minifying CSS and JavaScript

If your website has a lot of JavaScript and CSS files, your visitors will need to makea lot of HTTP requeststo get to the files they want. These requests are dealt with one at a time by the visitor’s browser, which slows down the work of the website. Hence, your website will be faster if you reduce the number of JavaScript and CSS files.

This is especially important if you use a website builder with templates. Although these builders make it simple to create a website, they can produce clumsy code that can significantly slow it down.

Because every unnecessary piece of code increases the size of your page, it’s critical that you remove extra spaces, line breaks, and indentation. This keeps your pages as short as possible.

You can use tools like WillPeavy, Script Minifier, or Grunt tools to minify these files.

Source: Atatus

Besides, you can consider plugins (if you’re using WordPress) like WP Engine to minify and remove redundant files.

Use a Content Delivery Network (CDN)

If you have more budget, you may consider CDN. A CDN is a group of web servers spread out in different parts of the world that send content to end users based on their location. When a website is hosted on a single server, all user requests go to the same piece of hardware.

Because of this, it takes longer to process each request. On top of that, the load time gets longer when users are physically far from the server.

Source: Hostinger

With CDN, user requests are sent to the server that is closest to them. Because of this, a user gets the content faster, and a website works faster. This is an expensive way to speed up the load time, but it works well.

Is your website still taking a long time to load? Check out our complete guide to website maintenance or our website maintenance plan if you need help enhancing your website speed.

Optimize Your Heading and Meta Description

Google updated their web page title algorithm in 2021, where Google automatically rewrites title tags based on the H1 tags.

We don’t know if Google will replace titles with header tags, internal links, image alt text, or even be made up completely by Google in the future.

Therefore, what we can do now is try our best to come up with great SEO titles.

Here are 6 hacks for crafting a good SEO title:

Front-load your keywords

Place your focus keyword as close to the beginningof your title as possible. Remember that it’s preferable to place keywords at the beginning, but it’s not compulsory.

Here’s an example for you:

Keep Your Title Short

Google will truncate long titles, so don’t waste time crafting long headlines.

Usually, Google will show no more than 60 characters of the title tag. You can use this tool to check your title on Google to ensure it looks good.

Add a Benefit to Stand Out

The value of your content should be shown in your title tag so that both search engines and people who visit your site know that you have good content.

For example, if you want to find inspiration related to passive income, instead of choosing this article:

You will most likely choose to read the following article:

Why? Because the second example provides more benefitsabout gaining passive income: 40 ideas and “build wealth”

One tip: While benefit is crucial, you shouldn’t trick your visitors using clickbait, as this will negatively impact their experience, which in turn affects your site ranking.

Add Brackets/Parentheses

There are two main benefits to using brackets/parentheses: It helps to improve readability and increase the click-through rate.

You can add updated years or extra benefits in the bracketto make your title shine.

Create a Hook by Adding Emotions to Your Heading

Use powerful words like “magic,” “amazing,” and “extraordinary” to elicit strong emotions from the reader. This will definitely increase your CTR.

Here are some great examples as your references.

Add a Curiosity Gap

On the other hand, you can also create a hook without using powerful words. Take a look at how Maria creates curiosity by highlighting something that seems impossible (how can we know how people in the past look today since they have been gone so long?)

Making Your H1 Page Heading Different From the Title Tag

As there is a 58% probability of Google changing your title based on your title tag, you can use two different sets of keywords in your title tag and H1, which organically enhances your SEO. Search engines will count the title tag as the “heading.”

Promote Your Content Through Social Media

Don’t underestimate the power of social media when it comes to improving your SEO! Although all links from social media are considered no-follow links, they still helpbring more traffic to your site.

There are several ways to promote your content through social media. Follow these hacks to enhance your social media content strategy:

Post at the Right Time

Do you know when to shareyour blog content on social media?

According to Hootsuite, the best times to share a post on social media are as below:

Overall: 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
Facebook: 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
Instagram: 11:00 AM on Wednesdays.
Twitter:8:00 AM on Mondays and Thursdays.
LinkedIn: 9:00 AM on Tuesdays and Wednesdays.
TikTok: 7:00 PM on Thursdays.

However, if you want to level up your promotion strategy, it is best to understand your readers’ active times. For example, you can use Meta Business Suite insights to select the best date and time to post based on your users’ active times.

Highlight the Most Interesting Findings

Posting at the right time doesn’t guarantee you’ll get many social shares or traffic.

You need to enhance your post’s CTR more than just posting your link.

One of the ways is to highlight your most interesting findings in your caption, like how Brian did for his new blog.

If you’re posting on Facebook and LinkedIn, you can add mini blogs where youshare your real experience oruse a quote from a famous person. Just add 100–200 word pieces of social media content that add value and encourage readers to visit your article.

Creating a Compelling Social Image

Image can make a great impact in attracting people to view your content! Follow these best practices to create an eye-catching social image to promote your blog.

Research from Kissmetrics shows that social media content with relevant images gets 94% more views than content without relevant images. You can try tools like Canva to speed up your process of creating a social media image design, as they provide tons of ready-made templates.

Prioritize Mobile SEO

Over 60% of organic search visits come from mobile devices.

Unquestionably, mobile SEO is a must as more and more people use their smartphones and other mobile devices to access the internet. Google has even started to penalize websites that are not optimised for mobile.

There are a few different SEO techniques that you can use to make sure your website is visible on mobile devices, and we’ve outlined a few of them below.

Ensure It’s Mobile Responsive

One of the most important things to do is ensure your website is responsive. This means that it will adjust to fit the screen of any device, whether it’s a phone, tablet, or laptop.

Make Your Content Easy to Read

As mobile devices are much smaller than desktops, short paragraphs on desktops might be longer on mobile devices.

Hence, always break your content into chunks, so it’s easy to read. You can further keep your content short by breaking it into bullet points. Here’s an example for you:

Avoid Interstitial Popups

While it is not wrong to use popups on mobile devices, you should follow the best practices so that they are not annoying and affect your users’ experience.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Optimize for Google Snack Pack (Local 3-pack)

Snack Pack (also known as “local 3-pack”) was launched by Google a few years ago to help promote local businesses.

A Snack Pack is a section of local business listings at the top of Google’s SERPs. It is made up of three organic Google My Business (GMB) listings, with or without a single paid GMB listing.

If you run a local business, getting into Google’s Snack Pack is the best method to feed your hunger for new clients.

According to research conducted by Moz, 44%of people who performed a local search clicked on a Snack Pack listing, compared to 29% who clicked on a standard organic listing and 19% who clicked on a paid listing.

That’s a huge difference!

So how do you use Google Snack Pack to rank your content?

Optimize Google My Business (GMB) Profile

If you don’t have a GMB profile, you should set one up now.

However, if you already have a profile, you shouldcontinuously optimise it by uploading new images and updating your business information if there are any changes.

Get More Reviews

Since your overall prominence is the most crucial factor in getting listed in Snack Pack, obtaining more reviews from your customers will help to enhance your business credibility.

For example, as mentioned previously, we encourage our clients to give reviews on Google and other platforms. This has helped us to rank first in the Google Snack Pack for various keywords.

Also, don’t forget to reply politely to your customers’ feedback, especially if you’re getting bad reviews.

Build Backlinks to Your GMB Profile

Moz discovered that backlinks were the second-most important ranking signalfor the Snack Pack in a local SEO study.

Google will most likely show your local business in the Snack Pack if your GMB profile has more high-quality and relevant backlinks than your competitors’ GMB profiles.

You can build more links by sharing your GMB in relevant social media posts, guest posts, or YouTube videos. (For more details about link building, check out the #17 SEO technique)

Focus on Featured Snippets

If you want to jump to the first ranking position in Google without build high-quality backlinks or significantly updating your content, you need to optimize for featured snippets.

Featured snippets are pieces of information that appear at the top of a search engine result page. Google uses featured snippets to “help people more easily discover what they’re seeking”

For instance, if you search “how to earn money online” on Google, you’ll notice this:

According to research, featured snippets get an average of 35% CTR. Even if viewers did not click on your content, being featured will increase your brand’s authority and demonstrate to others that your content was written by industry experts.

So how can yourank for more featured snippets?

Here are some quick tips for you:

Format and structure your content correctly

When you structure your content correctly, it helps Google to understand the points of your content and feature it.

Remember to wrap every item or step in H2 or H3 text. and present each item as a subheading.

For example, I created a table of contents for this article on e-commerce strategies. Then I add appropriate tags (i.e., H2 for subtitles) for all the headings and subheadings.

Add Long-tail Keywords Into Your Content

Do you know that long-tail keywords accounted for 91.8% of search queries?

This means that if you optimize for more long-tail keywords, there is a higher chancethat your content will rank for more featured snippets!

But how do you know which long-tail keywords to target?

The easiest way is to explore the “People Also Ask” box. Go through the questions and provide answers for these questions in your content.

Create Better Content than the competition

Once you find a featured snippet that you’d like to go after, take a look at the content that rank on featured snippets.

Find out what’s so special about the content andwhat’s lacking.

For example, if you find that most of the content is text-based, then add graphics such as infographics, videos, and charts to your content.

If you find that the content just provides 5 points with a brief explanation, then you provide more points with a deeper explanation.

While it doesn’t guarantee that you’ll rank for that particular keyword, there is a high possibility that your page will rank better on Google.

I’ve no room to explain the process of optimizing featured snippets step-by-step, but you can read this if you want to know more.

Keep Your SEO Efforts Up-to-Date

As SEO is a long-term marketing strategy, you shouldn’t think you’re good to go once you have ranked for your target keywords. You never know how Google will change its algorithm, which might affect your current ranking.

Therefore, keeping your SEO efforts up-to-date is vital to ensuring that your website is visible to potential customers when they search for keywords related to your business.

An effective way to ensure your SEO efforts stay up-to-date is to plan a content audit using an SEO checklist. This will not only keep you from overlooking details but also reduce your workload for your SEO routines.

Another great way to stay on top of the latest trends is to subscribe to industry newsletters and blogs. This helps you stay updated on their latest content.

Turn Searches into Sales Everywhere

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Invest in Building High-Quality Backlinks

If you want to rank high on Google for a long period of time, you need to build high-quality backlinks.

Don’t believe it?

Let me share a real SEO case study with you.

Here’s what happened to one of our clients’ websites’ keyword rankings.

After we helped them create a well-researched article and outreach for link building, the ranking of the competitive keyword (competing with Wanderlogs, Trip Advisors, Booking, etc.) jumped to #3 within 2 days!

Back in the old days, people could easily build links in the past by spamming blog comments, adding hidden links, or stuffing keywords. However, link building nowadays is super difficult.

Even guest blogging isn’t what it used to be in the past. Most site owners have caught on and often want payments to place your guest posts.

However, there are a few great link-building strategies that you can use today. Here are 3 foolproof link-building strategies you can use to build free backlinks today.

Link Reclamation

It’s simple: Find pages that mention your brand but don’t link back to you. Approach them and ask them to link back to you.

For example, we have written content that mentions a company but doesn’t provide a do-follow link back to them. They have asked us to provide a link back to them. We’re happy to link back to them as they helped us with our marketing strategies.

Get Listed on Roundups/Resources Pages

Roundups refer to blog posts that “round up” the best content in a field so that people can find high-quality content without wasting time.

To get listed in the roundup posts, find the roundups that are related to your niche by using these search strings:

Then, pitch your awesome content to them. Try this tool if you’re having difficulties finding email addresses for your targeted website.

Request for Link Exchange

Another easy way to get links to your website is to exchange links with other websites. The plan is simple: get in touch with other website owners and agree to link to each other’s sites.

In fact, this is how Nethunt enhances its domain rating (DR) in 6 months without paying to get links. But always remember to find a page that is relevant to your industry.

Here are some things you can do:

Join online groups with others who build websites and set up an exchange.
Contact websites and tell them about your idea (Use an email finder to help you find the most relevant contact person before starting your outreach). When you do this, explain why links are helpful. You can provide something valuable, such as a 30-day free trial, special discounts, or an exclusive plan
Send a link exchange offerto people who contact your website and ask for links

Most importantly, you must be very careful when exchanging links. That’s because Google’s Webmaster Guidelines say that website owners shouldn’t exchange links too often.

If you’re having trouble creating solid link-building strategies, feel free to reach out to us for result-driven SEO services in Malaysia! Check out our link-building case studies to see how we drive SEO success through effective link-building techniques.

Monitor Your Competitors’ SEO Efforts

To ensure your website ranks highly in search engine results, you need tokeep an eye on your competition and what they are doing in terms of SEO.

This means monitoring their website and blog posts to see what keywords they are targeting. You can then use these keywords on your own website and blog to improve your chances of ranking higher in search engine results.

In addition to monitoring your competition, you should also keep an eye on changes in the search engine algorithmsso that you can adjust your own SEO efforts accordingly.

Here are some of thecompetitors’ monitoring tools you can try out:

A. Website Performance:

Google Page Speed Insights
GT Metrix
Web Page Test

B. SEO:

Ahrefs
SEMrush
Ubersuggest

C. Social Media:

Hootsuite
Brand Mention
Content Studio

Hire SEO Experts

You might think there are tons of SEO instructional guides and case studies, so why should I hire an SEO expert or agency?

While there are numerous reasons why you should hire SEO experts, the most impactful reason is that SEO agencies have worked with a wide range of clients and industries, so they know for sure which SEO strategies work best.

They’ve already gone through years of trial and error and testing in many business environments, so they know what willget results before anyone else.

Besides, search engines like Google keep rolling out new updates (from dozens to even hundreds per year), which often leaves businesses struggling to catch up.

We know that every business wants cost-effective SEO but finds it hard to create a solid SEO strategy. That’s why we are here to help!

VeecoTech has years of experience assisting clients across a wide range of sectors, including e-commerce, financial services, healthcare, and dental SEO, increasing their website traffic and search rankings within a certain time frame.

If you’re comparing SEO price in Malaysia, we offer transparent packages tailored to your business goals. Get in touch with our SEO experts in Malaysia if you need help making your website visible on Google’s SERP.

Conclusion

SEO can be a complex and ever-changing field, but it is still one of the most important aspects of digital marketing.

I hope these SEO strategies help drive more organic traffic to your website and boost your organic ranking.

Let us know if you wish to know more about any SEO topics or consult SEO services in Malaysia to help you grow your business.

That’s where our SEO RankRise Growth plan comes in—starting at RM2,899 a month, it’s built to help Malaysian SMEs like yoursgrow organically with more leads and sales.

Want to see how it can work for you? Book a free 1-to-1 consultation with us, and we’ll explore how to boost your business the organic way.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

The Ultimate SEO Checklist: Best Practices & Examples (Updated for 2025)

Ezra — Fri, 04 Apr 2025 09:00:23 +0000

If you’re looking for a comprehensive SEO checklist to search-engine-optimize your website, you’ve just found it. Keep reading to find out more!

Don’t have the time to read now? Get your 👉 Free Ultimate SEO Checklist here!

How to Use this Checklist

This checklist covers every aspect of SEO practices, from basic SEO practices to the three main parts of SEO: Technical SEO, On-Page SEO and Off-Page SEO.

I have also added best practices of:

Keyword Research
Content Audit
Local SEO
Mobile SEO

When you’re going through the checklist, you might find some tasks that you’re not familiar with. Don’t worry, I have included a “Learn More” section for further reading.

Another tip is you don’t need to perform everything on the list in one day. You just need to follow the categories in the list:

Perform only once
Perform it regularly
Perform it when you publish a new page

Last point before we move on:

SEO is a long-term process. A checklist won’t grow your website unless you do it accordingly. Every little detail and effort will have an impact on your rankings.

Let’s deep dive into it now!

SEO Basics Checklist

These are the fundamental setup you need to start ranking on search engines. You will learn the crucial practices and tools.

1. Setup Your Google Search Console

Google Search Console is a free tool that helps you to check your site’s performance on Google.

It helps you to:

Check your keywords’ ranking position
Discover keywords and links
Identify and fix website error
Receive messages from Google
Submit a sitemap

Visit this to learn how to set up Google Search Console step-by-step.

You can also set up the Bing Webmaster tool to understand your site performance on Bing.

2. Setup Your Google Analytics 4

Google Analytics 4 is another free tool that collects your website’s data which include number traffic, demographics, locations, user behaviour, etc.

Remember to connect your Google Analytics with your Google Search Console to import data to your Google Analytics.

3. Install an SEO Plugin

There are a lot of good SEO plugins for your site. These plugins will help you optimize things like sitemaps and meta descriptions.

Image Source: Yoast

If you’re on WordPress, you should consider installing Yoast SEO. It’s one of the best SEO plugins with a free version available.

4. Create a Robot.txt File

A robot.txt file is the root directory of your website. It gives search engine’s crawlers instructions as to which pages they can crawl and index.

It is commonly used to tell Google’s crawlers to stop crawling on certain pages or sections of your site.

To find your robot.txt file, simply type in your domain and add “robot.txt”:

https://www.example.com/robot.txt

If you’re able to find your robot.txt file, you’re good to go. If you don’t, head over to the Robot.txt generator to generate one and upload it to your server.

5. Submit XML Sitemap

The purpose of a sitemap is to let Google know which pages and files on your site are important. This helps Google to crawl and index your site.

The most common format of sitemap is XML.

Similar to the robot.txt file, you can identify your sitemap by adding “sitemap.xml” after your domain:

https://www.example.com/sitemap.xml

If you already install Yoast SEO Plugin, it will help you create a sitemap automatically.

Image source: Yoast

Learn More:

SEO Marketing: The Ultimate Guide for Beginners

How to Use Google Search Console: A Beginner’s Guide

The Beginner’s Definitive Guide to Google Analytics

A Beginners Guide to Robot.txt

What is an XML SiteMap?

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Technical SEO Checklist

Technical SEO refers to optimizing your website for search engines to crawl and index easily. It’s called “technical” because it has nothing to do with the content.

Here are the best practices:

1. Use HTTPS

HTTPS has been a Google ranking factor since 2014.

So make sure your website has a padlock icon like this:

If your site is still using HTTP, you should migrate it now.

2. Ensure Your Website is Accessible at One Domain

You should ensure that Google only indexes one version of your website.

To check whether your site looks good, place these 4 variations of the domain into httpstatus.io:

http://www.yourdomain.com
http://yourdomain.com
https://www.yourdomain.com
https:yourdomain.com

If you found this, then you’re ready to go.

If not, you should make a 301 redirect to the primary one. Contact your developers or a trusted SEO agency in Malaysia if you need any help.

3. Identify and Fix Crawl Errors

Make sure your site is crawlable and indexable. Otherwise, Google will have trouble viewing your site.

Open your Google Search Console and head to the “Pages” under “Indexing” section.

Go through the list of reasons why the pages are not indexed, click on each reason, and then click ‘Validate Fix’.

4. Ensure Your Site Loads Fast

Site speed is super important.

You can use GTMetrix and Page Speed Insights to test your website speed.

Follow the suggestion given by these platforms to improve your site speed.

Learn more from Moz if you want to improve your site speed.

5. Check and Optimize Your 404 Page

A 404 Page is a page that tells the user that the page they visit is no longer available.

Your 404 page should contain something meaningful and provide an alternative to your visitor (such as navigate to your home page)

Here’s an example of VeecoTech’s 404 Page:

6. Check Your Page Depth

A good site structure should not be more than 3 levels deep. Users should access any of your pages in less than 3 clicks (from the homepage).

This is because pages more than that are less likely to be found by visitors and search engines.

7. Fix Broken Internal and External Links

Broken links refer to the links that are not functioning. It can negatively impact your site’s user experience.

You can identify broken links by performing a website audit or using this free tool. Watch this video to find and fix your broken links.

8. Add Schema Markup

As Google keeps improving their search engines, schema and structured data have been more important than before.

With schema and structured data, your website appears more interesting (such as reviews, search rich cards, rich snippets, local businesses, etc), which increase click-through rate and conversion.

Image source: Workspaces Builder

Watch this video to know how to add schema markup to your site.

9. Use SEO Friendly URL

An SEO friendly URL helps search engine crawlers to understand what the page is about.

Here are the three basic guidelines:

They contain keywords
They are short
They use hyphens (-)

Learn More:

Technical SEO: The Definitive Guide

Advanced Technical SEO: A Complete Guide

Keyword Research Checklist

To achieve great SEO results, you need to have solid keyword research.

A keyword means the term or word that people use when searching for something on a search engine.

Follow the keywords research steps below to find the keywords that your customers search for:

1. Identify Your Keywords From Competitors

When you’ve just started, you will find it difficult to determine your most relevant keywords.

One of the fastest ways to get started is to identify those keywords that are working for your competitors.

There are a lot of great SEO tools out there, but if you’re just starting, I highly recommend trying the free version of Ubersuggest.

Image source: Search Engine Journal

Simply head to the “Domain Competitors” in Rank Tracker, insert your website domain and click search.

You will see a great list of your competitors. You can go through each column to collect tons of valuable keywords.

You just need to click the “search” icon and voila – a detailed list of keywords will show up.

2. Determine Your Seed Keywords

Now you have a lot of keywords from competitors, but you need to determine your seed keywords.

A seed keyword is a keyword that is related to your core business and
has high search volume and high competition.

These keywords are the keywords that drive your sales and conversion.

Below are 2 effective ways to determine your seed keywords:

Identify keywords that best describe your core services
Identify from Rank Tracker (Google Search Console & Competitors)

Firstly, ask yourself the questions below:

What are the words that best describe my website?
What products/services do I offer?
What are the keywords I want to rank for?
What words will my prospects use when they want to research a topic related to my service?

With those questions, head to Rank Tracker and place your website domain. Let the software make an initial run.

Then, navigate to ‘Preferences’ in the menu bar, and look for ‘Google Analytics Settings’ and ‘Google Search Console Settings’ to connect your Google Search Console and Google Analytics accounts.

You should be able to see keywords that already bring traffic. Take note of those that have high impressions.

Don’t forget to also take into account the keywords from your competitors!

Sidenote: You can also use the Google Keyword Planner in Rank Tracker to explore more keywords!

3. Explore Various Long-Tail Keyword

Seed keywords are not enough. It’s because they are highly competitive keywords. That’s why you need long-tail keywords.

Long-tail keywords are the keywords that are more than three words.

Although long-tail keywords have lower search volume, they deliver a higher conversion rate.

Image Source: Semrush

A good mix of your seed and long-tail keywords are important in your SEO strategy. Once you’ve determined your keywords, remember to use the closely related keywords throughout your page content.

Other than using Rank Tracker to explore your long-tail keywords, try Ubersuggest (it’s free!). Install Ubersuggest Chrome Extension.

Once you’ve installed it, you will see a keyword suggestion panel on the right side of your Google Search result page.

Wish to know more about the keywords? Click the word “Ubersuggest”:

I’ve no room to discuss how to choose the right long-tail keywords but you can read this great article to find out more.

4. Check Out Suggestions from Google

Other than using Ubersuggest, you can use the keywords provided by Google.

Open Google, type in your keywords.

But don’t press enter or “Search Google”, take a look at the keywords that google gives you:

You can also check out the keywords at “People also search for”.

And “Related Searches”:

Sidenote: If you have the Ubersuggest Chrome extension, it will automatically show the details of the keywords, which saves you time in analyzing them.

5. Analyze Searcher’s Intent from the Page that Rank

If you want to buy contact lenses, you probably won’t look for a page that tells you “What are Contact lens?”

That’s why you need to ensure your content meets the searcher’s intent. If your page content is not aligned with this, it won’t rank.

Here’s how you can check the searchers’ intent: Place your keywords, then look at the types and format of pages that Google ranks.

Let’s say your keyword is “spectacle frame”. After placing your keywords, we can see that type of the pages that rank is transactional (“buy”, “best price”)

If you want to target this keyword with a blog post, you probably won’t rank because it doesn’t meet the search intent.

6. Determine the Right Keyword

Okay, now you should have a list of keywords.

But how do you pick the right keywords?

I don’t have enough room for me to discuss further, but here are some of the details you should go through:

Search volume
Keywords Difficulty
Cost-per-click (CPC)
Keyword Efficiency Index (KEI) (for Rank Tracker only)

I have included some awesome articles in the learn more section. Do check them out.

7. Create a Keyword Map

After you’ve identified your targeted keywords, you need to know how to place your keywords on your page. A keyword map helps you categories your keywords and place them into relevant pages or content.

Take a look at this article to know more about keyword mapping.

8. Track Your Keyword Ranking

This step is done after you’ve included your keywords in your site.

To track your keyword, simply head into Rank Tracker and add your keywords at “Rank Tracker section”. Copy and paste your keywords and click next.

You can also use “Check Ranking” if your keywords are already in Rank Tracker.

Optimize your keywords if it’s not working well.

Find out more about keyword’s ranking tracking here if you need help.

Learn More (Keyword Research):

Keyword Research Strategies

How to do Keyword Research for SEO

15 Best Keyword Research Tool – Both Free and Paid

15 Free SEO Tools to Drive Traffic, Clicks & Sales

9 Free Chrome Extensions for SEO and Keyword Research

Learn More (SEO Powersuite):

Complete Guide on SEO Workflow

SEO Powersuite Review

Best SEO Tools in a Review

SEO Guidebook

Not sure which SEO Tools you should invest in? Check this SEO Tools comprehensive review.

On-Page SEO Checklist

Now it’s time to optimize your actual content on the page. There are two main goals in on-page SEO:

Ensure the content satisfies the user’s search intent
Ensure it’s understood by search engines

1. Optimize All Your Titles

A good title helps the users and search engines know the direction of a page.

To optimize it, follow the best practices below:

Add your targeted keywords to the title (include your homepage)
Make sure all title tags are unique (no repeats)
Your title should accurately describe your page content
Write a compelling title to attract people to click and read.

You can use Headline Analyzer or Sharethrough to check whether your title looks good or not.

Read here if you want to craft a perfect SEO title.

You will see a great list of your competitors. You can go through each column to collect tons of valuable keywords.

2. Optimize Meta Description for Every Page

Although meta description is not a Google ranking factor, a good meta description can increase your click-through rate and increase your search traffic.

Follow these great tips to write a good meta description:

Keep it less than 160 characters
Add your target keywords (but don’t overdo it)
It should match search intent
Use active voice
Avoid duplicate meta descriptions

Image credit: Yoast

Tips: Use the Yoast SEO plugin to help you to write an SEO-friendly title and meta description.

Heads up: Google will not always use your meta description.

3. Include Your Target Keyword in URL

Your URL helps search engines to understand what the page is about. You should add relevant keywords to your URL.

For instance, I have written a blog about digital marketing and the keyword is “benefits of digital marketing”.

So I made the URL for the blog post as:

https://veecotech.com.my/benefits-of-digital-marketing

Pro tip: Research shows that a short URL works better.

4. Include Keyword in First 150 Words

Google puts more weight on the first 100-150 words of your page.

Hence, remember to use it, but again, don’t overdo it.

For example, I’ve written a blog post of “Why Do You Need a Website”. You can see that I include my keyword “website” in the first paragraph:

5. Place Keyword in H1, H2 or H3 Tags

H1 tag is the first important element shown on a page. You should label them properly according to the importance of the title.

Take a look at the image below to have a better grasp of the H1, H2 and H3 tags:

Image Source: ReliableSoft

Adding keywords to these helps readers and search engines to understand more about your content.

6. Optimize Your Images

Below are some best practices when you optimize your images (including screenshots and infographics).

First, you need to compress your image file size without compromising the image quality. This helps your page to run faster.

You can compress it by using an image compressor or install an image compression plugin.

Second, optimize the file name and add an Alt text to your images.

For example, when I save this image, I will rename it as simple-ways-boost-seo-ranking.png.

And add an Alt text that describes the photo (in this case I will follow the title).

7. Use Internal Links

Internal links are the links that point to other pages in the same domain. Adding internal links help search engines and readers to understand and navigate your content better.

When you publish new content, make sure it links to other pages on your website.

For example, I’ve added a few internal links that link to other pages of my website in this blog post:

Pro tip: Use keyword-rich anchor text in your internal links.

Notice that I used “eCommerce business” in the paragraph. This tells search engines that the page I’m linking to is about e-commerce.

8. Add External Links

Similar to internal links, external links are links pointing to other pages, but pages that have different domains.

Try to link to appropriate pages that are trustworthy and relevantto your content.

This helps both readers and search engines know that your content is well-referenced. For example, I link to BigCommerce when I share their research statistics:

9. Optimize Your Website & Post for Google Sitelinks

Sitelinks is another great way to improve the appearance of your website.

Although you can’t decide which site links to show, you can guide Google to pick the site you want.

10. Optimize Your Post for Feature Snippet Using Lists

A featured snippet is a brief answer to the searcher’s query. It usually shows on the top of the search engine result page.

According to Search Engine Land, the average click-through rate of a featured snippet is 8.6%. It will certainly boost your organic traffic click-through rate if your content gets there.

You can try using lists as Google loves showing lists at the top of its search result.

Look at these articles if you want to optimize your feature snippets:

What are Featured Snippets & How to Optimize?

How to Optimize for Google Featured Snippets: A 12 Steps Guide

Learn More:

On-Page SEO: The Definitive Guide

On-Page SEO: The Beginner’s Guide

Advanced: The Complete Guide to On-Page SEO

Content SEO Checklist

“Content is king” — Bill Gates

If you want to rank in Google, there’s no doubt that you need to publish great content.

Follow these practices below to level up your content.

1. Identify the Search Intent

Yup, like what I’ve mentioned in the keyword research checklist, you need to know who your target audience is and what they seek.

There are two ways to identify their search’s intent:

First, check out the content that Google ranks.

Type in your keyword and make a Google search. Then, go through the headline and the page that Google ranks on the first page. Refer to step 5 in the keyword research checklist for more information.

Second, go through your buyer’s persona or digital marketing funnel.

Check this (buyer’s persona) and this (marketing funnel) out if you want to know more.

Once you’ve determined, let’s proceed to the next one.

You will see a great list of your competitors. You can go through each column to collect tons of valuable keywords.

2. Focus on Creating In-Depth Content

Below are some of the advantages of creating in-depth content:

Google tends to rank the content that covers an entire topic in-depth.
In-depth content provides comprehensive and valuable information to searchers
High opportunity to gain a lot of backlinks

When you’re creating your high-quality content, always keep the search intent of your target audience in mind. Don’t just write long but valueless content.

3. Maximize Your Content Readability

I bet no one like to read content like this:

So you should try this:

If you’re writing a blog post, you should also make sure the content is easy to read by:

Breaking your content into chunks
Short sentences and paragraphs
Use active voice
Use simple words and phrase
Bold important words or phrases

5. Add a Lot Visual Content

You might notice that this article uses a lot of images.

Simple reason: It enhances the reading experience and helps content to rank better.

Consider these when you’re preparing for the next post:

Try these free tools when you plan to create your visual content.

5. Update Your Old Content

Run a content audit regularly. Remove content that doesn’t rank, doesn’t provide value, duplicate and low-quality content.

Instead of writing new content, you should update your old content to increase your SEO rankings.

Image credit: Search Engine Journal

6.Optimize Your Content for E-A-T

E-A-T stands for “Expertise, Authoritativeness & Trustworthiness”.

Google introduces this to stress that the websites that rank well need to have a good reputation.

Image Source: ReliableSoft

How do you optimize for E-A-T? Here are some tips for you:

Gain more high-quality backlinks (more about this later)
Create high-quality content
Get more reviews
Get more mentions
Hire experts to create content
Use Skyscraper Technique

Check this out if you want to know more about E-A-T:

What is E-A-T? Why Is It Important for SEO?

How to Optimize for Google’s E-A-T Algorithms?

Bonus: Skyscraper Technique

If you’ve followed the checklist, you will find that high-quality content and backlinks are two crucial factors in your SEO strategy.

But do you know that there is a technique to kill two birds with one stone?

It’s the Skyscraper technique.

The skyscraper technique is a powerful formula to create amazing content and earn high-quality backlinks.

Follow these three steps:

There are a lot more details on the Skyscraper technique. Find out, here.

Learn More:

How to Create Content Strategy that Drives Conversions

10 Amazing Tips to Write High-Quality Blog Posts

7 Traits that REALLY Defined High-Quality Content

The 10 Ingredients of Great Content Writing

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Off-Page SEO Checklist

Off-Page SEO is SEO practices done outside of your websites to improve your rankings such as link building. If you want to rank well on search engines, it’s a must. Follow these tested tactics to start your link building strategy.

1. Analyze Your Competitor’s Profile

You need to know your competitors before you can outrank them.

To identify backlinks from your competitor, simply head to SEO SpyGlass and place your competitors’ domain URL.

Click “Backlinks” to get more insights from your competitors’ backlinks. Look out for those that have high authority (high domain in-link rank).

Once you’ve gathered the data, you can transfer them to a spreadsheet and see if you could reach out to those authors.

2. Identify Link Intersection

Conducting a link intersect analysis will help you to find quick-win opportunities that competitors are already enjoying.

Using the link intersection in SEO SpyGlass, you can include up to five different domains to gain insights into which domains are linking to which of your competitors.

If you find any page that you miss out on, you can reach out to ask to be added.

3. Check for Unlink Mention

Unlink mention refers to people that mention your brand without linking back to you.

Here’s an example:

Image Source: Ahref

If you found those mentions, just reach out to the authors and request for them to make the text clickable. Since they’re familiar with your brand, there is a high chance that they will do that for you.

You can browse to Google Alerts, input your brand name, and you will see a list of mentions of your brand. Go through all of them and find the unlinked mentions.

Another method to find unlinked mentions is through images.

You can use Google reverse-search to find all web pages that use your image in their content.

Check this to know more about solving unlink mentions.

4. Search for Guest Posting

Guest blogging is where you write and publish an article on another site in your industry.

Then, you can link back to your website.

When you’re reaching out, remember quality is more important than quantity. You should seek those that are relevant to your content.

However, the question remains, how do you find guest posting opportunities?

One of the best ways is using the Link-Assistant tool in SEO Powersuite.

You can read this to understand more about guest posting.

5. Guestographics

In simple terms, Guestographics = Guest post + infographics

Do you know that you can also use infographics to gain high-quality backlinks?

Well, it doesn’t mean that you should post thousands of infographics in a post. When you use it properly, it can boost your ranking!

Image credit: Search Engine Journal

6.Optimize Your Content for E-A-T

E-A-T stands for “Expertise, Authoritativeness & Trustworthiness”.

Google introduces this to stress that the websites that rank well need to have a good reputation.

Image Source: ReliableSoft

How do you optimize for E-A-T? Here are some tips for you:

Gain more high-quality backlinks (more about this later)
Create high-quality content
Get more reviews
Get more mentions
Hire experts to create content
Use Skyscraper Technique

Check this out if you want to know more about E-A-T:

What is E-A-T? Why Is It Important for SEO?

How to Optimize for Google’s E-A-T Algorithms?

Bonus: Skyscraper Technique

If you’ve followed the checklist, you will find that high-quality content and backlinks are two crucial factors in your SEO strategy.

But do you know that there is a technique to kill two birds with one stone?

It’s the Skyscraper technique.

The skyscraper technique is a powerful formula to create amazing content and earn high-quality backlinks.

Follow these three steps:

There are a lot more details on the Skyscraper technique. Find out, here.

Learn More:

How to Create Content Strategy that Drives Conversions

10 Amazing Tips to Write High-Quality Blog Posts

7 Traits that REALLY Defined High-Quality Content

The 10 Ingredients of Great Content Writing

Most Asked SEO Questions Before Getting SEO Services

To help you better decide which SEO service to go with, I’ve conducted surveys and chatted with our Sales team to pinpoint the top FAQs.

How long does SEO take to see results from an SEO service?

The timeline varies depending on competition, site history, and keyword difficulty. Generally, noticeable improvements begin to show within 3–6 months, although more competitive niches may require 6–12 months. Don’t be discouraged if progress is slower than expected—consistency is key in building strong online visibility.

How do I know if my SEO is working?

We usually track the key metrics such as:

Organic traffic: Are more people finding you through search?
Conversion rates: Is your site turning visitors into leads or customers?
Keyword visibility: Are you ranking for terms that matter?
Brand awareness: Are you getting more direct searches and social mentions?

Regular analytics reports and transparent conversations with your SEO provider will help you see if your investment is paying off. If an agency can’t show measurable improvements aligned with your goals, it might be time to re-evaluate.

Will an SEO service guarantee top rankings on search engines?

Well, many SEO agencies in Malaysia offer “guarantees” (full disclosure: We’ve tried that before!). Sure, it’s possible to hit page 1 for super niche, long-tail keywords with zero search volume localised keywords (Why do they promise guarantees if this isn’t possible?)

But top rankings for those keywords aren’t going to bring traffic and leads to your website. Instead of chasing agencies with the flashiest “guarantee”, look for a solid SEO partner focused on sustainable growth, like boosting your online presence, driving real traffic, and increasing conversions.

How often should I expect progress reports from my SEO provider?

Many agencies issue monthly or quarterly updates that detail key actions, changes made, and progress toward your KPIs. We provide monthly reports, but some clients prefer weekly check-ins. So, opt for a provider that offers consistent, transparent reporting so you’re never left in the dark.

Can I customise an SEO package according to my specific requirements?

Absolutely. Most reputable agencies understand that every business is different. If your target market or brand positioning requires a tailored approach, discuss this upfront. Personalised strategies often yield better results than one-size-fits-all packages.

What happens if I decide to cancel my SEO package before the contract period ends?

Always review the cancellation terms in your contract. Some agencies enforce notice periods or charge fees if you end the agreement early. Our approach strikes a balance between flexibility and fairness—if you find that our service isn’t meeting your needs, we’ll work with you to develop a reasonable exit strategy.

What’s Next for Your SEO Journey?

SEO costs in Malaysia can range from MYR 900 to MYR 10,000+ a month, depending on your goals and business size.

For SMEs, it’s about finding a plan that drives real growth without breaking the bank.

That’s where our SEO RankRise Growth plan comes in—starting at RM2,899 a month, it’s built to help Malaysian SMEs like yours grow organically with more leads and sales.

Want to see how it can work for you? Book a free 1-to-1 consultation with us, and we’ll explore how to boost your business the organic way.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

How to Improve Your SEO Ranking in 2026 (With Proven Examples)

VeecoTech Team — Tue, 04 Feb 2025 09:00:58 +0000

Picture this: you’ve just launched a brand new website for your business.

You’re excited and ready to showcase your products or services to the world.

But there’s one problem – you need help finding your website. It’s like you’re shouting into an empty room. This is where SEO ranking comes into play.

SEO ranking determines the visibility and position of your website in search engine results.

It’s not just about being on the first page; it’s about securing that top spot. Why does it matter?

Because higher rankings mean more organic traffic, more potential customers, and ultimately, more revenue for your business.

Understanding SEO ranking is crucial for online success. So buckle up and get ready to boost your website’s visibility in search engine results.

Understanding SEO Rankings

SEO ranking refers to a website’s position in search engine results pages (SERPs).

It is crucial for businesses and website owners because higher rankings can drive more organic traffic and improve brand visibility.

When a website appears on the first page of search results, it has a higher chance of being clicked on by users.

A good understanding of SEO practices is essential as it can significantly impact the success of a website.

Websites can improve their rankings on search engines like Google by optimising various aspects such as keywords, content quality, site structure, and user experience.

This means that when someone searches for a specific keyword related to their business or industry, their website has a better chance of appearing at the top of the results.

But how?

Here’s a screenshot from one of our clients.

As you can see in the chart below, we managed to increase our client’s average keyword ranking by 84.28% within 2 months!

And due to implementing the correct strategies, this site ranks for 50+ medium to high competitive commercial keywords (high buying intent keywords) with an average of 700 monthly search volume.

Want to know how we did it? Read more in our article 9 Epic Link-Building Case Studies You Can’t Afford to Miss

Psst! If you’ve been burned by a generic SEO agency—empty promises, cookie-cutter strategies, and zero results—you’re not alone! 😉

Many of our clients came to us frustrated by cookie-cutter strategies and vague reports that led nowhere.

But it doesn’t have to be that way. A good SEO agency in Malaysia should feel like a growth partner, not just a vendor checking boxes.

We’ve heard the same story from many of our now-happily growing clients.

That’s why we do things differently.

Our approach is tailored, transparent, and built around your goals, not templates.

No pressure, no hard sell—just a real conversation about how to grow your brand the right way.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Wait! Are you suggesting black hat strategies?

Nope!

In fact, not all results that are showing keyword ranking improvement within short period means they’re using black hat strategies.

Before the Google Penguin algorithm updates, numerous websites used black hat SEO techniques to achieve high rankings.

Tactics such as keyword stuffing, spamming 1000 backlinks daily, and generating spun AI content were prevalent. These methods, however, are now penalised by search engines (especially the recent Google Core Updates!)

However, these tactics can result in penalties from search engines and damage a website’s reputation in the long run.

On the other hand, long-term, white-hat strategies focus on building a solid foundation for sustainable SEO success.

This includes creating high-quality content, optimising technical aspects of the website, building backlinks naturally, and engaging with the target audience through social media and other channels.

It’s about building a brand.

While it may take time to see significant improvements in rankings with long-term strategies, they are more effective and provide lasting results.

Google’s Top Ranking Factors You Should Know (At Least)

To achieve a high SEO ranking on Google, it is essential to understand the factors that influence search engine rankings.

Google considers hundreds of ranking factors when determining a website’s position on its SERPs.

Let’s explore some key factors that can impact your website’s SEO ranking.

Relevance: Matching User Intent

Relevance is one of the key factors that influence SEO ranking.

Search engines aim to provide users with the most relevant results based on their search queries.

To achieve a high SEO ranking, creating content that aligns with user intent is essential.

This means understanding what users search for and crafting content that addresses their needs and queries.

So, how do you know the search intent?

It’s simple – see what comes out in the search results.

For example, if someone searches for “best-running shoes,” search engines will prioritise websites or webpages that provide comprehensive information about running shoes, including reviews, buying guides, and recommendations.

Creating content matching user intent can increase your chances of ranking higher in search results.

Authority: Building Trust and Credibility

Another critical factor in SEO ranking is authority. Search engines consider the credibility and trustworthiness of a website when determining its ranking.

Websites with high authority are more likely to rank higher than those with low authority.

So, how do you build authority?

Firstly, build your topical authority through pillar topics and topic clusters. Pillar topics involve creating content around a central, broad subject, known as the pillar topic, such as “digital marketing.”

This topic is central to your business or industry and covers a core theme for which you want to be recognised.

On the other hand, topic clusters are subtopics related to the pillar topic, such as “SEO strategies” or “social media marketing trends.”

Each subtopic delves into specific aspects of the pillar topic, linking to the main pillar page and creating a cluster of related content.

How do you create your pillar topics and topic clusters?

Here’s a guide on the steps:

Determine 4-5 pillar topics related to your niche
Determine 10-20 topic clusters that are related to each pillar topic
Create a topical map
Write your content and internal link them

Secondly, you must acquire backlinks from reputable websites (more about this later).

Once your site gains favour in Google’s algorithm, your new pages and posts can rank quickly.

On-Page Optimisation: Optimising Website Elements

On-page optimisation plays a vital role in improving SEO rankings.

It involves optimising various elements within a webpage to make it more appealing to users and search engines. Some essential on-page optimisation techniques include:

Keyword optimisation: Incorporating relevant keywords naturally within the content, title tags, meta descriptions, and headers.

Content quality: Creating high-quality, informative, and engaging content that satisfies user intent.

Mobile-friendliness: Optimizing websites for mobile devices to cater to increasing mobile users.

User experience (UX): Designing websites that are easy to navigate, visually appealing, and provide a seamless browsing experience.

By implementing these on-page optimisation techniques, you can improve your website’s visibility and increase its chances of ranking higher in search results.

Check out our article about SEO strategies to learn more!

Page Speed: Seamless User Experience

Page speed directly impacts user experience and SEO rankings.

Slow-loading websites frustrate users and lead to higher bounce rates.

To improve page speed, you need to:

Optimise image sizes
Leverage browser caching techniques
Minimise server response time
Use Content Delivery Networks (CDNs).

Backlinks: Strategic Backlinks for SEO

Backlinks are links from other websites pointing back to your site.

They are among the most critical factors in determining authority and trustworthiness in Google’s eyes.

There are many ways to build backlinks, but here are a few for your reference:

When you build backlinks, it’s essential to focus on the quality and quantity of backlinks.

Now, when I say quantity, I don’t mean you should simply get a gig from Fiverr that promises 9,900 backlinks😅

The quantity is consistent in acquiring new backlinks. Many people think it’s enough to build 2-3 quality links, but consistency is crucial for building your site authority.

Another thing to note is that while earning backlinks from reputable and relevant websites in your industry can enhance your SEO ranking, other no-follow links, such as social media, relevant forums, and directories, are also crucial.

Remember that SEO is an ongoing process that takes time to see results.

It’s important to consistently check how well your website is performing and make any necessary changes based on the data you analyse. This will help you maintain a strong position in search engine rankings.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Monitoring and Adaptation: Staying Ahead of the Game

SEO ranking is not a one-time effort but an ongoing process that requires continuous monitoring and adaptation.

Search engine algorithms frequently change, and new competitors may emerge in your industry. It’s essential to stay updated with the latest SEO trends and adjust your strategies accordingly.

How to Improve Your SEO Ranking?

Now, here comes the exciting part. If SEO still feels a bit confusing, don’t worry! Take a moment to dive into our ultimate SEO guide for beginners.

Ready? Let’s explore the steps to boost your website’s ranking.

The Core of SEO: Keyword Research & Content Writing

Keyword research and content writing play a crucial role in improving SEO rankings.

You can optimise their content by identifying relevant keywords with high search volume and low competition to attract targeted organic traffic.

Proper keyword utilisation is key to boosting visibility in search results.

This involves strategically incorporating keywords throughout the content, including meta tags, headings, and alt text for images.

Quality Content Creation

Quality content is king.

Don’t believe it?

Here’s a proof from our site! 😀

Well-written and informative articles engage readers and signal credibility to search engines.

And the best way to show your expertise is to add originality to your content. You can always go through the top 10-20 SERP results and see what’s lacking from the top results.

Besides, regularly updating website content is another important aspect of maintaining good SEO rankings. For example, remove poor-quality content, update statistics, or fix broken links.

Search engines favour fresh and up-to-date information, indicating that the website is active and relevant.

Another issue is about word count. While there isn’t an exact word count requirement for every piece of content, longer articles tend to perform better in SEO.

This is because longer articles have more opportunities to incorporate relevant keywords naturally and provide comprehensive information on a topic.

In addition to word count, other factors contribute to the overall quality of the content.

These include proper formatting with headings and subheadings, using bullet points or numbered lists when appropriate, adding relevant images or videos, and ensuring grammatical accuracy.

It’s important to remember that SEO takes time and effort; it’s not an overnight process. Consistency and continuous improvement are key to achieving and maintaining good SEO rankings.

Technical SEO Enhancements

Technical SEO refers to optimising your website’s technical aspects to improve its search engine rankings.

It involves changing your website’s structure, coding, and performance.

Title & Meta-tag Optimisation

Title and meta-tag optimisation is like giving your page a name so that search engines can understand what it’s all about.

And when search engines understand what your page is about, they can rank it higher in their search results.

If you want your website to be seen by more people, you must ensure your title tags are optimised!

Further reading: Formula for writing great titles and meta descriptions

Tracking and Analysing SEO Performance

Tracking and analysing the performance of your SEO efforts is crucial to ensure that your website ranks well in search engine results.

It helps you gain valuable insights into your website’s performance and make informed decisions to improve its visibility.

Tools for Tracking Rankings

To track keyword rankings effectively, various tools are available to help you monitor your website’s performance.

One such tool is Google Search Console, a free service provided by Google that offers valuable insights into your organic search traffic.

With Google Search Console, you can see which keywords drive traffic to your site and identify areas where improvements can be made.

However, there are a few things that could be improved with this tool, such as tracking the exact ranking of the keywords that you want to look for. You also need help seeing what are the changes in the ranking.

If you consider free, very basic tracking, this keyword rank tracker is recommended.

For comprehensive data on keyword positions, search volume, and competition analysis, try SEMRush or Ubersuggest.

Regularly tracking keyword rankings allows you to identify areas of improvement in your SEO strategies.

If certain keywords are not performing well or have dropped significantly in rankings, it may indicate the need for adjustments in your content or optimisation techniques.

On the other hand, if specific keywords consistently improve rankings over time, it provides validation that your efforts are paying off.

Site Traffic Insights

Analysing website traffic data provides valuable insights into user behaviour and preferences.

One way to gain these insights is by monitoring popular pages on your website.

Identifying which pages receive the most traffic helps determine what content resonates with users and enables you to create more engaging material.

For instance, we observed a significant increase in organic traffic to our client’s website after publishing a blog post that ranked in the top 3.

The positive impact on traffic indicates that the content resonates well with users, prompting us to update and maintain its relevance consistently.

Furthermore, analysing sources of traffic allows you to understand how users are finding your website.

Are they coming from search engines, social media platforms, or referral sites?

This definitely helps you to allocate resources to the most effective channels and refine your marketing strategies accordingly.

Monitoring traffic patterns over time also plays a crucial role in measuring the effectiveness of your SEO strategies.

If you notice a consistent increase in traffic after implementing specific SEO techniques, it demonstrates the success of those strategies.

Conclusion

So there you have it – the ins and outs of SEO ranking.

Now that you have a solid grasp of these concepts, it’s time to take action.

Not feeling confident enough to tackle SEO on your own? You’re not alone 😊

If you’re looking for reliable SEO company in Malaysia, we’re here to help you build lasting organic growth.

Our SEO service has helped clients see significant organic traffic increases within just 3 months.

Book a call with us today.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Frequently Asked Questions

What is SEO ranking?

SEO ranking refers to a website’s position in SERPs for specific keywords. It determines the visibility and organic traffic a site receives. Higher rankings mean increased chances of attracting visitors and potential customers.

How does content writing impact SEO ranking?

Content writing plays a crucial role in SEO rankings. High-quality, relevant, and engaging content helps search engines understand your website’s purpose and relevance to users’ queries. Well-optimized content with targeted keywords can improve your site’s visibility and increase its chances of ranking higher in search results.

What are Google’s top ranking factors?

Google considers numerous factors when determining rankings, including relevance, user experience, backlinks, page speed, mobile-friendliness, and more. Relevance involves aligning your content with search intent. User experience focuses on providing a seamless browsing experience. Backlinks indicate credibility and authority. Optimising these aspects can positively impact your SEO rankings.

How can I track and analyse my SEO performance?

Tracking and analysing your SEO performance is essential for understanding what works and what needs improvement. Utilise tools like Google Analytics to monitor organic traffic, keyword rankings, bounce rates, conversion rates, and other relevant metrics. Analysing this data allows you to make informed decisions to optimise your site further.

Why are technical SEO enhancements important for rankings?

Technical SEO enhancements ensure that search engines can easily crawl and index your website’s pages. Factors like proper URL structure, optimised metadata, XML sitemaps, and schema markup implementation help search engines understand your content better. By enhancing the technical aspects of your site, you improve its chances of achieving higher rankings.