Customer Engagement Platform – VeecoTech

Multiple Locations SEO: How to Rank Well and Outrank Your Competitors

Ezra — Sat, 01 Mar 2025 09:00:09 +0000

According to recent local SEO statistics, 93% of consumers used online searchers to find local businesses. It means that if you apply great local SEO practices, you’re attracting more customers than those who aren’t.

Imagine your company has grown quickly with new franchises or branches in numerous cities and nations.

You’re now serving multiple regions, shipping internationally or globally.

The question remains: How can I get more customers to my branches in various locations through giant search engines like Google?

That’s what we’re going to discuss in this article! But before diving into the best practices to rank for multiple locations, let’s discuss multiple-location SEO.

What is Multiple-Location SEO?

Multiple-location SEO focuses on ranking your website for multiple geographic locations. It allows you to increase search traffic from multiple regions. This can be important for businesses with multiple physical locations or serving customers in different regions.

For instance, you have a few pizza shops across London, and one of your stores is in Kensington, London.

If your pizza store shows up on Google’s Snack Pack (formerly known as Google Local 3-Pack, or the map listing as shown in the screenshot below), there is a high chance that you’re getting more clicks to your site.

Recent research shows that 48.3% of the clicks go to Google’s Snack Pack (it’s almost as if you’re ranking in the second search position on Google!).

Hence, developing a solid SEO strategy is crucialto gain more leads from different locations. Check out these powerful SEO strategies for more in-depth information about bringing your SEO strategy to the next level.

In short, multiple-location SEO allows search engines to distinguish between numerous locales. Thus, local shoppers can obtain useful information regarding the items and services offered by neighbouring retailers.

Steps to Optimize for Multiple locations

Now you know that multiple-location SEO is crucial in enhancing brand awareness and increasing sales and conversion. Follow the steps below to learn how to rank for multiple locations.

Create a Page for Each Location on Your Website

The initial step to rank for multiple locations is to create a page for each locationon your website.

For instance, if you want more customers from London, you should set up a page targeted at London areas. You can even go into more detail by adding specific districts, such as Kensington, to your page.

When you create a new page, you should add the location to your URL. For instance, you have a pizza store in Kensington. London. Your URL should look like this:

mypizzastore.com/locations/london (for a specific state)
mypizzastore.com/locations/london/kensington (for a specific district)

Optimize Your Page with Local Keywords

Once you have created pages, you need to optimize your pages around your location keywords so that Google knows this page is optimized for local purposes.

But before you optimize your page, you need to know the keywords your customers use when searching for pizza.

So how do you find those keywords? One of the easiest ways to find suitable keywords is using Ubersuggest.

Open Ubersuggest, go to “Keyword Ideas,” then insert a few seed keywords such as “pizza kensington london” or “best pizza in kensington london” and click “Search”.

You will see a lot of suggested keywords that are related to your business. Choose 5-10 keywords with high search volume butlow SEO difficulty.

Once you have selected the keywords, place them in an Excel file. Read this keyword research SEO Checklist if you’re interested to discover more lucrative keywords for your business.

After confirming your keywords, you should include your keywords in the following:

Title and subheadings (H1, H2 tags)
Website content
Meta description
Image ALT texts

Although the presence of keywords is crucial, don’t spam your keywords everywhere. You should include them in a way that is natural and not spammy. Here’s a great example of how a website optimizes local keywords without spamming.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Create Great Location-Relevant Content

Don’t forget to tailor your content based on your location! Although it takes effort to create this content, especially if you’ve many locations, it’s still worth it as location-relevant content has a higher click-through rate than general content.

Here are some areas of your website that you should take note of when you’re creating localized content:

Product pages. This is crucial if you have outlets or branches in different countries with different languages. You can use Google translate plugin or hire translators to provide copies in native languages.
Images. Add images of your physical outlets and event photos to build trust.
Reviews. It’s best if you can highlight native reviews. For example, if you have branches in Japan, you should showcase reviews from your customer in Japan instead of London or the United States.

Setup Google Business Profile

Setup Google Business Profile is essential to rank for multiple locations. Google Business Profile boosts your brand awareness and increases your opportunity to show on Google’s Snack Pack.

Therefore, you should set up a Google Business Profile profile for each targeted location. If you’re unsure how to set up a Google Business Profile profile, check out this article from Google.

Once you have created the profile, make sure you remember to fill up this information:

Business name, address, and phone number
Business categories
Services
Business description
Operation hours
Upload photos and videos (both company and products, if applicable)

Google Business Profile also allows you to activate messaging feature, which helps to encourage more visitors to contact you.

If you already have Google Business Profile profile for all locations, you should continue to optimize it by uploading new photos and creating new Google Business Profile post to inform visitors of your new events.

Encourage Customers to Give Reviews

According to local SEO research by Loganix, reviews are one of the most crucial ranking factors to rank in Google’s Snack Pack and local organic ranking.

Source: Loganix

Besides, research also shows that nine out of ten consumers will read the reviews of a business before they buy products or get services from it. Therefore, you need to try to collect as many reviews as possible if you want to rank for multiple locations.

Here’s a great example from a local dental clinic in Penang, Malaysia, that gets a lot of positive reviews from its patients.

“I set a number of reviews as a KPI for every staff. But my main purpose is to encourage them to keep building relationship with my patients.” said Dr. Felicia, the principal dentist at Skye Dental Penang.

Managing your reviews is difficult, especially if customers give you bad reviews. So we have highlighted some effective ways to encourage your customers to write reviews for your business:

Create a Google review shortcut link. Here’s a guide to creating a Google review shortcut link.
Embed a Google review link on your website
Include a Google review link in the footer
Run a Google review email campaign
Ask for more reviews on social media
Respond to your Google review. You can use this AI tool to help if you don’t know how to reply politely.

Create Local Business Listings for Each Location

Besides using Google platforms, you can enhance your multiple location ranking by creating local business listings such as Yelp, Angie’s List, and Yellow Pages. By having various business listings, you’re improving your brand visibility as your brand appears across various platforms.

Besides, local business listings allow you to get more client reviews, as different clients prefer different platforms.

Let’s say you have a hotel industry business and want to rank for multiple locations. You can create local business listings on Trip Advisors, Expedia, Trivago and Yelp. Doing this means you’re getting more reviews compared to only using one platform.

If you’re in Malaysia, here are some best local listing sites you can try out:

You can also add links to your location-specific pages on your website. This way, customers can get more information about your business with a click of a link.

Build Backlinks for Each Location

Another crucial factor in ranking for multiple locations is building backlinks to your location-specific pages. Google “sees” backlinks as a trust signal of your website.

The more quality backlinks you have, the higher the authority you are. Hence, you must continuously monitor and grow your backlinks to ensure you rank continuously.

There are numerous ways to build backlinks. One effective way is to reach out to the bloggers in your community, especially those who consistently publish content related to your industry. You can find them by searching for keywords in your industry on Google.

For instance, if you’re an interior designer, you can search for keywords like “interior design blog” to find bloggers that consistently share topics related to interior design.

Then, reach out to them and ask them to write a post or review about your interior design projects. You can also try guest posting techniques and contact the owner to submit your post.

Another way to get backlinks for your location-specific pages is local citations. Local citations refer to If you have business in the US, one of the best ways to get local citations is submitting your site to data aggregators such as Express Update, Neustar Localeze, and Factual.

These companies collect business information and distribute it to hundreds of other websites. Hence, you have the opportunity to get a lot of citations if they have your business information.

Conclusion

Multiple-location SEO can provide numerous benefits for a corporation.

You will have the chance to improve brand awareness and attract local customers. Since many individuals conduct local searches, you can increase customer acquisition outcomes.

When it comes to SEO for various locations, one of the best ideas I can provide is to adopt local SEO best practices for each location.

A one-size-fits-all approach is ineffective and can result in fewer website visitors, prospects, and clients for your firm. But you may win big by combining brand recognition with a great local strategy.

To reap the benefits of this SEO method, you must design and optimize a page for locations important to your organization. Then, solicit feedback and build local business listings so clients can evaluate your company accurately.

I hope this multiple-location SEO guide helps you to grow your business!

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Top 8 Reasons Why You Need a Website in 2025 (+Infographics)

Ezra — Sat, 25 Jan 2025 09:00:06 +0000

You might be wondering why a website is important to your business.

Some businesses still don’t realize the power and benefits of a website.

Well, check this out:

81% of shoppers research their products online before purchasing.

In this digitalized age, an online presence has become more crucial than ever. Especially in this era of AI where people are using AI Chatbots to find information about your business.

However, we know that there might be some reasons why you are not keen on starting a website:

I am not tech-savvy enough
I don’t know how to build a website
I don’t know how to manage a website
It is too expensive to build a website

Don’t worry. Building a website is not as hard as you think.

The reality is, not having a website costs you more time and money!

A website offers tons of advantages for every business.

If you’re still unsure whether your business needs a website, keep reading to find out more!

Here are the top 8 reasons for your business to have a website:

Curious about why these are the top benefits of having a website for your business? Keep reading to find out more!

Attract More Customers

Every business experiences customer turnover.

If you want to sustain or even increase your sales, you need to keep attracting new customers.

One of the best ways is to let your business be visible to more people on Google (or other search engines, i.e. Bing, Yahoo). That’s why your business needs a good website!

With a website, your business has the chance to show up in the first page of Google Search results.

Let’s say, Mr Alex wants to find an industrial hose supplier located in Malaysia. He might search for “industrial hose Malaysia”.

If your website is shown on the first page of Google Search Result, there is a high probability that you will receive a call from him!

A website increases the opportunity for people to find your service. You can also include contact details on your website to encourage them to get in contact with you.

Enhance Your Credibility

Trust is vital in business.

People may doubt your credibility as a company if you don’t have a website. Having a website allows you to make a fantastic first impression and reassure customers that you are a legitimate company.

According to a web credibility research from Stanford, credibility refers to “perceived trustworthiness + perceived expertise”.

In simple words, if you have a well-formatted and professional-looking website, you gain trust from your prospects.

A good website gives a strong impression to its viewer. The credibility of your website influences whether or not a visitor contacts you, makes a purchase, or simply leaves your site and moves on to the next. With a website, you can showcase tons of valuable resources and high-quality information that helps your business to stand out from your competitors:

Blog posts
Case studies
Tutorials
Downloadable e-books or pdf
Infographics
Images
Promotional videos
Reviews & testimonials
Your unique portfolio (like this)

You might say that “I can use my social media accounts to showcase that too! Why do I need to spend money to build a website?” The pros of the website are that your information is organized and users can access it instantly. Since social media uses a timeline framework, they will need to scroll endlessly to search for the information they need.

Build Your Brand

One of the most crucial things you can do with a website is to show your brand to potential buyers. Customers are more likely to buy from you if you define exactly who you are, what you represent, and what you stand for.

According to Search Engine Journal, branding is crucial in gaining clicks.

If you ask a child, “Which fast food do you prefer?” What’s their answer?

McDonald’s.

Domino Pizza.

KFC.

See that? Specific brands.

But how should I build my brand if I’m new in the industry? There are lots of ways to build your brand, but having a website is one of the best ways to boost your brand awareness. Here are some interesting statistics:

92% of online experiences begin with search engines. (Search Engine Journal)
4 in 5 consumers use search engines to find local information. (Google)
18% of local searches lead to purchase on the same day of the search. (Search Engine Watch)
51% of smartphone users have discovered a new company through search. (HubSpot)

See the power of having a website? If your company doesn’t appear in search results, you’re losing tons of benefits in building your brand. A branded website will instantly build your credibility. Your clients will be more likely to choose you and trust you when your website reflects your best self. You can position yourself in the market to attract the exact type of clients you want with a website. You can apply the most suitable styles that reflect your brand. Take a look at how Biochem Laboratories has accomplished this on their website.

Another advantage is that you can leverage your website’s design and the featured photographs to give visitors a sense of what it’s like to visit your real location.

This is especially effective if your brand is inextricably linked to the “feel” of your location.

Take a look at how the TOP at Komtar, Penang achieved this.

Create Memorable Website That Sells

Increased Your Leads

A website not only attracts your potential customers but can also increase your chance of getting more leads.

When people visit your website, they want to get information about your business, including your product/solutions, your business location and contact details.

Because of the information on your website, people will know how to contact you if they find you online, become interested in your product or service, and want to learn more, allowing you to increase your sales. This is especially true when the prospect finds that you can help him/her to solve his/her issue.

For instance, Mr Joe is searching for hotel telephone suppliers. Because he is new in this field, what he can do is perform a search on Google.

Let’s say, he found a website named AEI communication.

After he goes through their home page, he finds that they do provide the solution he needs. Then he goes to their product page to take a look. He found that they provide clear information about their product including product descriptions, specifications, prices, etc.

After his research and obtaining enough details, he would like to contact them for more information, so he drops a message on the contact us page.

Although this sounds like an ideal scenario, I’m trying to depict that a website is like a virtual store where leads and purchasing decisions can be done effectively. Don’t worry too much about the cost because it provides a favourable return on investment if you do it correctly.

The Website Development Process from Start to Launch

According to Big Commerce:

92% of consumers read online reviews and testimonials when considering a purchase.
88% of consumers trust online reviews as much as personal recommendations.
72% of them say positive reviews and testimonials make them trust a business more.

I bet you know that customer reviews are crucial even if you don’t know the statistics. The reason why reviews are so important is that it conveys the voice of the real customers. When you look at a testimonial, you are hearing the experience of a real customer after buying the products. This helps to create a deeper, more emotional appeal for your branding. Bear in mind that customers trust each other more than just marketing collateral. So you can display your happy customers’ reviews like what Imani did, this may encourage more purchases and create more happy customers.

By highlighting your awards, best reviews and testimonials, you are providing an opportunity for your loyal customers to become brand advocates.

They help you to build more trust, credibility and emotional connections than you could ever do on your own. Take another look at how Reading Outpost (阅读前哨站) involves testimonials in their first web page.

Integrate your website with Google Maps

According to Google, there are over 1 billion Google Map users.

This means that if you have a brick-and-mortar store and you have claimed your free Google My Business Profile, chances are your business location will be displayed on Google Maps.

Google Map allows you to include your business, location and reviews. A Google pin with a view of the details will be shown.

This is a great way to allow viewers to get an overview of your business in a fraction of seconds.

Here’s an example of how Rompin Park includes Google Maps on its home page.

With embed Google Map, you save the customers’ time to identify your business location and the direction to your location. If they don’t know how to see the map, they can contact you directly because you have included your phone numbers.

Google Maps will link to your website, encouraging more people to visit your site and understand your business.

Another great benefit is Google Map shows customer’s reviews.

Yup, you know the importance of a review.

Having difficulties in embedding a Google Map in your website? Read this.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Limitations and Challenges in Website Development Projects

We can’t open our business 24/7.

But do you know that Google receives 5.6 billion searches per day, and approximately 63,000 search queries every second?

Imagine, with such a huge search volume, there might be someone online right now looking for your service!

Having a website helps people to learn about your business anytime, anywhere. If your business gets to know more people, chances are your sales will increase.

If you have an e-commerce website, consumers can even make purchases around the clock without contacting you.

Not only that, it also saves both customers and your time.

If you can include Frequently Asked Questions (FAQ) on your website, like how Benova does, viewers can immediately get the solutions they need without contacting you.

Many businesses get calls to ask simple questions about their business. If you miss it, people will have a negative impression of your business.

With a FAQ section, you reduce the number of calls from customers. You also save time to answer common questions and inquiries from customers, thus increasing your internal productivity.

Stand Out From Your Competitors

There are too many competitions in this digital area.

Take a look at how many “batik” products there are in a marketplace like Shopee.

More than 54,000!

How do you stand out amongst the competition?

You might provide various batik clothes, give more discounts or sell at a cheaper price to get more customers.

But if you have your own e-commerce website, you are draw attention by building your brand. This is because there is very limited room for personalization and branding in a multivendor marketplace.

Most of the time, visitors and consumers assume your product belongs in the marketplace and are unaware that you exist. To put it another way, consumers who buy your product will remember the marketplace rather than you.

Branding is crucial if you want to be successful in your marketing strategies.

With a standalone e-commerce website, you can utilize all digital marketing strategies you have without any restriction:

Create your email marketing system to solidify your brand’s name
Add various product images, infographics, animation, stock photos and videos
Customized your website theme, layout and colour to fit your style
Write informational blogs and articles to promote your brands
Using Search Engine Optimization (SEO) to boost your visitors
Running Google Ads
Link to your social media accounts like Facebook, Instagram and TikTok
Showcase your offers, discounts or downloadable freebies to increase your email subscribers like how Islee did:

Another benefit is that you don’t have to worry about any strict rules and regulations which you must comply with. You don’t need to worry about:

New changes in the marketplace that may impact your conversions
Pay a fixed commission on every sale
Pay fees for keeping your stock at their warehouses
Being banned by the marketplaces as you can also use your site to redirect your clients to other sources

Sounds good.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Building a website is not that hard or expensive

You may think that you need a lot of money to build a site.

The truth is, investing in building a web page is worth the initial cost.

Websites have become essential to businesses today.

If you want to continue thriving in the long run, you need a web page. In fact, you can also consider to pay monthly website service if you’ve a tight budget. Anyway, it is the best investment any business can make for its future.

However, launching a website is step one.

Step two?

Making sure people can actually find it.

This is where a performance-driven SEO agency in Malaysia steps in 😃

A well-structured website combined with strategic SEO helps your business appear where it matters most: in front of customers actively searching for your product or service.

Want help getting it right from day one? Let’s talk about how our SEO services can turn your website into a growth engine.

Need help to build a stunning and professional-looking website that

We are ready to help you! Contact us today!

Customer Engagement Platform – VeecoTech

Multiple Locations SEO: How to Rank Well and Outrank Your Competitors

What is Multiple-Location SEO?

Steps to Optimize for Multiple locations

Create a Page for Each Location on Your Website

Optimize Your Page with Local Keywords

Want to improve your ROI?

Create Great Location-Relevant Content

Setup Google Business Profile

Encourage Customers to Give Reviews

Create Local Business Listings for Each Location

Build Backlinks for Each Location

Conclusion

Grow Your Traffic and Increase Your Revenue

Top 8 Reasons Why You Need a Website in 2025 (+Infographics)

Attract More Customers

Enhance Your Credibility

Build Your Brand

Create Memorable Website That Sells

Increased Your Leads

The Website Development Process from Start to Launch

Integrate your website with Google Maps

Grow Your Traffic and Increase Your Revenue

Limitations and Challenges in Website Development Projects​

Stand Out From Your Competitors

Turn Searches into Sales Everywhere

Building a website is not that hard or expensive

Create Memorable Website That Sells

Limitations and Challenges in Website Development Projects