Copywriting – VeecoTech

How Link Building and Content Marketing Drives Quality Leads

Ezra — Fri, 18 Apr 2025 09:00:02 +0000

Are you tired of spending endless hours on lead-generation strategies that yield poor results? Look no further than the power duo of link building and content marketing.

By harnessing the potential of search engine optimization (SEO), these two tactics can effectively drive quality B2B leads to your business.

In this blog post, we’ll explore how link building and content marketing work hand in hand to create a strong online presence, boost organic traffic, and ultimately generate high-quality leads that convert into loyal customers.

So fasten your seatbelts because we’re about to take off on a journey toward profitable lead generation!

What is Link Building and Content Marketing

Link building and content marketing are two essential components of a successful B2B SEO strategy. Link building helps increase the number of inbound links to your website, improving your search engine ranking and visibility.

Content marketing provides valuable, relevant content that can attract new visitors to your website and help to convert them into leads.

When used together, link-building and content marketing can be effective ways to drive quality leads to your business through SEO. Here’s how you can get started:

To find keywords that are appropriate for your company
Create compelling content that is optimized for your target keywords.
Build high-quality backlinks to your website from other websites in your industry.
Monitor your progress and adjust your strategy as needed to ensure continued success.

Benefits of Link Building and Content Marketing

There are many benefits to link building and content marketing when it comes to driving quality leads through SEO. Here are a few key benefits:

Increases awareness of your brand and website: Link building and content marketing help to increase the visibility of your brand and website. This can lead to more traffic and, ultimately, more leads.
Helps build relationships: Link building and content marketing can help you build relationships with other websites and influencers in your industry. These relationships can be beneficial when it comes to driving quality leads through SEO.
Drives traffic from high-quality sources: Link building and content marketing can help you attract traffic from high-quality websites and sources. This traffic is more likely to convert into leads than traffic from lower-quality sources.
Helps improve your search engine rankings:Link building and content marketing can help improve your website’s search engine rankings. This can lead to more organic traffic and, ultimately, more leads.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

How to Use Link Building and Content Marketing for SEO

If you want to use link-building and content marketing for SEO, there are a few things you need to keep in mind. First, your content needs to be high-quality and informative. It should also be keyword-rich so that it can be easily found by potential customers.

Second, you need to build links to your content from other websites. This will help improve your website’s search engine ranking and make it more visible to potential customers.

Finally, you need to use social media and other online platforms to advertise your work. By following these tips, you can ensure that your link-building and content-marketing efforts result in more qualified BB leads.

Types of Links to Build

There are three primary types of links that can be built in order to drive quality leads through SEO:

Inbound links:Inbound links are links that come from other websites back to your website. This is the most powerful type of link, as it signals to search engines that your website is popular and relevant.
Outbound links: Outbound links are links that you place on your website leading to other websites. This is a good way to signal to search engines that you are connected with other relevant websites.
Internal links:Internal links are links between different pages on your own website. This helps search engines understand the structure of your website and find the most relevant content for users.

Examples of Effective Link-Building Strategies

Link building is the process of acquiring new inbound links to your website. The most effective link-building strategies include creating great content, participating in online and offline communities, and reaching out to other websites in your industry.

Content marketing is a great way to build links. Creating high-quality, informative blog posts, infographics, and other types of content can earn you links from other websites.

If you produce truly exceptional content, you may even get links from major news outlets or popular blogs in your industry.

Participating in online and offline communities related to your business is another excellent way to build links.

Getting involved in discussions on relevant forums, participating in Q&A sites like Quora, and networking at industry events can all help you earn valuable links.

Finally, reaching out to other websites in your industry is a great way to build links. If you have something valuable to share with them—such as an article, infographic, or piece of research—they may be willing to link to it from their own website.

Sending personalized emails and making personal connections is often the best way to get started with this strategy.

As a results-driven SEO agency in Malaysia, we’ve achieved link-building success across various sectors, including e-commerce, healthcare, and dental SEO—backed by proven link-building case studies.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Tips for Creating Quality Content

Write for your audience first and foremost
- Always keep them in mind when creating content as that is what will draw them in.
Write compelling and interesting headlines
- This is what will make people want to click through and read your article.
Format your articles so they are easy to read
- Use short paragraphs, bullet points, and clear language.
Always proofread your work before hitting publish
- Errors will turn readers off and make you look unprofessional.
Find ways to stand out from the competition
- Offer unique perspectives, write on topics that are undercovered, etc.
Promote your content once it’s published
- Share it on social media, reach out to influencers, etc.

Alternatives to Link Building and Content Marketing

Link building and content marketing are two of the most effective ways to improve your website’s SEO and drive quality leads.

However, there are a few alternatives that can also help you achieve these goals. Here are a few examples:

Social Media Marketing: Social media marketing is a great way to connect with potential customers and promote your website or blog content. You can use social media platforms like Twitter, Facebook, and LinkedIn to share your content and build links back to your website.
PPC Advertising: PPC advertising is another effective way to improve your website’s SEO and drive quality leads. You can use platforms like Google AdWords and Bing Ads to create targeted ads that appear in search results when people search for keywords related to your business.
Email Marketing: Email marketing is a great way to reach out to potential customers and promote your website or blog content. You can use email marketing CRM like Salesmate, like MailChimp and Constant Contact to create newsletters, promotional emails, or even just simple announcements about new blog posts or product updates.
Forum Marketing: Forum marketing is another great way to connect with potential customers and promote your website or blog content. You can use online forums like Reddit, Quora, and StackExchange to answer questions, start discussions, and share links back to your website

Conclusion

Link building and content marketing are both essential elements of a successful SEO strategy for B2B businesses. They help to drive quality leads, increase website visibility, and foster relationships with industry partners.

By creating relevant content that can be shared through links, you will create more opportunities for your business to be found by potential customers online.

With the right approach, link-building and content marketing can give your B2B business an edge in the digital world.

If you’re exploring your options, understanding SEO prices in Malaysia can help you plan a strategy that fits your goals and budget.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

What Is Website Maintenance? A Beginner’s Guide For 2025

VeecoTech Team — Thu, 03 Apr 2025 09:00:25 +0000

You need a stunning and user-friendly website for a successful online business. A poorly functioning website or an outdated one can harm your corporate image and business reputation. Regular website maintenance can prevent all these issues and guarantee that your site is operating as efficiently as it can be.

However, there isn’t a single strategy to ensure effective website maintenance without snags. The key to a smooth maintenance process is finding the proper balance. And this is the exact goal of our guide today.

We’ll go through the fundamentals of website maintenance and what you can do to ensure it works as planned for your eCommerce business. By the end of this 7-minute read, you’ll understand the advantages of scheduling maintenance activities regularly and the best options for completing these tasks.

So let’s start by exploring what it is.

What Is Website Maintenance?

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Maintaining a website is keeping it updated, functionally sound, and problem-free. This should be carried out on a regular basis to maintain the website’s health and provide a great user experience and online presence.

It takes more than just developing, designing, and hosting a website. A vital component of a procedure that guarantees an increased number of clicks, higher conversion rates, security, and a consistent corporate image is a post-development website maintenance plan.

Here’s a quick overview of how you can maintain different types of websites:

Test your website in different browsers.
A website should be tested at least once a year. Check the information on your site is up-to-date and correct. Bring in an outsider to give your site a fresh perspective.
Check your contact forms, checkout process, and forms at least quarterly.
Even though the security and functionality of your website mainly depend on your hosting plans, you can ensure that the security is regularly updated by installing security software as soon as possible.
Have automated backups every month and make sure they work as scheduled. You can do a manual backup if you don’t have an automated backup in place. If something goes wrong, you will save considerable time and money if you back up your website regularly.
Evaluate your website’s performance at least once a week. Start by weekly reviewing your key metrics using Google Analytics and Google Search Console. If your website isn’t helping you reach your goals, you can change the key performance indicators (KPIs).

Now that we’ve covered the basics, let’s take a look at the components of a website maintenance plan.

Website Maintenance Plan Checklist

Whether you are managing a small business website or an eCommerce business, you can increase the chances of a net positive by adhering to these maintenance features.

1. Determine Available Resources

Creating and managing a website is one thing, but figuring out who will do what is another. If you want your website to do justice to its growth potential and produce revenue for your business, you cannot cut corners.

UX design updates and content help in elevating the user experience since, for most visitors, your website will be the first point of contact that they have with your brand.

Create a strategy that specifies who will be responsible for what in your organization and how much time will be devoted to the technical maintenance project each week by each individual.

This may be the most essential aspect of the entire process since you have to take people off of other projects to work on the maintenance project. Here’s a method for determining the available resources:

Identify the stakeholders: Determine who needs to be involved in the site maintenance, such as a writer, an editor, or an IT professional.
Assign them tasks: Designate each of these individuals with clear responsibilities for each of the tasks assigned to them.
Monitor Performance: Monitor the task performance closely. If you aren’t careful, it can drain the team’s energy. You can give them a set number of hours to work on the website maintenance task if you don’t want them to spend all their time on it, and then revisit to find another solution if it doesn’t work out.

2. Performing Website Checkups

Websites often encounter problems that might seem small but can have a huge impact. The majority of these problems can be easily fixed by going through your website’s directory structure with a fine-tooth comb. Here are a few things that must be included in the website’s regular maintenance schedule:

Spelling errors
Missing alt tags
Duplicate content checking
Broken internal or external links
Invalid or inappropriate redirects
Broken images or videos on the site

3. Update Your Content Management System

One major step in website maintenance is updating the content management system. Content management is all about simplifying the website creation, maintenance, and management processes.

In addition to helping you design a website, manage all of its essential functions, and develop a content strategy to increase your effectiveness, updating a content management system (CMS) can help you create a content plan or update the existing one.

CMS software update simplifies website management services. However, finding the right CMS platform depends on your work style, Moreover, with the onset of headless architecture, it is also becomes imperative to compare traditional vs headless cms to find which works best for you. So try out a few options first and see which fits you best.

Choose a content management system based on the following best practices:

To avoid security breaches, you should ensure that your website management system has good security fixes, such as firewalls and encryption. Set up your best practices, for example, by implementing longer, more complex passwords, enabling DMARC record and training employees for phishing scams.
Sometimes, imperfect software with great support is better than perfect software without support. To troubleshoot problems and potentially adjust the software to fit your organization better, choose software options that offer one-on-one support from the developer.

4. Optimize And Update Content

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A website’s content is anything your visitors will consume on your website. Blog posts are one example of content, but videos, downloads, and live events like webinars can connect you with your visitors too. You can get free traffic to your website by regularly updating outdated content if you want it to generate leads.

Content marketing also includes repurposing old blogs and incorporating new strategies that rose to fame since you last updated your content. Discuss new updates in the industry too.

Content can serve as a quality source of generating leads. The importance of updating the content cannot be stated enough. This is especially true for the healthcare and wellness sector where the products and their ingredients are always evolving.

Develop a thoughtful strategy for content updates to keep your customers engaged and ensure they regularly get what they want from you. Here are a few things to consider when developing a digital marketing plan for your content.

Keep yourself updated with search engine optimization best practices when rewriting your content. Google is constantly updating its algorithm and is releasing regular updates on a monthly basis. So if you don’t keep yourself updated with these developments, chances are that your content is not going to rank organically, affecting your overall SEO strategy.
The search volumes for keywords keep changing. The keywords you used in your previous content may now be out of date while new keywords are being added. Google Keyword Planner and Ahrefs are great tools for discovering new keywords. If you don’t have the time for it, you can take advantage of an SEO marketing service.

5. Website Security

There are many things you can do to keep your website safe, but the most important thing is to make sure it’s up to date with the latest security patches. Some other steps include:

Include an advanced security feature in your hosting.
Make sure you have a firewall and other necessary security software installed on your website.

6. Backup Your Website

Backing up your website, especially an eCommerce store is important, but it’s not always easy to do. You may not have the resources or expertise to do it yourself, so you might want to hire a professional who can help you understand the backup health of your site and keep it safe.

For routine maintenance, you need a highly effective backup strategy in place that includes:

Create daily backups of all product images and files on their site. This ensures that any changes made will be saved in case of an emergency like private server failure or host termination
Keep copies of all content on multiple hard drives across different physical locations as well as cloud storage services such as Dropbox or iCloud
Make sure that backups are regularly tested before being used in production environments so they don’t contain any malware or viruses.

An excellent example of this is the product-intensive eCommerce store called Julbie. Despite having hundreds of products on their line, you’re sure they’re backing up their site regularly.

Otherwise, it’ll experience lots of downtimes and glitches if they don’t. If you navigate through their store, you’ll get a smooth experience only a website with regular maintenance will enjoy.

7. Switch Hosting Service Providers If Needed

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If you’re not getting the performance you need from your current host, it may be time to move. Don’t sweat the small stuff about hosting costs since you can get a new host offering even more features than the features offered by your existing host.

Additionally, if you’re using plugins to automate tasks on your website, make sure it’s efficient enough to serve its purpose. For example, if you’re using a live chat app, you can use tools or apply best practices to reduce chat agent workload.

8. Monitor Traffic

Capture marketing analytics as the potential customers visit your website, generating critical data. This will enable you to take advantage of key opportunities to boost efficiency and revenue.

If you are planning routine maintenance, gather all the data and necessary metrics before moving on with it. Get a thorough understanding of the website’s problems and causes of poor user experience by keeping track of crucial metrics like bounce rate and time spent on the page with extra tools like Google Analytics and Clicky.

Your bottom line will also benefit significantly from having access to this data, as you can answer important questions, such as:

Is there a minimum number of visitors I need to make a sale
Why do so many visitors leave my product pages as soon as they arrive
How can I determine what content will be most popular among the people looking for different products?

Having the right set of additional tools should make gathering data for website maintenance pretty straightforward, but monitoring traffic presents a few pitfalls you should avoid.

Switching a few things around during routine maintenance may be all you need. Data needs context, so don’t make drastic changes based on one data point.
Be selective about which metrics you track and implement the changes accordingly. Your eCommerce business may not care about time on the page, but another company may.

Data can accumulate over time, to make sure you’re utilizing all the information you gathered and organizing them for easy retrieval, take advantage of a data pipeline. This will ensure you take all the data into account before you make critical decisions on how to move forward with your business.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

4 Routine Website Maintenance Tasks To Note

Here’s a quick rundown of the routine maintenance tasks that need to be performed annually, quarterly, monthly, and weekly basis.

A. Annual Tasks

Web hosting services and domain name renewal (also known as domain registrations).
Have your website’s design checked annually to prevent getting outdated. If your website needs serious updating at the end of the year, consider redesigning it.
To ensure your site works correctly, it should be viewed in multiple browsers like Google Chrome, Mozilla Firefox, and Apple Safari. Make sure your site is compatible with mobile devices during this time.

Expert Advice

If you feel like your website isn’t gaining traffic as you expected, use a domain checker to see if another brand used the domain name. This previous website might have damaged the site’s reputation and is affecting your website.

B. Quarterly Tasks

Update your website’s content, graphics, photos, and other content. Ensure your meta titles and descriptions are optimized. Check your organic search ranking for any blog post and add more valuable information. Finally, check any blog posts that rank exceptionally well and add more practical knowledge.
Ensure that the user experience is up to the mark by going through the forms, pop-ups, and checkout pages from the user’s perspective during quarterly website maintenance.

C. Monthly Tasks

Track your site’s monthly KPIs and analytics to help you meet your goals. Tools like Google Analytics will help you with your website’s performance monitoring so you can adjust as necessary.
Perform necessary software updates for your WordPress site’s plugins and backend software applications and ensure they are up-to-date and running smoothly every month if you use a CMS like WordPress.
Ensure your site’s security scans are included in your monthly website maintenance checklist, and security issues (if any) are resolved.
Check your website’s load speeds frequently. No one likes waiting for a web page to load. You should contact your web developer if your website takes more than 3-5 seconds to load.

D. Weekly Tasks

Make sure your website has no 404 errors and fix them or redirect them to 301.
Regularly backup your website to prevent future problems. If your website is equipped with an automatic backup plugin, check that it works properly. If not, perform manual backups yourself every week.
To keep your customers satisfied and coming back, update your blog content one to two times a week with new posts.
Maintain a low bounce rate by regularly checking your site for broken links.

3 Options For Performing Website Maintenance

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How do you do website maintenance? Here are 3 choices for you to look at.

I. DIY Website Maintenance

The best way to reduce additional cost is to manage tasks by yourself if you know the technical aspects. However, it is also important to note that even though you save money in terms of additional maintenance costs, you will have to devote more time.

Established business owner who run personal blogs or portfolios have few maintenance tasks, so this is an ideal choice.

II. Hire Freelancers

Some might find it helpful to hire virtual assistants or freelancers at hourly rates for fresh content creation, website backup, or implementing security updates. This approach is easy and reduces the monthly costs of maintenance, but it can be time-consuming with lesser control.

If you need different freelancers to handle different tasks, hiring can get overwhelming so make sure to use an applicant tracking system so you can hire the right expert at the right time and start taking the load off your shoulders.

III. Outsource

Maintenance agencies offer regular website maintenance services to help clients keep their websites functioning, updated, and secure.

Almost all professional website maintenance service providers offer different maintenance packages to accommodate all types of customers by keeping the average costs of maintenance at reasonable levels. Hiring one of these maintenance providers will relieve a great deal of stress.

You can be assured that your website will be well taken care of by website maintenance companies with the expertise to handle these tasks daily. As with other tasks, you can also outsource graphic design, content development, SEO management, handling technical issues, and UX analysis for your website.

Conclusion

Whatever method you use for ongoing maintenance, it all needs to be carefully planned. Use your resources carefully and plan the tasks so that the clients experience the least amount of downtime possible.

Start by creating a checklist and implementing a check-up schedule. Update your CMS and optimize your content. Take note of annual, quarterly, monthly, and weekly maintenance tasks too.

While you can work on the maintenance tasks yourself, it will be more time-efficient if you let someone else do the job for you, especially if you have a lot on your plate.

Need expert consultation for the best website maintenance route for your site? Get in touch with us and we’d be ready to help you out and bring your business forward.

Create Memorable Website That Sells

How to Create a High-Converting Content Strategy (Proven Examples + Tools)

Ezra — Fri, 07 Mar 2025 09:00:04 +0000

Imagine this: you’ve poured countless hours and resources into creating content, writing article after article, and investing in content marketing.

Yet, despite your efforts, you’re left frustrated with the lack of conversions. Not even a single article seems to drive the results you’re hoping for.

I know, it’s a familiar struggle for many businesses.

In this article, I will share my experiences creating high converting content that captures your audience’s attention and drives conversions.

Let’s start now!

What is High-Converting Content?

High-converting content is like a magnetic force that captivates your audience, draws them in, and compels them to take action.

It’s the kind of content that doesn’t just passively exist on your website or social media feed. It engages and resonates with your target audience, igniting their curiosity, sparking their emotions, and addressing their pain points.

Why High-Converting Content Instead of Highly Rankable Content?

You might even ask: Is there any difference between these two terms?

Let’s investigate this based on one example from our clients.

Previously, we have helped one of our clients rank on the first page of Google SERP consistently for various bottom-of-the-funnel (BOFU) keywords (these are category keywords):

And these keywords have a high search volume per month:

But sadly, we didn’t get many conversions for this piece of content.

However, after we improved the content from a conversion perspective, the improvement was huge:

See that a change in the content direction leads to a huge difference!

I have to clarify that I’m not saying we should ignore highly rankable content but rather combine these goals.

In short, our goal should be creating content that not only just ranks at the top of Google SERPs, but also generate conversion. We want our content to convince our target audience to take certain actions we want, be it signing up for an email newsletter or filling up contact forms.

How to Create a Content Strategy that Drives Conversion?

Let’s take a look at the process of creating high-converting content.

Note: Feel free to share this infographic! Click here to download.

Identify the Pain Point of Your Target Audience

Before creating content, we usually use a keyword-centric approach, where we start by inserting a related topic in our keyword research tool and identify which keywords have a high volume with low keyword difficulty.

However, the main problem with this approach is that the topic you pick might not have a great conversion intent. You might rank easily for that keyword, but it doesn’t bring new leads.

While some keyword research tools like Semrush can reveal the search intent of the keyword you’re targeting, you might not able to convince your visitorsunless you truly address and solve their pain points.

Pain points are crucial in marketing and content creation because they address the needs, challenges, and problemsthat your target audience is experiencing.

When you understand the gaps or issues your audience wants to solve or alleviate, you can tap into these pain points and create a powerful emotional connection with your audience.

Therefore, a better way to create high-converting content is first to identify their pain points. But how to understand my target audience better?

Conduct Surveys or Interviews

The most straightforward way is to conduct surveys or interviews. At VeecoTech, we’ll meet with our clients and ask them several questions based on our checklist. However, here are a few questions:

What issue or challenge were you trying to addressbefore discovering our product or service?
If our product/service was unavailable, what other product or service would you consider an alternative?
What are the three key advantages or benefits you experiencefrom using our product or service?
How would you explain our product or service to a friend without prior knowledge about us?
If you were to search online for information about our product or service, what keywords or phrases would you use in your research?

If your customers are unavailable for physical or virtual meetups, create a survey form and send it to them through email or social media. You can also consider giving them some surprise gifts to encourage them to help you fill up the survey.

Consume Top Content from Industry Experts

Sometimes, we might face a situation of not getting enough information from our survey or interviews, especially when we want to create content for certain topics that we don’t know much about.

To solve this issue, Tommy Walker, founder of The Content Studio, mentioned that he consumes as much content from the experts in the field as possible to get a big picture of his client’s position in that particular industry.

But when it comes to creating the content, many conversations with clients will continue to understand their perspectives on the topic he will write about.

Identify an Intriguing Topic

As we have limited time and resources, creating content for all topics related to your business is impossible. Hence, you need to prioritise topics that you can both rank and generate conversion.

Here are a few ways to identify a suitable topic to create content:

Look for Patterns or Repeating Responses

If you’re able to interview more than one of your clients, you should be able to identify some similar traits from their responses. This a great indicator that you should probably prioritise this topic.

For instance, if you’re a SaaS company that sells project management products, and you notice that most of your target audience will choose Asana or ClickUp when your service is not available, then you might need to consider developing a comparison content (X vs Y) that highlight your product’s unique points.

Use Frequent Responses for Keyword Research

Once you have identified the topic you want to prioritise, use that topic to conduct keyword research.

You can use various paid tools like Ubersuggest and Semrush to identify more related, long-tail keywords to include in your content. Simply insert your topic into the tool, then identify what related keywords you can use in your content.

For instance, your research found that “project management tools” is a good topic to explore. Then, insert it in the tools to get more keyword ideas.

You can also analyse the top organic keywords that rank by the first five pages on Google by placing their URL in your keyword research tool.

If these tools are unavailable, you can install Keyword Everywhere Chrome Extension to help you identify more long-tail keywords.

Don’t forget to take a look at the People Also Ask and Related Searches sections. You can collect all the insights you found and place them in a Google Doc or Google Sheet.

Use ChatGPT to Get More Insights

If you still cannot draw any insights from your research results, don’t forget to ask ChatGPT to help you.

You can prompt ChatGPT by asking it to think from a customer perspective. Ask ChatGPT to provide you with the reasons people are searching for this term.

For instance, I gave ChatGPT a job title and company size and asked it to provide the possible reasons and circumstances behind the search.

And here’s the results:

Awesome right?

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Determine the Intent Behind that Search

Dave Davies, Co-founder of Beanstalk Internet Marketing, once said, “Content is what the search engines use to fulfil user intent.” Since Google incorporates RankBrain into its algorithm, your ranking will drop if your content cannot meet the search intent.

Understanding the intent behind a search is like unlocking the secret code to your target audience’s needs and motivations. It’s crucial to decipher the underlying purpose of a search query to ensure your content aligns with your audience’s needs.

However, it’s not easy to identify the search intent. You can’t hope to rank by identifying the type of search intent and placing your target keywords in your content.

So how do you analyse the search intent effectively? I highly recommend a content research tool, Content Harmony. It’s a powerful and comprehensive tool that streamlines the content creation process.

You can 10X your search intent research process just with this tool. Here are some of its features:

An overview analytics of the topic – Search volume, primary intent, average word count, content difficulty, rank difficulty, and domain difficulty
Search intent and a brief explanation of the intent
SERP freshness analysis that helps you to identify whether Google prefers to rank fresh content for this term
Overlapping keywordsfor the top 10 results
Content outline analysis for the top 10 results
Questions analysisfrom Quora, Reddit, etc. related to your topic
Your website internal link suggestions and potential external links
SERP analysis that shows the domain authority, referring domains, estimated traffic and content score
Image and video analysisthat shows the type of visual assets that your competitors are using

Although the tool is packed with awesome features, you can get lost if you’re not sure what information is necessary to collect. Here are some insights you should take note of:

Primary Intent of this term, then optimize your content based on the intent.
SERP freshness. You can use it as a guide to understanding how long you need to rank.
Explore more questions that are related to this term. See if you can cover their queries in your content (You can also save the queries and promote your content there once it’s live)
Discover their internal and external links. Content Harmony will show other pages on your website that you can link to so you can keep your visitors engaged with your content. You can also check the external links you can link to or get backlinks.
Check the number and type of images & videos used in the top 10 results. Use this as a reference before you proceed to create creative elements.

Add Originality to Your Content

If you’re a content marketer, you probably know what a “Google SERP research paper”, where you create content by regurgitating the topics already covered in the top 10 SERP results is.

It’s not saying that this is wrong, but what’s so special or unique about your content if you’re doing a summary report?

So how can you make your content unique especially if your top-ranking competitors already published comprehensive content?

Determine the Content Gap

Go through the top 10 results and find out what is lacking. When I was preparing content about the reason to build a website, I found that most of the ranked content did not provide examples for each of the points they mentioned.

Hence, I think it will add more value to the readers if I include proof of how websites have helped our clients improve their businesses. For example, you can explore how dentistry benefits from SEO to see real case studies demonstrating SEO’s impact in a specific industry.

Ask yourself, can I speak from an unique angle or add any unique elements to your content?

By featuring appropriate examples in the content, our content is ranked on the first page of Google.

Ask Experts in Your Industry

Include thoughts or opinions from experts to help your content stand out, because it is tedious, and most people don’t want to spend time on it.

I’m not saying that by adding a few quotes from your industry leaders, you can make your content become highly converting. You should get in touch with the expert and invite him to share insights or advices that could help your target audiences.

You can even go further by asking them if they are willing to share real case studies or experiences related to your topic.

If you’re preparing content for your clients, there is a high possibility that they are more familiar in that topic compared to yourself. So why not ask them instead of cracking your head trying to figure out something that you don’t even familiar?

Speaking of experts, at VeecoTech, we offer tailored SEO services in Malaysia to help brands of all sizes increase visibility, drive leads, and grow sustainably. If you’re curious about SEO price in Malaysia, contact us today to learn how we can customize a strategy just for you.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Share Something from Your Point of View

Your style and solution for solving an issue might differ from your competitors even though you are in the same industry. You can always share something from the perspective of “how we do it in our way”.

For instance, you can agree with the solutions provided by the majority with your experience or previous research. You can also disagree with it by mentioning your reasoning.

Craft a Content Brief

Although it’s not a must to have a content brief before you prepare your content, it’s really helpful, especially if you outsource your content writing task to a copywriter.

A great content brief helps you set clear expectations and goals for your content and understand the important data for targeting this topic, such as the average word count, average referring domains and search traffic.

In fact, Content Harmony can help you to generate a content brief based on the topic you have researched previously. It even incorporates an AI assistant to help you generate a unique brief.

Another advantage of using Content Harmony is you can check how your content performs by using the Content Grader tool. Then, you can optimize your content based on the suggestions.

Here are some details you should include in your brief:

Content objective (based on the pain point)
Target audience
Focus topic & keyword
Intent
Headline and meta description
SERP overview – outline of competitor’s content, average word count, average link requires, etc
Final outline of your content (with heading tags and a brief description for the paragraph)
Visuals to be added (more about this in a sec)
Call to action

I’ll create another article on the details of writing the content (so stay tuned!). Anyway, if you’re not considering getting the tool, you can get a free content brief template we use.

Include Stunning Visuals & Creative Elements

Nobody likes to read wordy content. So add visuals such as images, charts, infographics and etc, to make your content attractive.

Sometimes, adding humour elements such as GIFs, memes, or funny-yet-related comics helps to improve content sharing. Research from UCLA found that humans are more likely to share entertaining, useful or interesting content.

There are a handful of free GIF makers and meme makers you can use to try out.

Another great way to keep creating content that resonates with your audience and encourages them to share it with others is using video.

While it’s not a must to include video in all your content, research conducted by Wzyowl found that 90% of their respondents found that video marketing helped them to generate leads, and 87% of marketers say video has directly helped to increase sales.

I found it very handful to create videos using the VEED video editor. In addition to its user-friendly video editing interface and wide selection of ready-made templates, one standout feature I love about VEED is the text-to-speech functionality.

This handy feature saves you time by automatically generating voiceovers for your videos, eliminating the need for manual editing. It’s a convenient and efficient way to add professional narration to your videos without the hassle of recording and editing voiceovers separately.

Another great feature is its AI online transcription with translation ability. This is especially helpful for SEO as you can repurpose your podcast or webinar content into blog posts, which helps you to save tons of precious time.

Promote Your Content

To be honest, I didn’t do well in promoting the high-converting content that I shared in the introduction part. Most conversions come from organic traffic, and I think it will certainly perform much better if I’ve promoted it aggressively.

Here is a collection of link building case studies you can learn from, showing real-world examples of effective content promotion strategies.

So to prevent you from making the same mistake, here are six effective ways to promote your high-converting content:

Repurpose Your Content on Social Media

Brendan Hufford, founder of Growth Sprints, once said that one of his content marketing philosophies is taking content work out of the silo.

He mentioned that if you have a series of excellent content that can help grow your business, such as content that helps to increase sales or expand your reach, you shouldcreate and repurpose them.

Although he didn’t mention the platforms, I think the most fundamental platform is social media. – not the platform you love but the platform your target audiences are actively using.

When I say “repurpose”, it doesn’t mean you just share your post and wait for people to click and read it. You need to understand the intentions of the users on that platform.

For instance, we found that Instagram can be a good platform to share new AI SEO tools and tips that help people work better, and since we’re an SEO agency, we think it’d be great to repurpose some of our content on social media. Not surprisingly, some of them perform very well.

Blast It to Your Email Subscribers

Needless to say, email marketing is one of the best ways to drive conversions since your subscribers already have the intent to know more about your content, services or products.

To further leverage your results, you may want to consider sending your content to specific subscribers based on their behaviours and actions, such as their open rate, the type of content that resonates, etc. You will get more conversions if your content is highly specific and personalised.

Also, remember to ask for their feedback or opinions to know how your target audiences think and feel about your content.

Consider Social Media Paid Advertising

Social media ads are the fastest way to get more impressions and traffic. Research conducted by Benji and Devesh found that Facebook paid ads helped them get quick traffic while waiting for organic search results.

Partner with Influencers

We didn’t really try this out yet, but some case studies show that asking influencers in your industry to help you promote your content through their blogs, podcast or YouTube video is a powerful way to drive conversion to your content.

But before you reach out to them, ensure the influencer has the same that as your target customers, and carefully craft content that you know will resonate with them.

Track, Monitor and Improve Your Content

After your content is published, remember to track it to know how your content performs and what needs improvement.

In general, you should note:

Click-through rate (CTR): To understand whether people want to read your content. If you have a low CTR, try to improve your headline by following these best practices.
Engagement time/rate: A higher engagement time means people consume your content. Improve those with a lower engagement rate by referring to content with a higher engagement rate.
Number of backlinks gain: If your content generates a lot of backlinks, it means that the topic is a topic that link creators are searching for.
Social share: If your post gets a lot of shares on social media, then you might want to promote it further on that platform
Conversion from the post:This is crucial as it helps to identify which content you should keep the best at all time

The most fundamental tool you should use is Google Analytics. It allows you to track most of the data in your content. You can even link to Google Looker Studio Report to help you filter out the crucial metrics you want to focus on.

You can use other SEO tools to get more comprehensive data on how your content perform:

Keyword position-tracking tools: Nightwatch or Pro Rank Tracker
Social media performance: Content Studio

Don’t stress yourself too much if the content doesn’t perform well. Most of our content also did not perform well the first time. Give Google some time to test out the content.

Conclusion

In this era where anyone can generate tons of articles with the use of AI and keyword research tool, it’s going to be harder to stay ahead of the curve and stand out from your competitors.

Fortunately, you can still perform better than your competitors if your content not only brings traffic but generates leads and conversions that increase your revenue.

That’s why VeecoTech focus on content creation in our SEO services! We’re not just focusing on helping you to rank for plenty of keywords like most of the SEO agencies, but go deeper by crafting a content strategy that helps you to drive more conversions.

If you need help in your SEO, feel free to contact us for our SEO services today if you want to create content that generates leads and conversion continuously.

Grow Your Traffic and Increase Your Revenue

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AI Bubble? Why You Should Use AI Writing Tools (Like ChatGPT) Sparingly If You Want To Create Great Content

VeecoTech Team — Mon, 03 Mar 2025 09:00:35 +0000

Are you caught up in the AI bubble? The promises of AI-powered writing tools like ChatGPT make it easy to be seduced. They offer convenience and productivity with their ability to generate content at lightning speed.

But beware, using these tools too much can be a double-edged sword. While they provide engaging and conversational responses, they lack a proper understanding of human language and conversation.

This can lead to repetitive content, lacking originality, and needing editing and improvement.

The risk is losing that genuine human connection in your writing. So, if you want your content to stand out, using AI writing tools sparingly and with caution is crucial. Recognize their limitations and combine them with the power of your creativity for better results.

Let’s dive deeper into why you should tread carefully in this AI bubble.

Key Takeaways

ChatGPT is an AI-powered chatbot that delivers human-like, engaging, and conversational responses but lacks a proper understanding of human language and conversation.
AI writing tools can improve productivity and save (and make) money, but they can’t write in the same capacity as human writers, and there is a risk of plagiarism.
Combining AI and human writers can enhance content creation by leveraging the efficiency and accuracy of AI while benefiting from human creativity and emotion.
It is essential to critically evaluate AI-generated output, acknowledge their limitations, and use them as instruments to work with textual material rather than relying on them as replacements for human creativity.

What Is ChatGPT?

Don’t understand the concept of ChatGPT and how it works? No problem. It’s still pretty new. Here’s a quick explanation of what ChatGPT is and how it works.

ChatGPT is an AI-powered chatbot developed by OpenAI. It utilizes natural language processing technology to provide human-like responses.

One of its key benefits is that it offers engaging and conversational interactions, making it suitable for various applications such as chatbots and content generation.

ChatGPT delivers text closely resembling human writing. It can even create a marketing strategy or answer follow-up questions, giving users a more interactive experience. However, there are limitations to be aware of.

ChatGPT lacks a true understanding of human language and conversation, often generating shallow and lacking responses. It may also produce inaccurate information or make things up due to its sensitivity to small changes in input.

Regarding applications, ChatGPT can be used for tasks like creating product descriptions or generating landing pages.

But while AI writing tools like ChatGPT can improve productivity and save money, they cannot fully replace human writers who possess more creativity and emotion in their work.

While there are benefits to using AI writing tools like ChatGPT sparingly in certain situations, it’s important to acknowledge their limitations and consider the context in which they are being used.

What Is ChatGPT Good For When Writing Content?

Don’t get me wrong. ChatGPT is cool. And it can do some very cool things. So when using ChatGPT for writing content, it’s important to understand its strengths and limitations.

ChatGPT and other AI writing tools are helpful; just use them for what it’s best at. You want to use a chainsaw to cut down a tree but not to create a beautiful staircase.

Spelling and Grammar

One example of how ChatGPT can be useful is when you need help fixing spelling and grammar errors in your writing.

Stats show that having spelling and grammar errors in your content decreases engagement. ChatGPT can be a virtual proofreader, catching mistakes you might have missed.

Titles

ChatGPT is also good for generating engaging titles that captivate your audience. Its ability to provide unique and conversational text can make your content more exciting and appealing.

Have ChatGPT spit out twenty titles related to your keywords. Choose the best one or combine them to get the most engagement.

Ideation

Another way ChatGPT can assist with content creation is by helping you overcome writer’s block. ChatGPT can offer ideas and suggestions to get your creative juices flowing if you need more inspiration.

It can be a brainstorming tool, providing prompts and insights that may spark new concepts or angles for your writing.

However, it’s important to note that while ChatGPT has benefits in improving productivity and generating engaging responses, it also has limitations.

The AI-generated content may require editing and refining to ensure accuracy and originality. Plus, its knowledge caps out in 2021.

Relying too heavily on AI writing tools like ChatGPT may result in repetitive or formulaic copy.

Incorporating ChatGPT into your writing process can improve productivity, generate engaging responses, and overcome writer’s block.

However, it should be used sparingly alongside human judgment and creativity to ensure the highest quality of content.

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What Does ChatGPT Lack That Makes Your Content Worse?

Incorporating ChatGPT into your content creation process can enhance productivity and engagement. However, it’s crucial to acknowledge the aspects that it lacks. If you don’t, it’ll diminish the quality of your writing.

Non-unique

One significant drawback of ChatGPT is its inability to create unique and emotionally resonant content that connects with humans on a deeper level.

ChatGPT produces generic responses, unlike human writers, who can infuse their writing with creativity and emotion.

Think about it this way: You have access to ChatGPT and can use it to create content for your website. But so does everyone else. Anyone on the planet can get the exact same thing and paste it onto their site. Boring.

Ethical Considerations

Relying heavily on ChatGPT for generating content raises ethical concerns. As an AI-powered tool, ChatGPT doesn’t possess moral judgment or empathy.

It may generate inaccurate information or provide shallow and lacking responses, potentially misleading readers or spreading misinformation.

As mentioned, it won’t give you current information. Its knowledge is capped at only before 2021. After that, it will start hallucinating responses.

Sometimes it will tell you it doesn’t have the proper knowledge. Sometimes it will make stuff up. Make sure you verify any “facts” that ChatGPT gives you.

Repetitive

Another limitation of ChatGPT is its formulaic output. The AI’s text often becomes repetitive and lacks originality. It fails to meet the standards set by human writers in terms of prose quality, making the generated content uninteresting to read.

If you’ve ever seen ChatGPT create a longer document (more than a page), then you know it creates patterns.

And why shouldn’t it?

It’s a machine. It thinks in patterns. Next time you create long-form content with ChatGPT, look at how the sentences and paragraphs all look the same and are about the same length.

It won’t create short sentences (unless you tell it to). And the paragraphs will all be the same length.

You can also see patterns in how it writes. Every section will say, “in conclusion,” or “furthermore,” or “additionally,” or something similar.

You can identify broken links by performing a website audit or using this free tool. Watch this video to find and fix your broken links.

Lacking Human Connection

There are concerns about the potential impact on genuine human connection when using AI-generated content extensively. Using AI tools like ChatGPT is leading to losing authenticity in written communication.

Why? It can’t replicate the nuanced emotional connections established through human interaction.

The point of good writing is to connect with the audience. You want to bring up a problem and then tell them about your experience fixing it.

People can relate to your experience, and they feel a connection. “Good writing is understood. Great writing makes the reader feel understood.”

While ChatGPT can be a valuable tool for enhancing efficiency in content creation, it’s essential to recognize its limitations.

Ethical concerns surrounding accuracy and misinformation must be considered, along with the potential impact on human connection and the diminished quality of writing compared to what human writers can produce.

Therefore, use AI writing tools sparingly. Get them to write the meat of your articles or when you need generic information. Then, supplement them with creative input from human writers for more impactful and authentic content creation.

While ChatGPT can help speed up content creation, it often lacks quality and misses crucial SEO elements like keyword strategy, on-page optimization, and content structure aligned with ranking intent.

If you want quality content that ranks, our SEO services in Malaysia can help you bridge the gap!

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

How Should You Use ChatGPT When Writing Content?

Embrace ChatGPT as a creative catalyst, infusing your content with a touch of AI-assisted brilliance.

When using ChatGPT in content creation, it’s essential to follow best practices to maximize its benefits while minimizing its limitations.

Incorporating ChatGPT into your writing workflow effectively requires a thoughtful approach.

Use It To Get Ideas

First, remember that ChatGPT doesn’t replace human creativity and emotion. Instead, think of it as a tool to enhance your writing process. Use ChatGPT to generate ideas, outlines, and title suggestions or to brainstorm customer or reader questions.

It can help overcome writer’s block and increase productivity, especially when stuck. Ask ChatGPT for suggestions on what to write next or how to present certain information.

You can try to ask it for examples, but check to ensure they actually happened. You can also get plug-ins now that will read the internet. Use these for better and more accurate results.

Don’t Copy and Paste

Still, be cautious about relying too heavily on AI-generated content. While ChatGPT can provide initial drafts or suggestions, always rewrite the content with a human touch to ensure it aligns with your brand voice and tone.

Avoid copying and pasting ChatGPT responses directly into your work.

Rewrite Most (If Not All) Of ChatGPTs Outputs

Instead, carefully review the accuracy and originality of AI-generated copy. Edit and improve the quality as needed to maintain high standards for your content.

By incorporating these best practices into your use of ChatGPT, you can harness its potential as an effective tool in your writing process while maintaining control over the final outcome of your content.

Sidenote: If you have the Ubersuggest Chrome extension, it will automatically show the details of the keywords, which saves you time in analyzing them.

Is ChatGPT (and Other Writing Tools) Just a Bubble Waiting To Burst?

Watch out for the potential pitfalls of relying heavily on ChatGPT and other writing tools — they may not be the game-changers we hope for.

While AI writing tools like ChatGPT have undoubtedly made significant strides in generating content, it is crucial to acknowledge their ethical concerns, limitations, and future implications.

Here’s a quick list of why AI writing tools might not be as awesome as their hype.

Loss of genuine human connection. ChatGPT’s responses may appear engaging and emotional, but they lack a proper understanding of human language and conversation. Relying solely on AI for content raises questions about the authenticity of everything that it produces.
Repetitive. AI writing tools have inherent limitations that need to be considered. Despite their ability to generate text that resembles human-like responses, these tools often produce shallow and formulaic output.
Unemotional. The generated content may lack the creativity, emotion, and originality that human writers bring to the table.
Inaccurate. There is a risk of receiving erroneous information from AI-generated content due to its limited understanding and reliance on pre-existing data.

Looking toward the future implications of AI writing tools, it is crucial to recognize their current state as an experimental technology.

While these tools can improve productivity and efficiency in content creation, they are not a replacement for human writers or critical thinking skills.

Human creativity remains essential in producing compelling and unique content that resonates with audiences.

While ChatGPT and other AI writing tools offer convenience and efficiency in generating content, it is vital to approach them cautiously. Ethical concerns surrounding genuine human connection should not be overlooked.

Recognizing the limitations of these tools reinforces the value of human creativity in content creation. As technology advances, we must balance leveraging AI capabilities while preserving authentic human engagement in written communication. Also, it’s important to refine your content with proper SEO practices to improve your content’s visibility in search engines.

Not sure how to optimize for search engines? Let our SEO experts in Malaysia help you create content that performs. We have years of experience assisting clients across various sectors, including e-commerce, financial services, and dental SEO, increasing their website traffic and search rankings.

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Conclusion

Exercise caution when utilizing AI writing tools like ChatGPT. These tools can help generate content and overcome creative blocks, but they’re imperfect.

AI tools came in with a bang and have generated a lot of hype. Many people, especially content writers, think their jobs are in jeopardy because of AI.

To that, I say… not yet. AI will eventually get so good that you won’t be able to tell the difference between humans and machines. But it’s not today.

For now, use them as tools, not replacements, for writing. Take advantage of what they are best used for, and don’t try to pass them off as something they’re not — human.

AI writing tools may be an artificial bubble waiting to burst, similar to a delicate soap bubble floating on the breeze – beautiful yet transient.

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