Brand Awareness – VeecoTech

Website Header Design (2025) – Best Practices & Examples

Ezra — Tue, 08 Apr 2025 09:00:13 +0000

What’s the first thing you notice when you meet someone new?

Although our first impression might be different, a survey shows that the majority will first notice the smile or facial expression.

Image source: Science of People

It’s the same when we see a website. The header (which is the “face” of a website) is the first thing we notice.

And according to research, 75% of users admit to making judgments about a company’s credibility based on their website’s design.

It means that if you neglect your header design, there’s a high chance that you’ll start losing your credibility.

Therefore, it’s crucial for you to ensure your header looks nice and works well.

You’ll discover some fantastic examples of website headers and plenty of graphic examples throughout the article.

But before we move to the best practices, let’s take a quick look on what’s website header.

What is a Website Header?

A website header is a navigation menu that appears on top of your page. It’s the first impression that your website gives to your visitor.

Whether it’s a hiring process or a business owner looking to cooperate, first impressions can be key to a successful interaction.

Same goes for the website. A strong first impression will help you to develop customer relationships and make sales. Therefore, it’s crucial for you to present all of the necessary information where visitors expect to see it.

Generally, a website header contains:

Logo
Navigational tags
Login/Shopping cart
Contact number
Social media icons that link to your social media channels
Call-to-action (CTA)

Here’s an example of a website header from Bandlab:

While there are lots of elements, this doesn’t mean that you need to include all these elements in your header.

Remember this crucial design rule: Simplicity

The more objects you have on your website,

the harder it is to concentrate on the key elements.

Hence, you should decide what to be included in the header strategically.

And one of the best ways is to check out your top competitors. See how they arranged their header, and what are the crucial elements they include (but don’t copy exactly)

Best Website Header Design Practices and Examples

Okay so now you’ve understood what’s a website header, let’s now deep dive into top 7 best website header design practices!

Follow Visual Hierarchy

There’s a reason for every page to exist, be it signing up for a free demo or asking visitors to contact us.

To guide your visitors to desired actions, you should follow a visual hierarchy when designing your header.

In simple terms, visual hierarchy is the principle of arranging elements to show their order of importance. When your header design is following a visual hierarchy, your visitor will be able to perceive the content you want to deliver without additional effort.

Let’s look at how Monday.com does this.

Notice that the logo is placed at the far-left corner of the header, followed by the navigation links. The logo and navigation links are put together as they’ve similar functions, which is to allow visitors to navigate through other contents of the website.

Moving to the right, we can see links like “Pricing”, “Contact sales”, “Log In” and “Get Started” CTA. They’re grouped together as these are mainly for visitors that are interested in getting the software.

If we move to its mega menu, you’ll notice the same visual hierarchy is applied here. It’s very simple to browse the header content due to the drop-down menu’s layout and navigation structure.

By designing it this way, visitors are able to know what your website or business is about without any difficulties.

If you’re unsure of how to arrange your header, here are some best practices for you:

Logo – it’s recommended to put it on the left compared to the centre as it’s easier for visitors to remember your brands like how Kadence WP does it.

Navigation links – Avoid putting too many links as it will overwhelm your visitors. If you’ve a lot of services and content on your website, consider having a mega menu like Amasty. You can also add hover effects to guide users as they navigate.

CTA – Highlight your call to action by adding a strong contrast between CTA and your background like how Grove does it.

Use Call-to-Action Wisely

According to Unbounce, more than 90% of your visitors who read your headline also read your CTA copy.

Imagine you have a stunning home page.

You have all the information about your products and beautiful images that showcase your product, but you don’t have a CTA button.

Your visitors have read your copy, and are interested in engaging with your brand, but when they look for a CTA button to learn what to do next, they can’t find one. Hence, they may end up leaving your website.

That’s why you need a CTA button to lead your visitors to make a decision.

CTAs are signposts telling users what they need to do next. Without clear CTAs, users may struggle to see the route to buying a product or signing up for a service.

If you want to craft an effective CTA, here are some useful tips for you to consider:

Use a strong command verb like “buy”, “visit”, “get”
Add something unique about your product instead of just using a single word. For example, “get free updates” or “contact our payment experts”
Add a contrasting colour to your CTA button so that really stands out.
Create a sense of urgency by using the word “now”, “today”, “only”, etc.
Use 1st person if possible. For example, try using “get my free template” instead of “get your free template”
Apply visual hierarchy if you have two CTAs. Make your main CTA stand out by making the less important button less attention-grabbing. For example, you can use grey scale buttons or monochromatic colours.

Let’s take a look at how Hulu crafts its CTA. Notice how they’re making a sharp contrast between the dimmed background and the colour of the CTA button. The sharp green of the CTA draws your attention.

Create Memorable Website That Sells

In terms of the CTA words, instead of just having a sign-up button, they highlight the value provided to their visitors by mentioning “get the disney bundle”.

Therefore, a really effective CTA will grab visitors’ attention, piquing their interest, and eloquently guiding them through the signup process.

If you don’t have any idea to write CTA, here’s a great list of CTA you can refer to:

Consider Transparent Header when Using Stunning Image

Usually, a standard website clearly defines section borders for visitors to understand the starting and ending points of a section. However, it’s not necessary to do this for the header.

In fact, transparent headers have become one of the important website header design trends in recent years.

You can consider a transparent header background if you want to maximise the exposure of your image, videos, or other designs.

Here’s a great example from Build With Flow by Neftali Loria.

But one thing to be noted is that for the website header elements to be easy to locate and use, they need to be visible at all times, so colour contrast is important.

By using a transparent header background, you’ve to be careful and make sure the content of your header can be seen clearly when visitors are scrolling your page.

One of the solutions is to add a solid background to your header when visitors scroll down the page like how Effective Data Storytelling did it.

Put Your Shop at the Top!

If you’ve an e-commerce store, you should make your visitors navigate your site easily so that they are encouraged to make purchases. After all, that’s the reason they visit your site!

One of the ways is to list out the categories of your products and make them stick on top of your website (more about this later), like how Asos did it.

Notice how they arranged the categories of their products and split them by gender, which makes it very convenient for visitors to click on them straight away.

Besides, you should also add the shopping cart on your header so that visitors can complete their purchase instantly within a single click. This also helps to reduce the occurrence of abandoned carts.

You can also consider adding a hover function to the shopping cart so that users can see what’s in their basket without clicking through, like how Islee did it.

Create Memorable Website That Sells

Add Notification Bar to Capture More Leads

Have you ever wondered why big brands like Nike use a website notification bar to announce just about everything?

Needless to say, it’s more effective compared to promotional emails or flyers as it’s the first thing your visitor will read when they land on your site.

A website notification bar is most commonly placed at the top or bottom of the screen to draw visitors’ attention to a specific update or message.

It’s also meant to draw attention to something new, important, and/or exciting. Here’s a great example from Intercom.

If you’re not sure how you can utilise the website notification bar for your business, take a look at some of the benefits:

Announce offers or campaigns such as free shipping vouchers or discount offers. This is useful if you’re running an e-commerce store
Capture more leads by asking visitors to subscribe to your email or get your special promotions
Promote an upcoming event such as a webinar, fundraising events, summit, etc
Share new features or product launches to drive awareness

While a notification bar is very useful, you still want to make sure you’re designing it correctly. Here are some best practices and examples for you:

Keep it short and sweet. Avoid nonsense and straight to the point like Koan.

Make your notification bar contrast with the background colour so that it stands out. Here’s an example from Webflow.

Consider sliding notification bars like Nike and Bershka if you want to make more promotions.

Add a link or CTA button to get the visitors to take action. You can either use a link text with bold or a button to achieve this. Here’s an example from Elegant Themes that uses a CTA button.

Create Custom Design for Mobile Devices

As mobile-friendliness has become one of the most crucial Google search ranking factors, it’s vital for you to ensure your website stays cool on mobile.

This doesn’t mean that you’ve to remake your header. It’s just that you should make it responsive and user-friendly.

If you don’t make your header responsive, it will be very difficult for users to navigate to other pages.

Let’s look at an example for one of our client, a forklift spare parts and accessories supplier. Notice that the website is a using two-tiered header.

Due to our client has many forklift spare parts and accessories, we helped them to categorise their products in the left sidebar menu.

We also ensure that the mobile view is responsive and user-friendly.

Another example is from VeecoTech. Notice that it has a two-tiered header with a mega menu. Here is how the header looks on the desktop.

Since there are so many links in the header, it wouldn’t be able to fit into the header of a mobile site. So, it’s using a hamburger menu on a mobile site like this:

In short, you should make your website header responsive. The best way is to consider a hamburger menu (either left or right) that allows your visitors to navigate easily.

Make Sticky Navigation Menu

A sticky menu is a fixed navigation menu on a webpage that remains visible and in the same position as the user scrolls down and moves about a site.

In fact, this is already one of the website design standards.

For example, Benova is using the sticky navigation menu.

While you might think that this tip sounds simple, yet it really makes an impact on your user experience.

When your website doesn’t stick when visitors are scrolling a page, they need to scroll back again to navigate to other pages.

A study from Content Square found that by introducing a sticky navigation bar on an e-commerce website, the visitors are paying more attention to the individual products on the pages. This has led to a huge reduction in bounce rate, and the conversion rate has increased by 10%!

Another survey also shows that 38% of customers insist that when a website is easy to navigate, they are more likely to shop there again in the future. By making the navigation menu sticky, you’re actually making your visitor navigate your website easier and faster.

This is exactly the purpose of sticky navigation: to help people explore your website in a comfortable and controlled manner.

Now you’re aware of the importance of a sticky header. Here are some useful tips on how to design sticky headers to prevent them from negatively impacting your user’s experience.

Shrink them up when the visitor starts to scroll.
Create a strong contrast between the header and content so visitors know where one ends and the other begins.
Keep the animation small

Conclusion

In summary, your website header should be unique and easy to read as it’s the first thing your visitors notice when they reach your page.

We’ve also walked through the essential practices to enhance your website header design.

I hoped this guide helped show you how you can improve your header design😄

Feel free to share it to your friends or let me know what’s your thought by leaving a comment below right now.

Create Memorable Website That Sells

9 Key Benefits of Digital Marketing That Boost Your Business

Ezra — Wed, 02 Apr 2025 12:28:21 +0000

Do you know that digital marketing has become the main focus in marketing campaigns for a large majority of businesses? Even without viewing any marketing statistics, you can still imagine how an online presence can bring huge benefits to a business.

Image Source: Internet Live Stats

Over 4 billion searches were conducted today.

Plus, more consumers are going online, especially during the covid-19 pandemic.

How do you reach these consumers without digital marketing?

According to research by Avernor, digital marketing has become one of the most cost-effective ways to reach your prospects.

With the same amount of money that you spend on sending direct mail (physical letters) to your audience, you can reach 18 times (36,000) more people via digital marketing.

We’ve also prepared an article about pricing of different digital marketing channel for you.

Curious about why and how digital marketing benefits your business? Keep reading!

Here’s a summary for the benefits of Digital Marketing:

Let’s deep dive into it!

Cost-effective

You don’t have to be a math genius to figure out that digital marketing is far less expensive than traditional advertising methods.

Newspaper and magazine advertisements can cost thousands of dollars, and television and radio advertisements can quickly consume a company’s marketing budget.

As you can see from the chart, the cost for digital advertising is much cheaper. One of the reasons is because most digital advertising platforms are using the Pay-per-Click model (PPC).

But we know that low cost doesn’t mean you will get good results.

So why is it cost-effective?

One of the reasons is because digital marketing allows you to collect valuable data from your visitors. That you then, you can use it for retargeting.

Image source: Microswift

With the ability to retarget, your ads will be placed before those who would like to work with or buy from you. It can also be used on consumers who have purchased your product or paid for your service once.

The ads serve as a reminder of or an introduction to your value. You can gather the conversion data and fine-tune your future campaigns.

Another reason for its cost-effectiveness is you can utilise free resources to drive attention to your business.

For example, you can create a series of valuable posts that are related to your brand and campaign and share them on your social media using free sites such as Canva.

Remember that you can use the same materials to generate different types of content (images, videos, animation, infographics) and share on different channels, which makes it more cost-effective.

This can help you get traffic from unexpected places, but from people who are still interested.

And this leads us to the second point.

Huge Return on Investment (ROI)

Every business places emphasis on its ROI.

If you have low ROI, you are experiencing a great loss in your business.

But with digital marketing, there are a lot of statistics proving how it can leverage your return on investment.

See the statistics:

The average return on investment from email marketing is 4200%
Individuals that blog are 13 times more likely to get a positive ROI
For every $1 spent on Google Ads, businesses receive an average of $2 in revenue
64% of Internet users are more likely topurchase a product online after watching a video
The cost of content marketing is 62% less than traditional methods, yet it results in 3 times as many leads.

However, it’s crucial to note that you can only achieve this ROI if you conduct digital marketing correctly. Here’s a great guide on how you can measure and improve your digital marketing ROI.

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Develop your Brand Effectively

The founder of Amazon Jeff Bezos once said, “Your brand is what other people say about you when you are not in the room.”

Branding is vital because it’s the visual identity of your company. Even if you’re investing in traditional marketing, your business still needs branding to be successful.

The stronger the brand recognition, the greater the opportunity to be the chosen brand by potential customers.

So how does digital marketing develop your brand?

1. Great visibility and Reach

Digital marketing builds your brand because it harnesses the power of connectivity in digital media, allowing you and consumers to stay connected.

Your business will be seen by more individuals when you’ve created an online presence.

Since a larger number of individuals can access your brand, awareness of your products or services will be higher compared to traditional techniques.

2. Build and nurture a relationship with your prospects

We know that customer loyalty can be difficult to establish.

But when you’re implementing online marketing, you can build relationships with your prospect from being in the awareness phase to entering the consideration phase.

As they receive more information and offers from you, your brand is slowly built in their mind.

Once they find that you’re providing better offers and services than your competitors, they become consumers.

Image credit: Edwards Media Solutions

I will share more about how you can nurture your prospect in a second.

3. Gain high credibility and trust

As you continuously provide high-quality products and services, you will obtain more testimonials and customer reviews.

Since digital marketing allows you to share reviews on your digital media platforms, chances are more people will notice you.

When more people read the positive customer reviews on your website or hear about your brand from their friends, you will gain more trust from more people.

This trust will cause an increase in your website traffic, higher engagement with blogs and social media or even better conversion rates.

Image source: Pait Academy

4. Build a community

Customers trust each other more than marketing collateral.

The more excellent reviews you have from your consumers, the more trust you gain from them.

By marketing online, it is easy for you to build a community that consists of brand ambassadors and brand champions.

This community will help you to promote your products or services to more people, which also increases your ROI.

5. Enhance Brand Equity

Brand equity refers to the commercial value that is gained from how consumers think and feel about a brand, and how well a brand commands market shares and profit within its industry.

When you have higher brand equity, consumers will favour your brand over your competitors.

With that, you have the opportunity to improve your pricing structure. You’re also spending less on paid advertising and public relations to promote your new products and services.

Greater engagement

We know the importance of staying engaged with our customers.

But it is difficult to retain customers since there are so many competitors in every industry.

So how do you continuously engage with your customers?

Here are 4 ways you can stay connected with your customers with digital marketing:

1. Send personalized offers

With digital marketing, you can send personalized offers such as:

Seasonal discounts
Coupons
Exclusive access to new product releases
Real-time Offers
Membership gifts

Take a look at how Coursera engage their subscribers through email marketing:

2. Create valuable and relevant content that inspires and delights them

If you have a best financial website, you can create various blog posts that are related to your customers’ needs. If your content provides solutions to their problems, it will build trust in your business.

According to Hubspot, companies that blog generate 67% more leadsand it takes five to seven impressions for people to remember a brand.

If you’re on social media, you can always share fresh and fun content such as memes, stories, short videos, motivational quotes or promotional videos that keep followers engaged with your business.

See how myKyoChon used this engaging video to promote their brand:

3. Retargeting ads

As we have mentioned earlier, retargeting ads are a very effective marketing strategy that nurtures a prospect into your customer.

According to Wordstream, retargeting ads are 76% more likely to be clicked on than a regular old display ad.

If you’re running ads, whether it’s on search engines or social media, why not go the extra mile?

It helps your business to reach lost prospects who have left your site and recover lost sales.

For example, check this retargeting ad from AdEspresso:

4. Provide instant feedback to your customers

One of the best ways to build a connection with your customers is to reply to their messages in the shortest amount of time.

If you don’t have an online presence, it is difficult for your customers to keep in contact with you.

There is also a risk of losing customers if you don’t receive their calls on time.

A website can help you to provide comprehensive information about your business, which reduces the risk of missed calls from your customer. You can also try automation in social media messages to respond to your customers.

Here’s an example of how ClickUp uses its website to provide solutions to its customers.

Accurately Measure All Results

Before the presence of digital marketing, it was hard to identify customer behaviour.

Not only that, business people were facing difficulties in optimizing their marketing campaigns as they could not track the results.

With digital marketing, marketers can track every step that a customer makes using analytic tools. The insights can then be made into a buyer’s journey, allowing you to identify which strategy works best for your marketing funnel.

Image credit: Databranding

Let’s say you want to create a social media campaign. The goal is to raise awareness about the launch of a new product. You decided to publish a series of promotional stories on your social media accounts.

By using social media analytics tools such as Sprout Social or Later, you know which post drives the most conversions.

You are no longer left guessing what’s working and what isn’t.

Marketing analytics also enables you to measure everything from the first contact to the final return on investment.

By understanding important metrics such as ROI, Cost per click (CPC), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), you know which works well and which doesn’t.

Since you’re able to obtain accurate data, you are more likely to target the right audience.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

Target the Right Consumers

Although your business needs to reach a wide range of people, it’s more significant to target the consumers that are interested in your products or services.

With online marketing, you can utilise various online tools to keep track of an individual’s online activities, demographics, purchase history, etc.

One of the great free tools is Google Analytics. It helps you to collect every piece of single information you need to optimize your marketing campaign.

With all the relevant data, you can target the consumer with content and offers based on what stage they are at within the buying journey.

For example, you’re selling online courses on how to make money using blogging.

You can use email marketing to send relevant information such as a case study on how you managed to earn a great amount of money through blogging like how Alex and Lauren did:

Very engaging, right?

If your subscribers continue to read your emails and visit your website, you know that they’re more interested in the products or services you provide. You can then send them an exclusive offer.

Check this out if you’re interested to learn how to make your e-commerce content go viral.

Digital marketers often enable cookies that track the users’ behaviour on their page, which help them to employ the right strategies for different types of audiences.

Build a Consistent Lead Pipeline

Every marketer knows how significant it is to create their own sales funnel.

By having a sales funnel, you will be able to generate consistent leads and sales from the traffic.

But what’s the difference between building a lead pipeline using offline marketing and online marketing?

Let’s say you’re running a daycare business. Currently, you’re relying on offline marketing such as brochures, print advertisements and location to generate leads.

You can still generate leads and conversions, but:

How do you know how many customers are interested in the product and how many are not?
How do you keep improving your brand awareness if you have a tight advertising budget?
How do you remarket your leads?
How do you effectively retain your customer?

With the help of digital marketing, you can create a more systematic and predictable lead pipeline that generates consistent leads.

You can raise your brand awareness by actively sharing the activities conducted in your daycare and promote your specialties by writing blogs. Then, you can utilise various digital marketing tools to obtain insights, remarketing and retain your leads effectively.

Take a look at an example of a lead pipeline you can create for your business:

Image source: Tribe47

Optimize Your Conversion Rates

I bet you already know that online advertising is much more affordable compared to expensive TV, radio or print ads, right?

I don’t mean that you should neglect offline marketing, but you can leverage your marketing results by considering digital marketing.

One of the benefits is you can easily optimize your ads performance and improve conversion rate.

It’s difficult for marketers to track the conversion rates if they’re using printed ads as everything is happening offline.

If you can’t track your ads performance, how can you optimize it?

When you’re conducting digital advertising such as Facebook Ads and Google Ads, the analytics tools can help you to understand crucial information such as how many people are viewing your ads and what actions they take.

Take a look at the Facebook Insight Overview:

You can dive deeper into these insights to study your ads or posts performances and refine them.

Another advantage is you can use tons of free tools such as Coschedule and Capitalize My Title to help you to analyze your ads or blog’s headline.

If you’re conducting Google Ads, you can check Wordstream Google Ads Performance Grader (it’s free!) to enhance your ads’ conversion rates.

Level the playing field

Want to know how you can compete with the giant in your industry?

It’s through digital marketing.

One of the strategies is using a combination of content marketing and Search Engine Optimization (SEO). SEO is the practice of improving a website ranking in search engine’s organic rankings.

If Google finds that your website is authoritative, well-optimized and continuously provides valuable content to visitors, there is a high chance your website will be shown on the first page.

Let’s say, you’re running a bicycle shop in Kuala Lumpur, Malaysia.

If you have a website and you’re conducting various digital marketing strategies, your prospects have a higher possibility of finding your business through Google Map:

Or from the organic search results:

Although both require investments in terms of time, you can still create high-quality content that answers people’s questions, catering to relevant needs and ranking for long-tailed keywords without the high cost.

In digital marketing, money isn’t the only factor that affects your web page ranking or ads ranking. If you are creating highly relevant solutions to searchers’ questions, you can still achieve the top spot and be noticed by your target consumers.

That’s where effective SEO comes in. If you’re looking to improve your search visibility, attract the right audience, and grow sustainably without overspending, I’d be happy to help. Our SEO services in Malaysia are designed to align with your business goals—focusing on strategy, content, and keyword optimization that deliver results.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Conclusion

Digital marketing offers tons of advantages you should not miss out on. No matter what size your business is, you can benefit from investing in digital marketing.

If you need any help in digital marketing, feel free to get in touch with us!

VeecoTech is proud to be one of the Digitalisation Partners (DP) for the MSME Digitalisation Grant 2025. If you’re interested, you can learn more about the MSME Digital Grant MADANI in our article for further details.

Get started with our digital marketing services by contacting us online now!

10 Fantastic Strategies to Grow Your ECommerce Business

Ezra — Mon, 20 Jan 2025 09:00:51 +0000

Setting up an eCommerce store is easy, but it’s challenging to scale and grow an eCommerce business.

These days when everyone can build an e-commerce store, you need solid strategies and proven tactics to grow your business so that you can survive through the competition.

Source: Pinterest

So what can you do to stay ahead of the curve?

We’ve compiled a list of 10 fantastic strategies, extra tips, and excellent examples to guide you in bringing your e-commerce to the next level in the coming year.

Okay, let’s start!

Create and Optimize Google My Business Profile

According to Internet live stats, more than 6.4 billion people are using Google today to search for something.

And this also means you’ve got a huge opportunity to reach more prospects if your business is showing on Google.

There are a few ways to make your business show on Google, such as through Search Engine Optimization (SEO) and Google Advertising (PPC).

However, both methods require time and effort (and money for PPC!), which can be difficult, especially if you have a tight budget and limited resources.

That’s why Google My Business is so important! It’s a free listing tool provided by Google that helps to promote local businesses online. Even if you want more engagement, you can opt to schedule Google my business posts.

Google My Business will display your business information:

Business location
Contact number
Website
Operating hours
Photos and videos
Reviews
Links to your social media

I’ve no room to discuss the benefits of Google my business, but a survey found that 64% of consumers have used Google My Business to find contact details for a local business.

If you haven’t set up your Google My Business, follow this step-by-step guide below to claim your Google My Business for free.

If you have set up your Google My Business, read this guide to learn more about optimizing your Google My Business to boost your sales. Anyway, here’s a summary (with infographic) for you:

Update your Business Name, Address, and Phone Number (NAP)
Complete your business category, description, and attributes
Add more images, GIF, and videos to showcase your business
Ask for more reviews and respond to them politely
Turn on messaging to encourage people to contact you
Add Google Posts to share your business updates
Utilize Google My Business Free Marketing Kits to enhance your post
Track your customer paths through Google My Business Insights

Run Promotions

Perhaps this is the most straightforward way to grow your online business. It’s one of the most popular methods people use to grow their businesses.

E-commerce promotions enhance your online sales by promoting your brand and encouraging consumer loyalty.

There are many ways to show your promotion, but two main methods are placing on your website/e-commerce platform or email marketing.

Here are 5 promotional ideas for you to consider:

Sale Price

You can’t beat the old standby. Adding “20% Off” or “$20 Off” to an item’s reduced price can often be all it takes to make the sale. Here’s a great example from Space NK. Notice that it used Enjoy £15 off every £60 spent as an attractive headline, and also included a “Shop Now” call to action (CTA) button to encourage users to click it.

In addition, you can also try discount coupon codes like how Samsung did this.

Flash Offers

Promotions that run within a specific time, including a high-value offer that potential customers will find irresistible. These could be a massive discounts, product bundles, or popular seasonal products.

The primary purpose of flash sales is to lure shoppers into impulse purchases motivated by the fear of missing out (FOMO) on an incredible, one-off, short-lived price cut. See how Liz Earle includes all the necessary details, like the products on sale, the discount offered, and the flash deal duration.

You can also promote flash sales by placing them in the website notification bar on your home page.

Buy One, Get One Free

If you’ve any high-volume products, you can use this promotion as it pulls double duty: It works well because customers get each one at half its regular price, and they don’t need to buy another one so soon. Besides, this promotion is also great for overstocks or to clear out last year’s models or styles to make room for new stock.

Check out how Aéropostale X Bluenotes runs “Buy One, Get Two Free” promotions on their website during the Halloween event.

Free shipping

Don’t overlook the power of free shipping! Any shopper looking to save money will choose the free shipping website over one that doesn’t.

If shipping charges aren’t always free on your site, consider providing a free shipping option to your customers.

You can showcase the free shipping using the notification bar, pop-ups, or email marketing,

Here’s an example from Islee, showing the free shipping on the notification bar.

Free Gift

Including a free gift with every purchase can be a fun way to add a little extra connection between your brand and your customers.

Rifle Paper Co is the perfect example of running a free gift promotion when a user purchases something over $25. It even includes “Last Chance” to create urgency or FOMO.

Source: Really Good Email

The key to a good promotion is to look at it through your visitor’s eyes: what would someone considering buying this item see as valuable? Build your promotion from the answer to that question.

Grow Awareness Through Social Media

Don’t underestimate the power of social media in growing your e-commerce!

With more than 5.04 billion social media users worldwide, you’re gaining a pool of prospective customers who see your products or services.

Social media can help your e-commerce by:

Building your brand awareness through consistent posting
Advertising your products, be it images, video, carousel, or collection ads
Serving as a second platform to sell your products
Becoming your customer service channel
Increasing your sales through positive reviews from social media users
Acting as a social listening tool to understand how the public perceives your brand

Okay, now you’ve known how social media helps to promote your eCommerce store and reach new audiences. Here are some practical tips for growing your e-commerce through social media:

Tip 1: Be Creative

Try different types of posting (images, videos, carousels, etc.). In terms of content, making every post directly related to sales is not necessary. You can use Instagram Stories, live broadcasts, or TikTok to entertain your audience and build a stronger relationship with them.

Here’s a great example from Ikea:

Tip 2: For video, consider short-form video content

98% of marketers believe that video will play an important role in marketing over the coming years.

When creating a video for ads, try your best to keep your video within 30 seconds. Research from Facebook found that Instagram video ads that were 6 seconds long drove better results compared to 15 and 30 seconds long. Take a look at this Oreo Facebook video Ad.

If you need help creating high-quality marketing videos that drive more leads to your e-commerce, feel free to reach out to us today!

Tip 3: Keep Your Posting Consistent

Research from Hootsuite found that consistent posting is essential if you want to see results faster. It’s recommended to post between 3-7 posts a week. A consistent post also helps people to remember your brand and promotion easier.

Create Memorable Website That Sells

Build Email List

We all know that email marketing has a very high ROI.

Besides high ROI, email marketing is very effective in building your credibility, developing your brand awareness, driving more sales, and retaining your customer.

By having an email list through email marketing, it’s easier for you to send personalized offers, exclusive content or other valuable giveaways to keep your customer.

But how to get emails from your customers without a lot of effort?

Of course, there are tons of ways to get their email, such as scraping manually or using an email finder tool but one of the easiest methods to get an email list is a pop-up.

Entry or Time-based Pop-ups

Based on research, the average popup conversion rate is 11.09%, which is effective in driving conversion. There are several types of pop-ups, such as entry, time-based, and exit intent pop-ups.

Entry or time-based pop-ups appear when a user arrives at your website after some time.

However, you need to make sure that the message or the offers in the pop-ups are relevant to the content of the page could appear. This helps to increase the possibility of a subscription.

Look at how Farfetch uses an entry pop-up with a 10% off voucher to invite visitors to sign up for the email list to get free information about new information and strategies.

Exit Intent Pop-ups

Exit intent pop-ups will appear only once they’re about to leave your website, so they’re not invasive. On this pop-up, you can offer them a discount or an offer in exchange for their emails. Here’s an amazing example of an exit intent pop-up by Privy.

If you’re interested to know the details of setting up an email list, read this article.

Optimize for Mobile Commerce

A finding from Smart Insights shows that mobile search has already triumphed over desktop. To avoid missing sales opportunities from mobile users, here are 4 tips to enhance your mobile commerce performance:

Tip 1: Make sure It Is Mobile Responsive

You know it’s very difficult to see a page that is not mobile responsive.

Therefore, it’s crucial to ensure your e-commerce store is mobile-friendly. You can use this free tool by Google to check the responsiveness.

Tip 2: Reduce Pop-ups and Sidebar

Besides, reduce pop-ups (yes, it works well for desktop but sadly not for mobile) as it’s difficult for users to close the pop-ups, especially those with smaller phones. FYI, Google has published changes in punishing pop-ups that are hard to close.

However, this doesn’t mean you cannot use pop-ups on mobile as long as you follow the best practices.

Also, avoid adding a sidebar because this makes it users hard to view your products and descriptions.

Source: Poptins

Tip 3: Place Important Stuff In the Upper Taskbar

Navigation taskbar is very useful for e-commerce. It allows users to perform crucial actions without navigating to other pages.

Remember to add your shopping cart on the top right to make it easy for a user to know the number of items in their cart. It also helps the user checkout easier.

Check out the example from J.Crew. Notice that the bar includes a left side menu bar, a search function, a user login feature, and a shopping cart.

Tip 4: Simplify Checkout Process

Do you know that 25% of abandoned carts result from the required sign-up process?

To avoid that happening, one of the simple ways is to enable a guest checkout option so that users do not need to create an account to buy something from your store.

Besides, offering various payment options is also a great way for customers to complete the checkout process, as different customer favor different payment options.

For eCommerce merchants that grow their brick-and-mortar stores, simplifying the checkout process is very important. That is the reason you need to speed up transactions and sync orders and sales data both online and offline with an advanced POS system.

Improve Your Customer Services

As customers’ expectations for the ideal online shopping experience increase, customer service becomes essential to thrive in a competitive e-commerce landscape.

On the other hand, research shows that the cost of attracting new customers is 5x higher than retaining them. Hence, keeping your customer service excellence is crucial if you want to be successful long-term.

Here are 3 practical tips for enhancing your customer service:

Tip 1: Leverage Chatbot or live chat

According to Econsultancy report, 79% of customers prefer live chat because of its immediacy compared to other channels. If you can answer your customers’ questions instantly, they’ll be more likely to get back to you.

However, most of us don’t have much time to answer every question customers ask, especially when we have limited resources or during peak sessions.

Hence, if you have a live chat feature on your e-commerce store, your customer can instantly resolve their question, which makes them feel satisfied.

Feel free to contact us if you need help developing and incorporating a live chat on your website.

Tip 2: Prioritize Transparency

Building trust is hard, especially due to increased scams and fraud.

However, you can still build trust with your customer by prioritizing transparency.

You can achieve this by sharing the information that your customer wants to know on your e-commerce store. This includes the product’s price, additional fees, terms and conditions, etc.

Besides, always communicate with your customers and ask for their feedback. This helps you to enhance your service and delight your customer.

Tip 3: Develop Omnichannel Customer Service

In simple terms, omnichannel customer service refers to providing customer assistance and advice across multiple channels, such as website, app, social media, email, etc., to ensure a seamless customer experience.

As more than 70% of shoppers use multiple channels across their buying journey, having omnichannel customer service can give customers a holistic shopping experience.

But one question remains, how do I monitor all these channels?

One of the best ways is to invest in customer-relationship management (CRM) system, as a CRM tool collects the data that helps businesses recognize and communicate with customers in a scalable way.

Source: Veeqo

Interested to learn more about developing an omnichannel marketing strategy? Read this comprehensive guide.

Create Memorable Website That Sells

Collect Reviews and Feedback

Every business person knows that positive or constructive reviews are extremely crucial as they directly impact your business results.

Marketing research shows that 92% of consumers read online reviews and testimonials when purchasing.

Consider the last time you made an online purchase. You probably looked at the product’s overall star rating before deciding to buy the product. Some people might even go through the reviews of previous customers one by one.

Why? It’s because personal recommendations and word-of-mouth are more powerful. These positive reviews help new customers to build trust in your brand and products.

If you have an e-commerce store, chances are you already have the in-built feature to allow reviews to show on your store. Here’s an example from Drip.

However, don’t forget the reviews on third-party sites, such as Google Reviews, Trustpilot, Clutch, etc. You can highlight those on your e-commerce site, like how KreativePro Masterclass did.

If you’re struggling to encourage customers to give more positive reviews and feedback, here are 3 useful strategies for you:

Tip 1: Follow Up with Buyers using email

If you’ve set up email marketing for your e-commerce business, utilize it to send them an email after making a purchase. Here’s an example from Reliablesoft.

Besides, you can also increase their response rate by providing a discount offer or vouchers if they want to write an honest review about their experience with your business. Take a look at how Camera Ready Cosmetics did this.

Tip 2: Make the process of reviews painless

The more steps it takes for a customer to do something,

the less likely they are to do it.

To encourage your customer to leave a review, you can ask for it right after checkout and include a pop-up with a clickable star-rating option.

You can make your “Leave a review” button more visible and add as few fields to fill in as possible.

You can even create a QR code for reviews and get it to pop-up after they checkout. This would make it much easier for them to leave a review using their phones.

Remember to simplify your review form. A headline and the body field are far enough.

Avoid asking for extra details like name or email. These should automatically fill in if they are signed up on your website. Check out this great example from Mack Weldon.

Image Source: Really Good Emails

Tips 3: Provide Various Platforms to Review

As different customers favor different platforms, don’t limit them to reviewing on one or certain platforms.

Make yourself available on the platform that people use daily. This allows you to increase the number of reviews and social proof.

For example, other than asking your customer to write a review on Google, provide them options to provide reviews on

Facebook
Yelp
Trustpilot
Clutch
Your Website

You can also look at the review platforms available by your competitors.

Focus on Your Loyal Customers

Although most businesses want to capture new customers, returning existing customers will consistently yield a higher ROIand costs 5 to 25 times less.

However, retaining customers is not easy as there are too many competitors. Customers are overwhelmed by too many choices.

But don’t worry. Here are some proven ways to retain your customers:

Tip 1: Consistently Delight Your Customers

If you want a sale,

you must fulfill your shoppers’ needs.

Hence, it is important to give them what they’re looking for and provide an easy path to conversion. Some of the ways to delight your customers are

Provide them with instant support
Actively listen to their problems
Promoting personalized campaigns
Build a community
Giving them free gifts or discounts
Review and respond to their feedback

Tip 2: Offer Fast Delivery

If you’ve ever read reviews on e-commerce stores, there is a high chance that you’ll see people praise the seller for the fast delivery.

In today’s fast-paced world, customers want to be able to get their products on the same-day or next-day orders.

Although it takes time to reach a stage where you can deliver your product within a day, it should be a stage you’re working towards if you want to retain customers, especially the food and meal delivery sectors.

Tip 3: Reward Your Loyal Customers

Remember, don’t take your loyal customers for granted. Reward them so that they stick around.

You can send them additional discounts, bonus gifts, birthday specials, or other creative gifts based on your marketing plan.

If you have more resources, consider creating a loyalty program like Starbucks. However, Starbucks requires their user to use its app to track their behavior.

You can also set up a referral program like Spanx. By enrolling in the referral program, your loyal customer gets some benefits, thus causing them to retain your product.

Create High-quality, Engaging Content Frequently

Many people think content marketing is not for e-commerce businesses as their primary goal is simply to sell products.

However, many e-commerce brands have proved thatcontent marketing is one of the best ways to grow their e-commerce business as it helps to set them apart from their competitors.Some brands even opt for Web 3.0 e-commerce solutions as their competitive advantages.

By creating content that solves a specific problem, educates the potential customer, or offers valuable information, your brand can be present to a customer who progresses through the journey.

Content creation is also a key part of SEO services in Malaysia that helps boost your brand visibility on various search engines and AI chatbots.

Let’s look at some content marketing methods to grow your e-commerce:

Create a content hub that contains curated content around a specific topic. One great example is Good Good Pet, which explains almost every detail related to dogs.
Provide tutorial videos for your products like Figma.
Collect and share user-generated content (UGC). Lush Cosmetics is a great example of using UGC to turn customers into its brand ambassadors.
Interview influencers like how Crossway did.
Create blog posts and podcasts to discuss industry topics. Net-A-Porter is a great example of blending content with commerce to produce high-converting content that drives sales.
Share engaging content consistently such as inspirational quotes, brand stories, and customer stories through various platforms like Mastin Kipp.

Offer Complementary Products

When people come to your e-commerce site with a particular product in mind, you can often entice them to purchase complementary products if they see how they work together.

If your e-commerce business sells clothing, consider adding a “Recommended For You” section at the bottom of each product. If you sell books, include an offer that bundles other books from the same series or publisher for a lower price than buying each item separately.

Here’s an excellent example from Nordstrom. Other than the common “You Might Also Like” panel, it also provides “Style Ideas for this Item” to encourage users to view other products, which increases the chance for the user to buy more products.

Conclusion

Although having your own E-commerce business is exciting, it’s also challenging as there is too much competition.

We know your difficulty, as VeecoTech helps many businesses develop and grow their e-commerce.

Therefore, we write this article and hope that this guide helps provide you with a clearer roadmap for growing your e-commerce business 😄

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