Content & Copywriting – VeecoTech

Facing a Content-Creation Block? Try these 7 Awesome AI tools!

VeecoTech Team — Thu, 03 Apr 2025 09:00:02 +0000

These days social media is the go-to platform for big brands and companies to market their brand and products or services. With more than half the globe using it daily, it’s no wonder why it’s a platform where everyone is competing to reach a wider audience.

Source: Kepios

The people who are tasked with generating fresh content continuously are none other than marketers. As capable and creative as they are, a creative block is unavoidable. Thankfully, with the help of AI, content creation has never been easier than before.

The AI tool that’s all the rage now, is none other than ChatGPT. Students are using it to do their assignments and content creators are also using it to generate content. AI usage in these sectors has been normalised as an indication of how AI is gradually being integrated into our daily lives.

Generally speaking, AI tools can enhance and simplify the content creation process by providing speed, accuracy, consistency, personalization, optimization, cost-effectiveness, and creative inspiration.

As Andrew Ng, founder & CEO of Landing AI, Founder of deeplearning.ai, Co-Chairman and Co-Founder of Coursera said, “We can build a much brighter future where humans are relieved of menial work using AI capabilities.”

Factors that contributed to the rise of AI tools

The rise of AI for content creation has been a gradual process that has picked up momentum in recent years.

Let’s have a closer look at the factors that have contributed to the rise of AI tools!

Advancements in AI technology: The accelerated development of machine learning and natural language processing (NLP) has enabled AI tools to generate quality content that is almost identical to human-written content.
Demand for content: With the rise of digital marketing, social media, and online commerce, brands and companies need to create content more frequently.
Cost-effectiveness: Conventional methods involve hiring human writers, which can be more costly in the long run. AI tools can create the same content at a fraction of the cost which makes it an ideal alternative for companies that wish to cut down on costs.
Improved accuracy and consistency: AI tools can ensure that the content is error-free and consistent across multiple channels. This is especially important for industries like finance, law, and healthcare, where precision is fundamental.
Personalization: AI tools can examine user data and behaviour to create personalized content which in turn improves engagement and conversion rates.
Expansion of AI use cases: AI is being used more often nowadays in industries such as healthcare, finance, and public services, etc. As more businesses embrace AI, the demand for AI-powered content creation tools will grow continuously.

Simply put, the rise of AI for content creation is catalysed by a combination of technological advancements, increased demand for content, cost-effectiveness, accuracy, personalization, and many more.

Why use AI tools?

Still not convinced on why you should use AI for content creation? Here are 6 key points of why you shouldn’t miss out on the wonderful results AI tools could provide.

Efficiency: AI tools help to save time and resources as they generate content much faster than humans. With AI, high-quality content can be made in a matter of seconds or minutes.
Consistency: AI tools can consistently produce uniform content, which is crucial for brands to preserve their voice and style across all platforms.
Accuracy: AI tools can provide accurate content with reduced human error, which is important for industries like healthcare, finance, and law, where precision is key.
Optimization: AI tools can generate optimized content for search engines and social media platforms which helps you improve content visibility and reach.
Cost-effective: Content creation can cost little to nothing with AI tools, compared to human writers. So, it’s especially beneficial for small businesses or startups with limited budgets.
Creativity: AI tools can suggest unique ideas and perspectives which in turn inspires writers or marketers to be more creative and innovative in their content creation process.

7 AI tools content creation tools you should try out!

Writesonic

Thinking of hiring a professional copywriter but worried about the costs? Worry no more! With Writesonic, you can generate high-quality content at a relatively lower cost, compared to hiring a human copywriter!

Writesonic, your AI-powered content creation assistance, is designed to help SEO content creators or writers create engaging blog posts and articles, all with just a few clicks!

Getting started is easy. Just feed it a few reference links, your focus keywords, and choose the tone and length of your article. Don’t have references or keywords ready? No worries, Writesonic can suggest those for you too!

From there, it analyzes everything and produces a well-structured, ready-to-publish article tailored to your needs.

But that’s not all.

Writesonic also helps you build internal and external links on request, and even generate a featured image if needed.

So why spend hours writing or hundreds hiring, when Writesonic can do it smarter, faster, and cheaper?

Merlin AI

Merlin is a free open AI ChatGPT-powered extension for Chrome and Firefox.

With Merlin, you can unlock a world of possibilities in your content creation odyssey by using the power of OpenAI ChatGPT Plus on all of the websites you visit.

Merlin is the perfect AI tool for anyone, not just content creators and marketers. With functions ranging from streamlining your online workflow and summarizing content to creating professional email replies, solving coding problems, to generating fresh content ideas.

Merlin does it all with a single click.

However, as a free user, you’ll only be given up to 51 searches per day which is more than enough if you’re a light user. If you wish to search for more than that, you’ll have to go for the paid plans.

FlexClip

Thinking of editing your videos but don’t want to go through the hassle of navigating through complex user interfaces full of confusing features? Look no further! FlexClip is here to save the day.

FlexClip is an easy-to-use video maker that creates marketing and lifestyle videos in a matter of minutes.

It is an AI-powered image, GIF and video editing software that allows you to create stunning videos for different occasions.

With FlexClip, you can easily create captions and voiceovers with its AI-powered auto-subtitles and text-to-speech capabilities.

It’s going to be difficult for you to run out of resources when you use FlexClip, as it is filled with millions of royalty-free stock media including photos, videos, and music, along with 4000+ exquisitely-designed templates in diverse categories.

Its cloud-stored function is also perfect for individuals who are constantly on the go and for trans-devices editing, anywhere and anytime.

Supermeme

As the saying goes, “a meme a day, keeps the psychiatrists away”.

One has yet to live if they haven’t laughed unsuspectingly at memes, but how exactly do memes relate to content creation?

Have a look at how Keyword Tool uses memes as an effective tool for marketing, whilst still maintaining relevancy to their brand.

We live in a funny age where people feed on humour in almost everything. Businesses use memes to advertise and promote themselves as a means of conveying sentiments, emotions, and important messages to their audience.

Considering to include memes in your next marketing campaign? Use Supermeme!

It is an AI meme generator that allows you to unleash your inner “meme master” and give your friends or audience a good laugh.

You can create memes from scratch using your text or choose from a wide selection of pre-made templates and themes.

What’s more? Its built-in translator can even help generate memes in over 100 languages, making it your perfect tool for global meme enthusiasts.

If you still want to continue using Supermeme after making 20 memes (free trial), upgrade to the other plans to unleash more meme madness!

Poised AI

Have you ever replayed a scenario of yourself in a situation, over and over again, just to make sure that you didn’t sound too awkward or seem too nervous? Don’t worry, we’ve all been there and done that.

Source: The Art of Mastery

Source: Poised

With Poised, you can be better prepared for your next conversation, online meeting, or public speech. This AI-powered tool analyzes your online meetings and provides feedback on ways to enhance your communication skills.

Poised seamlessly integrates into your calendar and records your online meetings.

After that, it’ll analyse your performance across a wide range of abilities and provides a personalized score to evaluate your communication effectiveness.

With Poised, you can easily track and monitor your progress over time and receive pointers on how to elevate your presentation skills to the next level.

11ElevenLabs

Sometimes, we just need a little something to spice up our content, and adding a voiceover would just be the cherry on top to make the perfect post.

But, AI text-to-speech tools can sound unnatural and steer away from the original intended purpose. If you ever try a text-to-speech tool, you’ll find that most of them produce robotic sounds which are very unnatural.

But that’s not the case for 11ElevenLabs. This tool can produce speech that sounds like it’s coming straight from a human rather than AI. (Psst, to hear the real deal, check out the sound linked below!)

https://veecotech.com.my/wp-content/uploads/2025/11/eleven-lab-voice-over-audio.mp3

So whether or not you’re a content creator, marketer, or business owner, this realistic and versatile audio technology will help you create a compelling and impactful voice that captures your audience’s attention.

Appy Pie AI Art Generator

Appy Pie Design is a user-friendly tool that simplifies content creation with a drag-and-drop interface, allowing easy customization for designs.

Through this platform, users can quickly solve any problem they might have in their creative process, regardless of whether they lack design experience or technical skills.

The AI Art Generator is one of the most prominent aspects of Appy Pie Design as it employs artificial intelligence to create beautiful designs using simple clicks. This fantastic tool is the one that enables users to quickly and easily produce engaging graphics, illustrations and artworks.

Whether it is designing the social media posts, marketing materials or presentations the AI Art Generator provides a more professional kind of results that make each project more appealing visually.

In addition, Appy Pie Design comes with a large library of templates, graphics and tools, which enables you to explore design options for endless customization.

Also, the work collaboration is not a problem with its cloud-based platform, as the team members can work together in real time from anywhere in the world. Whether working alone on a project or as part of a team, users can easily share their designs, provide feedback and make changes easily.

Appy Pie Design offers you the ability to let your imagination run free and to speed up the content creation process with its advanced features and a wide array of tools. With this platform, anyone can design captivating graphics which may attract audiences and display their brand in the digital world.

Challenges of using AI for Social Media Content Creation

Even though AI tools are created to generate humanlike responses and understand text and speech on a “human” level, there is still a possibility of them generating biased content.

AI systems may be trained on data that is skewed in favour of one group or another, so they may unintentionally pick up those biases as reported by the Times.

Source: Logically

According to Dr Muneera Bano, Principal Research Scientist at CSIRO’s Data61, if there is sexism embedded within the data, AI will pick up that pattern and exhibit the same sexist behaviour in their output. And unfortunately, the AI workforce is male-dominant.

So, there’s still a need to double-check the content or suggestions provided by AI tools and see whether the content is aligned with what you wish to convey to your target audience.

Being heavily reliant on AI-generated texts may also result in lacklustre content, which is anything but helpful in content creation.

So to overcome these challenges, make sure to include human oversight and creative input to generate desirable content.

Conclusion

Content creation isn’t always sunshine and rainbows as it seems to front-end users who may quickly swipe away your content and we feel you!

With the rise of AI tools, content creation can be less taxing and exhausting. You might even get out-of-the-box ideas that have never crossed your mind!

We hope that this article will be of some help to anyone—be it social media managers, content creators, or business owners—who are looking for solutions to enhance their content generation process.

If you still need further assistance in marketing your brand or company online, don’t hesitate to contact us to know more about the digital marketing and SEO services that we provide!

FAQ

What is AI content creation?

Using AI to generate content enables you to create unique content or revamp old content. It can also be leveraged to create extensively optimised content to suit your needs, be it SEO optimization or keyword research.

How does AI content creation work?

AI content creation is a process that brings in artificial intelligence to examine your content and provide solutions for improvement. It’s made possible with the availability of natural language processing (NLP) or through specific keywords.

What kind of content does AI technology work best for?

AI content creation tools can be used for content ranging from blog posts and website pages to emails and social media captions, and so on!

Why is AI used in marketing?

AI writing tools make content generation much more efficient and effective for SEO. AI tools are an absolute favourite of marketers as it helps them generate SEO content that ranks on search engines.

How to Create a High-Converting Content Strategy (Proven Examples + Tools)

Ezra — Fri, 07 Mar 2025 09:00:04 +0000

Imagine this: you’ve poured countless hours and resources into creating content, writing article after article, and investing in content marketing.

Yet, despite your efforts, you’re left frustrated with the lack of conversions. Not even a single article seems to drive the results you’re hoping for.

I know, it’s a familiar struggle for many businesses.

In this article, I will share my experiences creating high converting content that captures your audience’s attention and drives conversions.

Let’s start now!

What is High-Converting Content?

High-converting content is like a magnetic force that captivates your audience, draws them in, and compels them to take action.

It’s the kind of content that doesn’t just passively exist on your website or social media feed. It engages and resonates with your target audience, igniting their curiosity, sparking their emotions, and addressing their pain points.

Why High-Converting Content Instead of Highly Rankable Content?

You might even ask: Is there any difference between these two terms?

Let’s investigate this based on one example from our clients.

Previously, we have helped one of our clients rank on the first page of Google SERP consistently for various bottom-of-the-funnel (BOFU) keywords (these are category keywords):

And these keywords have a high search volume per month:

But sadly, we didn’t get many conversions for this piece of content.

However, after we improved the content from a conversion perspective, the improvement was huge:

See that a change in the content direction leads to a huge difference!

I have to clarify that I’m not saying we should ignore highly rankable content but rather combine these goals.

In short, our goal should be creating content that not only just ranks at the top of Google SERPs, but also generate conversion. We want our content to convince our target audience to take certain actions we want, be it signing up for an email newsletter or filling up contact forms.

How to Create a Content Strategy that Drives Conversion?

Let’s take a look at the process of creating high-converting content.

Note: Feel free to share this infographic! Click here to download.

Identify the Pain Point of Your Target Audience

Before creating content, we usually use a keyword-centric approach, where we start by inserting a related topic in our keyword research tool and identify which keywords have a high volume with low keyword difficulty.

However, the main problem with this approach is that the topic you pick might not have a great conversion intent. You might rank easily for that keyword, but it doesn’t bring new leads.

While some keyword research tools like Semrush can reveal the search intent of the keyword you’re targeting, you might not able to convince your visitorsunless you truly address and solve their pain points.

Pain points are crucial in marketing and content creation because they address the needs, challenges, and problemsthat your target audience is experiencing.

When you understand the gaps or issues your audience wants to solve or alleviate, you can tap into these pain points and create a powerful emotional connection with your audience.

Therefore, a better way to create high-converting content is first to identify their pain points. But how to understand my target audience better?

Conduct Surveys or Interviews

The most straightforward way is to conduct surveys or interviews. At VeecoTech, we’ll meet with our clients and ask them several questions based on our checklist. However, here are a few questions:

What issue or challenge were you trying to addressbefore discovering our product or service?
If our product/service was unavailable, what other product or service would you consider an alternative?
What are the three key advantages or benefits you experiencefrom using our product or service?
How would you explain our product or service to a friend without prior knowledge about us?
If you were to search online for information about our product or service, what keywords or phrases would you use in your research?

If your customers are unavailable for physical or virtual meetups, create a survey form and send it to them through email or social media. You can also consider giving them some surprise gifts to encourage them to help you fill up the survey.

Consume Top Content from Industry Experts

Sometimes, we might face a situation of not getting enough information from our survey or interviews, especially when we want to create content for certain topics that we don’t know much about.

To solve this issue, Tommy Walker, founder of The Content Studio, mentioned that he consumes as much content from the experts in the field as possible to get a big picture of his client’s position in that particular industry.

But when it comes to creating the content, many conversations with clients will continue to understand their perspectives on the topic he will write about.

Identify an Intriguing Topic

As we have limited time and resources, creating content for all topics related to your business is impossible. Hence, you need to prioritise topics that you can both rank and generate conversion.

Here are a few ways to identify a suitable topic to create content:

Look for Patterns or Repeating Responses

If you’re able to interview more than one of your clients, you should be able to identify some similar traits from their responses. This a great indicator that you should probably prioritise this topic.

For instance, if you’re a SaaS company that sells project management products, and you notice that most of your target audience will choose Asana or ClickUp when your service is not available, then you might need to consider developing a comparison content (X vs Y) that highlight your product’s unique points.

Use Frequent Responses for Keyword Research

Once you have identified the topic you want to prioritise, use that topic to conduct keyword research.

You can use various paid tools like Ubersuggest and Semrush to identify more related, long-tail keywords to include in your content. Simply insert your topic into the tool, then identify what related keywords you can use in your content.

For instance, your research found that “project management tools” is a good topic to explore. Then, insert it in the tools to get more keyword ideas.

You can also analyse the top organic keywords that rank by the first five pages on Google by placing their URL in your keyword research tool.

If these tools are unavailable, you can install Keyword Everywhere Chrome Extension to help you identify more long-tail keywords.

Don’t forget to take a look at the People Also Ask and Related Searches sections. You can collect all the insights you found and place them in a Google Doc or Google Sheet.

Use ChatGPT to Get More Insights

If you still cannot draw any insights from your research results, don’t forget to ask ChatGPT to help you.

You can prompt ChatGPT by asking it to think from a customer perspective. Ask ChatGPT to provide you with the reasons people are searching for this term.

For instance, I gave ChatGPT a job title and company size and asked it to provide the possible reasons and circumstances behind the search.

And here’s the results:

Awesome right?

Want to improve your ROI?

Get more qualified traffic on the search terms that matter most to your business today!

Determine the Intent Behind that Search

Dave Davies, Co-founder of Beanstalk Internet Marketing, once said, “Content is what the search engines use to fulfil user intent.” Since Google incorporates RankBrain into its algorithm, your ranking will drop if your content cannot meet the search intent.

Understanding the intent behind a search is like unlocking the secret code to your target audience’s needs and motivations. It’s crucial to decipher the underlying purpose of a search query to ensure your content aligns with your audience’s needs.

However, it’s not easy to identify the search intent. You can’t hope to rank by identifying the type of search intent and placing your target keywords in your content.

So how do you analyse the search intent effectively? I highly recommend a content research tool, Content Harmony. It’s a powerful and comprehensive tool that streamlines the content creation process.

You can 10X your search intent research process just with this tool. Here are some of its features:

An overview analytics of the topic – Search volume, primary intent, average word count, content difficulty, rank difficulty, and domain difficulty
Search intent and a brief explanation of the intent
SERP freshness analysis that helps you to identify whether Google prefers to rank fresh content for this term
Overlapping keywordsfor the top 10 results
Content outline analysis for the top 10 results
Questions analysisfrom Quora, Reddit, etc. related to your topic
Your website internal link suggestions and potential external links
SERP analysis that shows the domain authority, referring domains, estimated traffic and content score
Image and video analysisthat shows the type of visual assets that your competitors are using

Although the tool is packed with awesome features, you can get lost if you’re not sure what information is necessary to collect. Here are some insights you should take note of:

Primary Intent of this term, then optimize your content based on the intent.
SERP freshness. You can use it as a guide to understanding how long you need to rank.
Explore more questions that are related to this term. See if you can cover their queries in your content (You can also save the queries and promote your content there once it’s live)
Discover their internal and external links. Content Harmony will show other pages on your website that you can link to so you can keep your visitors engaged with your content. You can also check the external links you can link to or get backlinks.
Check the number and type of images & videos used in the top 10 results. Use this as a reference before you proceed to create creative elements.

Add Originality to Your Content

If you’re a content marketer, you probably know what a “Google SERP research paper”, where you create content by regurgitating the topics already covered in the top 10 SERP results is.

It’s not saying that this is wrong, but what’s so special or unique about your content if you’re doing a summary report?

So how can you make your content unique especially if your top-ranking competitors already published comprehensive content?

Determine the Content Gap

Go through the top 10 results and find out what is lacking. When I was preparing content about the reason to build a website, I found that most of the ranked content did not provide examples for each of the points they mentioned.

Hence, I think it will add more value to the readers if I include proof of how websites have helped our clients improve their businesses. For example, you can explore how dentistry benefits from SEO to see real case studies demonstrating SEO’s impact in a specific industry.

Ask yourself, can I speak from an unique angle or add any unique elements to your content?

By featuring appropriate examples in the content, our content is ranked on the first page of Google.

Ask Experts in Your Industry

Include thoughts or opinions from experts to help your content stand out, because it is tedious, and most people don’t want to spend time on it.

I’m not saying that by adding a few quotes from your industry leaders, you can make your content become highly converting. You should get in touch with the expert and invite him to share insights or advices that could help your target audiences.

You can even go further by asking them if they are willing to share real case studies or experiences related to your topic.

If you’re preparing content for your clients, there is a high possibility that they are more familiar in that topic compared to yourself. So why not ask them instead of cracking your head trying to figure out something that you don’t even familiar?

Speaking of experts, at VeecoTech, we offer tailored SEO services in Malaysia to help brands of all sizes increase visibility, drive leads, and grow sustainably. If you’re curious about SEO price in Malaysia, contact us today to learn how we can customize a strategy just for you.

Turn Searches into Sales Everywhere

When prospects Google your products, check the Map Pack, or fire questions at ChatGPT, Gemini, or Perplexity, will they meet you or your rival?

Our RankRise Growth Plan blends battle-tested SEO with AI-research optimisation, delivering an averaged +176% lift in organic traffic within 90 days for Malaysian SMEs.

If you’re serious about:

✅ Multiplying your traffic & conversions across Google, Bing, AI Chatbots and organic socials

✅ Get hands-off execution by senior strategists—free up your team’s time

✅ Building revenue-driving assets that keep selling long after we hit “publish”

Then the RankRise Growth Plan could be your best next step.

Just start from RM 2,899/month!

And if you don’t see measurable gains in traffic and visibility within 90 days, we refund every cent. No fine print.

👉 Book your free 15-min strategy call and walk away with a tailored competitive teardown—whether we work together or not.

Share Something from Your Point of View

Your style and solution for solving an issue might differ from your competitors even though you are in the same industry. You can always share something from the perspective of “how we do it in our way”.

For instance, you can agree with the solutions provided by the majority with your experience or previous research. You can also disagree with it by mentioning your reasoning.

Craft a Content Brief

Although it’s not a must to have a content brief before you prepare your content, it’s really helpful, especially if you outsource your content writing task to a copywriter.

A great content brief helps you set clear expectations and goals for your content and understand the important data for targeting this topic, such as the average word count, average referring domains and search traffic.

In fact, Content Harmony can help you to generate a content brief based on the topic you have researched previously. It even incorporates an AI assistant to help you generate a unique brief.

Another advantage of using Content Harmony is you can check how your content performs by using the Content Grader tool. Then, you can optimize your content based on the suggestions.

Here are some details you should include in your brief:

Content objective (based on the pain point)
Target audience
Focus topic & keyword
Intent
Headline and meta description
SERP overview – outline of competitor’s content, average word count, average link requires, etc
Final outline of your content (with heading tags and a brief description for the paragraph)
Visuals to be added (more about this in a sec)
Call to action

I’ll create another article on the details of writing the content (so stay tuned!). Anyway, if you’re not considering getting the tool, you can get a free content brief template we use.

Include Stunning Visuals & Creative Elements

Nobody likes to read wordy content. So add visuals such as images, charts, infographics and etc, to make your content attractive.

Sometimes, adding humour elements such as GIFs, memes, or funny-yet-related comics helps to improve content sharing. Research from UCLA found that humans are more likely to share entertaining, useful or interesting content.

There are a handful of free GIF makers and meme makers you can use to try out.

Another great way to keep creating content that resonates with your audience and encourages them to share it with others is using video.

While it’s not a must to include video in all your content, research conducted by Wzyowl found that 90% of their respondents found that video marketing helped them to generate leads, and 87% of marketers say video has directly helped to increase sales.

I found it very handful to create videos using the VEED video editor. In addition to its user-friendly video editing interface and wide selection of ready-made templates, one standout feature I love about VEED is the text-to-speech functionality.

This handy feature saves you time by automatically generating voiceovers for your videos, eliminating the need for manual editing. It’s a convenient and efficient way to add professional narration to your videos without the hassle of recording and editing voiceovers separately.

Another great feature is its AI online transcription with translation ability. This is especially helpful for SEO as you can repurpose your podcast or webinar content into blog posts, which helps you to save tons of precious time.

Promote Your Content

To be honest, I didn’t do well in promoting the high-converting content that I shared in the introduction part. Most conversions come from organic traffic, and I think it will certainly perform much better if I’ve promoted it aggressively.

Here is a collection of link building case studies you can learn from, showing real-world examples of effective content promotion strategies.

So to prevent you from making the same mistake, here are six effective ways to promote your high-converting content:

Repurpose Your Content on Social Media

Brendan Hufford, founder of Growth Sprints, once said that one of his content marketing philosophies is taking content work out of the silo.

He mentioned that if you have a series of excellent content that can help grow your business, such as content that helps to increase sales or expand your reach, you shouldcreate and repurpose them.

Although he didn’t mention the platforms, I think the most fundamental platform is social media. – not the platform you love but the platform your target audiences are actively using.

When I say “repurpose”, it doesn’t mean you just share your post and wait for people to click and read it. You need to understand the intentions of the users on that platform.

For instance, we found that Instagram can be a good platform to share new AI SEO tools and tips that help people work better, and since we’re an SEO agency, we think it’d be great to repurpose some of our content on social media. Not surprisingly, some of them perform very well.

Blast It to Your Email Subscribers

Needless to say, email marketing is one of the best ways to drive conversions since your subscribers already have the intent to know more about your content, services or products.

To further leverage your results, you may want to consider sending your content to specific subscribers based on their behaviours and actions, such as their open rate, the type of content that resonates, etc. You will get more conversions if your content is highly specific and personalised.

Also, remember to ask for their feedback or opinions to know how your target audiences think and feel about your content.

Consider Social Media Paid Advertising

Social media ads are the fastest way to get more impressions and traffic. Research conducted by Benji and Devesh found that Facebook paid ads helped them get quick traffic while waiting for organic search results.

Partner with Influencers

We didn’t really try this out yet, but some case studies show that asking influencers in your industry to help you promote your content through their blogs, podcast or YouTube video is a powerful way to drive conversion to your content.

But before you reach out to them, ensure the influencer has the same that as your target customers, and carefully craft content that you know will resonate with them.

Track, Monitor and Improve Your Content

After your content is published, remember to track it to know how your content performs and what needs improvement.

In general, you should note:

Click-through rate (CTR): To understand whether people want to read your content. If you have a low CTR, try to improve your headline by following these best practices.
Engagement time/rate: A higher engagement time means people consume your content. Improve those with a lower engagement rate by referring to content with a higher engagement rate.
Number of backlinks gain: If your content generates a lot of backlinks, it means that the topic is a topic that link creators are searching for.
Social share: If your post gets a lot of shares on social media, then you might want to promote it further on that platform
Conversion from the post:This is crucial as it helps to identify which content you should keep the best at all time

The most fundamental tool you should use is Google Analytics. It allows you to track most of the data in your content. You can even link to Google Looker Studio Report to help you filter out the crucial metrics you want to focus on.

You can use other SEO tools to get more comprehensive data on how your content perform:

Keyword position-tracking tools: Nightwatch or Pro Rank Tracker
Social media performance: Content Studio

Don’t stress yourself too much if the content doesn’t perform well. Most of our content also did not perform well the first time. Give Google some time to test out the content.

Conclusion

In this era where anyone can generate tons of articles with the use of AI and keyword research tool, it’s going to be harder to stay ahead of the curve and stand out from your competitors.

Fortunately, you can still perform better than your competitors if your content not only brings traffic but generates leads and conversions that increase your revenue.

That’s why VeecoTech focus on content creation in our SEO services! We’re not just focusing on helping you to rank for plenty of keywords like most of the SEO agencies, but go deeper by crafting a content strategy that helps you to drive more conversions.

If you need help in your SEO, feel free to contact us for our SEO services today if you want to create content that generates leads and conversion continuously.

Grow Your Traffic and Increase Your Revenue

Get started to drive your revenue from organic search with us today.

AI Bubble? Why You Should Use AI Writing Tools (Like ChatGPT) Sparingly If You Want To Create Great Content

VeecoTech Team — Mon, 03 Mar 2025 09:00:35 +0000

Are you caught up in the AI bubble? The promises of AI-powered writing tools like ChatGPT make it easy to be seduced. They offer convenience and productivity with their ability to generate content at lightning speed.

But beware, using these tools too much can be a double-edged sword. While they provide engaging and conversational responses, they lack a proper understanding of human language and conversation.

This can lead to repetitive content, lacking originality, and needing editing and improvement.

The risk is losing that genuine human connection in your writing. So, if you want your content to stand out, using AI writing tools sparingly and with caution is crucial. Recognize their limitations and combine them with the power of your creativity for better results.

Let’s dive deeper into why you should tread carefully in this AI bubble.

Key Takeaways

ChatGPT is an AI-powered chatbot that delivers human-like, engaging, and conversational responses but lacks a proper understanding of human language and conversation.
AI writing tools can improve productivity and save (and make) money, but they can’t write in the same capacity as human writers, and there is a risk of plagiarism.
Combining AI and human writers can enhance content creation by leveraging the efficiency and accuracy of AI while benefiting from human creativity and emotion.
It is essential to critically evaluate AI-generated output, acknowledge their limitations, and use them as instruments to work with textual material rather than relying on them as replacements for human creativity.

What Is ChatGPT?

Don’t understand the concept of ChatGPT and how it works? No problem. It’s still pretty new. Here’s a quick explanation of what ChatGPT is and how it works.

ChatGPT is an AI-powered chatbot developed by OpenAI. It utilizes natural language processing technology to provide human-like responses.

One of its key benefits is that it offers engaging and conversational interactions, making it suitable for various applications such as chatbots and content generation.

ChatGPT delivers text closely resembling human writing. It can even create a marketing strategy or answer follow-up questions, giving users a more interactive experience. However, there are limitations to be aware of.

ChatGPT lacks a true understanding of human language and conversation, often generating shallow and lacking responses. It may also produce inaccurate information or make things up due to its sensitivity to small changes in input.

Regarding applications, ChatGPT can be used for tasks like creating product descriptions or generating landing pages.

But while AI writing tools like ChatGPT can improve productivity and save money, they cannot fully replace human writers who possess more creativity and emotion in their work.

While there are benefits to using AI writing tools like ChatGPT sparingly in certain situations, it’s important to acknowledge their limitations and consider the context in which they are being used.

What Is ChatGPT Good For When Writing Content?

Don’t get me wrong. ChatGPT is cool. And it can do some very cool things. So when using ChatGPT for writing content, it’s important to understand its strengths and limitations.

ChatGPT and other AI writing tools are helpful; just use them for what it’s best at. You want to use a chainsaw to cut down a tree but not to create a beautiful staircase.

Spelling and Grammar

One example of how ChatGPT can be useful is when you need help fixing spelling and grammar errors in your writing.

Stats show that having spelling and grammar errors in your content decreases engagement. ChatGPT can be a virtual proofreader, catching mistakes you might have missed.

Titles

ChatGPT is also good for generating engaging titles that captivate your audience. Its ability to provide unique and conversational text can make your content more exciting and appealing.

Have ChatGPT spit out twenty titles related to your keywords. Choose the best one or combine them to get the most engagement.

Ideation

Another way ChatGPT can assist with content creation is by helping you overcome writer’s block. ChatGPT can offer ideas and suggestions to get your creative juices flowing if you need more inspiration.

It can be a brainstorming tool, providing prompts and insights that may spark new concepts or angles for your writing.

However, it’s important to note that while ChatGPT has benefits in improving productivity and generating engaging responses, it also has limitations.

The AI-generated content may require editing and refining to ensure accuracy and originality. Plus, its knowledge caps out in 2021.

Relying too heavily on AI writing tools like ChatGPT may result in repetitive or formulaic copy.

Incorporating ChatGPT into your writing process can improve productivity, generate engaging responses, and overcome writer’s block.

However, it should be used sparingly alongside human judgment and creativity to ensure the highest quality of content.

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What Does ChatGPT Lack That Makes Your Content Worse?

Incorporating ChatGPT into your content creation process can enhance productivity and engagement. However, it’s crucial to acknowledge the aspects that it lacks. If you don’t, it’ll diminish the quality of your writing.

Non-unique

One significant drawback of ChatGPT is its inability to create unique and emotionally resonant content that connects with humans on a deeper level.

ChatGPT produces generic responses, unlike human writers, who can infuse their writing with creativity and emotion.

Think about it this way: You have access to ChatGPT and can use it to create content for your website. But so does everyone else. Anyone on the planet can get the exact same thing and paste it onto their site. Boring.

Ethical Considerations

Relying heavily on ChatGPT for generating content raises ethical concerns. As an AI-powered tool, ChatGPT doesn’t possess moral judgment or empathy.

It may generate inaccurate information or provide shallow and lacking responses, potentially misleading readers or spreading misinformation.

As mentioned, it won’t give you current information. Its knowledge is capped at only before 2021. After that, it will start hallucinating responses.

Sometimes it will tell you it doesn’t have the proper knowledge. Sometimes it will make stuff up. Make sure you verify any “facts” that ChatGPT gives you.

Repetitive

Another limitation of ChatGPT is its formulaic output. The AI’s text often becomes repetitive and lacks originality. It fails to meet the standards set by human writers in terms of prose quality, making the generated content uninteresting to read.

If you’ve ever seen ChatGPT create a longer document (more than a page), then you know it creates patterns.

And why shouldn’t it?

It’s a machine. It thinks in patterns. Next time you create long-form content with ChatGPT, look at how the sentences and paragraphs all look the same and are about the same length.

It won’t create short sentences (unless you tell it to). And the paragraphs will all be the same length.

You can also see patterns in how it writes. Every section will say, “in conclusion,” or “furthermore,” or “additionally,” or something similar.

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Lacking Human Connection

There are concerns about the potential impact on genuine human connection when using AI-generated content extensively. Using AI tools like ChatGPT is leading to losing authenticity in written communication.

Why? It can’t replicate the nuanced emotional connections established through human interaction.

The point of good writing is to connect with the audience. You want to bring up a problem and then tell them about your experience fixing it.

People can relate to your experience, and they feel a connection. “Good writing is understood. Great writing makes the reader feel understood.”

While ChatGPT can be a valuable tool for enhancing efficiency in content creation, it’s essential to recognize its limitations.

Ethical concerns surrounding accuracy and misinformation must be considered, along with the potential impact on human connection and the diminished quality of writing compared to what human writers can produce.

Therefore, use AI writing tools sparingly. Get them to write the meat of your articles or when you need generic information. Then, supplement them with creative input from human writers for more impactful and authentic content creation.

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How Should You Use ChatGPT When Writing Content?

Embrace ChatGPT as a creative catalyst, infusing your content with a touch of AI-assisted brilliance.

When using ChatGPT in content creation, it’s essential to follow best practices to maximize its benefits while minimizing its limitations.

Incorporating ChatGPT into your writing workflow effectively requires a thoughtful approach.

Use It To Get Ideas

First, remember that ChatGPT doesn’t replace human creativity and emotion. Instead, think of it as a tool to enhance your writing process. Use ChatGPT to generate ideas, outlines, and title suggestions or to brainstorm customer or reader questions.

It can help overcome writer’s block and increase productivity, especially when stuck. Ask ChatGPT for suggestions on what to write next or how to present certain information.

You can try to ask it for examples, but check to ensure they actually happened. You can also get plug-ins now that will read the internet. Use these for better and more accurate results.

Don’t Copy and Paste

Still, be cautious about relying too heavily on AI-generated content. While ChatGPT can provide initial drafts or suggestions, always rewrite the content with a human touch to ensure it aligns with your brand voice and tone.

Avoid copying and pasting ChatGPT responses directly into your work.

Rewrite Most (If Not All) Of ChatGPTs Outputs

Instead, carefully review the accuracy and originality of AI-generated copy. Edit and improve the quality as needed to maintain high standards for your content.

By incorporating these best practices into your use of ChatGPT, you can harness its potential as an effective tool in your writing process while maintaining control over the final outcome of your content.

Sidenote: If you have the Ubersuggest Chrome extension, it will automatically show the details of the keywords, which saves you time in analyzing them.

Is ChatGPT (and Other Writing Tools) Just a Bubble Waiting To Burst?

Watch out for the potential pitfalls of relying heavily on ChatGPT and other writing tools — they may not be the game-changers we hope for.

While AI writing tools like ChatGPT have undoubtedly made significant strides in generating content, it is crucial to acknowledge their ethical concerns, limitations, and future implications.

Here’s a quick list of why AI writing tools might not be as awesome as their hype.

Loss of genuine human connection. ChatGPT’s responses may appear engaging and emotional, but they lack a proper understanding of human language and conversation. Relying solely on AI for content raises questions about the authenticity of everything that it produces.
Repetitive. AI writing tools have inherent limitations that need to be considered. Despite their ability to generate text that resembles human-like responses, these tools often produce shallow and formulaic output.
Unemotional. The generated content may lack the creativity, emotion, and originality that human writers bring to the table.
Inaccurate. There is a risk of receiving erroneous information from AI-generated content due to its limited understanding and reliance on pre-existing data.

Looking toward the future implications of AI writing tools, it is crucial to recognize their current state as an experimental technology.

While these tools can improve productivity and efficiency in content creation, they are not a replacement for human writers or critical thinking skills.

Human creativity remains essential in producing compelling and unique content that resonates with audiences.

While ChatGPT and other AI writing tools offer convenience and efficiency in generating content, it is vital to approach them cautiously. Ethical concerns surrounding genuine human connection should not be overlooked.

Recognizing the limitations of these tools reinforces the value of human creativity in content creation. As technology advances, we must balance leveraging AI capabilities while preserving authentic human engagement in written communication. Also, it’s important to refine your content with proper SEO practices to improve your content’s visibility in search engines.

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Conclusion

Exercise caution when utilizing AI writing tools like ChatGPT. These tools can help generate content and overcome creative blocks, but they’re imperfect.

AI tools came in with a bang and have generated a lot of hype. Many people, especially content writers, think their jobs are in jeopardy because of AI.

To that, I say… not yet. AI will eventually get so good that you won’t be able to tell the difference between humans and machines. But it’s not today.

For now, use them as tools, not replacements, for writing. Take advantage of what they are best used for, and don’t try to pass them off as something they’re not — human.

AI writing tools may be an artificial bubble waiting to burst, similar to a delicate soap bubble floating on the breeze – beautiful yet transient.

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