How an OEM Manufacturer Achieved 484% Organic Traffic Growth in Just 3 Months

With the time-saving and cost-effective solution offered to brands, it’s no wonder that the global cosmetic OEM and ODM market is booming. In fact, it’s projected to be worth an astounding USD 52.19 billion by 2032.

In this competitive landscape, one question becomes crucial: “How can an OEM and ODM manufacturer stand out?”

This is precisely the challenge faced by Eng Kah.

With over 55 years of industry experience, they are Malaysia’s largest contract manufacturer, capable of producing a wide range of beauty, personal care, and home care products.

Recognising the need to stay competitive, Eng Kah partnered with VeecoTech, an award-winning SEO agency, to improve their online visibility and effectively reach their target audience.

The Challenge: Building Keyword Strategy & Attracting The Right Audience

As Eng Kah revamped their website, they enlisted VeecoTech’s SEO expertise to boost the new site’s visibility. The ultimate goal: Increase organic traffic and generate quality leads.

Moreover, Eng Kah was looking to refine their keyword strategy. While they had initially ranked for terms such as “perfume manufacturer”, they wanted to be known for specific keywords such as “oem manufacturer” and “oem skincare manufacturer”.

This step would help Eng Kah build credibility and increase brand awareness as a leading Malaysian OEM and ODM manufacturer. This move was also to align their online presence with their expanded range of services: manufacturing skincare, perfume, colour cosmetics, personal care, and home care products.

To sum it up, Eng Kah faced two major challenges:

• Improve online visibility of their new website to their target B2B audience (brands / individuals who want to partner with and manufacture products with them).
• Rank for relevant high-intent keywords that can help them reach their target B2B audience.

Here’s What We Did

1. Understand Search Intent + Conduct Targeted Keyword Research

To kickstart our process, we held a consultation session with Eng Kah. During the meeting, we learned more about their business background, structure, target audience, and goals. From there, we did in-depth keyword research.
We then recommended a strategic set of keywords based on the following factors:

1. Search Volume: We selected keywords with a substantial search volume. We took into consideration the cost, competitiveness, and business value of the keyword, prioritising keywords with low-cost, low-competition, and high-business-value.
2. Search Intent: Search intent is the main goal or purpose behind a person’s online search. We chose keywords that align with these intents (e.g., searching for cosmetic product manufacturing and branding services) to drive meaningful conversions and therefore maximise business value.Based on these keywords, we created blogs capable of attracting leads, with a high chance of converting them to inbound leads.

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2. Create High-Quality, Click-Worthy Content

One of our key strategies for Eng Kah was creating quality, SEO-friendly blog content. Our team focused their efforts on:

• Optimising blog structures. We ensured that the blog structures were SEO-optimised, covering everything from organised HTML headings (H1, H2, H3 tags), to optimised titles and meta descriptions, to sufficient external and internal links.
• Crafting content based on Google’s E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. By following this simple guideline, we ensured higher readability for users and better visibility to Google crawlers.
• Identifying relevant blog topics. We accomplished this by analysing search intent and using the marketing funnel. This approach helped us reach users who want to learn more about the cosmetic industry, and are interested in starting a cosmetic business, thus driving quality traffic and leads.
• Building topical authority. We achieved this by creating blog content on a specific range of topics and executing internal linking strategies.
• Conducting in-depth SERP analysis. This allowed our writers to identify content gaps and create blogs that stand out on the SERP (e.g., by introducing new information, answering popular FAQs).

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Don’t Take Our Word for It – Take a Look at the Results

✔ 484% Organic Traffic Growth in 3 Months

Eng Kah’s organic traffic drastically increased from 1.67K to 7.12K (484% growth).

✔ 1st Page Ranking for Crucial Keywords

Eng Kah’s pages were able to rank on the first page for relevant, high-intent keywords on the SERP. On top of that, some even secured the coveted first place.

✔ 144% Improvement in Organic Leads

Eng Kah’s organic leads significantly jumped from 112 to 269 (144% Growth).

✔ 175% Improvement in Direct Search (Stronger Brand Name)

With the increase in organic traffic, Eng Kah was able to improve their direct search (175.2% Growth) and strengthen their brand name as well.

This drastic growth in traffic and leads demonstrates the transformative power of a well-executed SEO strategy. For OEM manufacturers, such an approach enables them to stand out and thrive in an increasingly competitive industry.